Recently, on a discussion forum, the question was asked: “Would you trust a paid book review?” Most commenters declared an unambiguous “no,” but I’m not sure the answer is so easy or should be so emphatically given.
We start, of course, with what constitutes payment for a review. In the forum, the answers began with as little as receipt of a free review copy and moved on from there. What was never really addressed, although I did try to raise the issue, was the reviewer’s credentials.
The consensus in the forum was that the most trustworthy reviews are those written by a person who bought the book (which includes either print or ebook version), but studiously avoided the question of “What if the ebook was free?” Commenters didn’t detail what makes these reviewers and their reviews the most trustworthy other than to say, in the broadest terms, that the reviewer is not being influenced. It is truly a sad commentary on our society when we see corruption and influence in everything.
My take is somewhat different. I look at reviews written at Goodreads, Amazon, and other forums with quite a bit more than a grain of salt. As I have remarked in previous posts, anonymous reviewers do not inspire confidence, at least in my thinking, in the veracity of the review. It is not that the reviewer may or may not truly believe that a particular book is worthy of 5 stars or 1 star, it is that I have no idea what criteria the reviewer applied nor do I know what specialized knowledge the reviewer has. Who reviews the reviewer?
If you do not trust any paid reviews/reviewers, you cannot trust reviews in such publications as the London Review of Books, The New York Review of Books (NYRB), Publishers Weekly, or the New York Times Book Review. In each of these instances, the reviewers are paid and the publications rely on publisher advertising. But isn’t the truth elsewhere? Isn’t it true that you can rely on these reviews, regardless of whether you agree with them, because of the credentials of the reviewers and the veracity and history of the publication?
When I read a review in the NYRB, which is my favorite review magazine, I know that the reviewer is knowledgable about the area under discussion. When Max Hastings reviews a book about World War II, I know he is competent to do so as a historian of and writer in the era. I expect he will be objective, or as objective as a reviewer can be, because his reputation rides on what he writes.
Importantly, the reviews in magazines like the NYRB are detailed and compare the book(s) under review with other books in the field that address the same issue. Isn’t such a comparison valuable? Doesn’t it add to the worth of the review? Isn’t seeing Max Hastings’s name at the top of the review important for determining the value of the review?
I know that Hastings was paid to write the review, whether it be in dollars or in writing credit for his career. I also know that Hastings writes similar books. Consequently, when I read his review I can evaluate the value of his review, something I cannot do with the anonymous and/or unknown reviewers we see popping up all over the Internet and at places like Amazon.
What I would like to know is how you decide to trust a review. Can you really just ignore all the 5-star and 1-star reviews at Amazon and just concentrate on the 2- to 4-star reviews? How do you feel about a book you have purchased that got rave reviews but when you start reading it, you find it riddled with spelling and grammar errors, and even incoherent in places — none of which was pointed out in 95% of the reviews?
Although a blog is a difficult place to have a discussion, I would like your comments on what you look for in a review and/or a reviewer, not where you go to read reviews.
An American Editor 