Here’s something I’m sure every major publisher is thinking about: How can I get consumers to buy both the pbook and ebook versions of a book? Well, maybe they aren’t really sitting around the table thinking about that, but with my latest pbook purchase, I’m wondering if they are thinking about it.
I have enjoyed the “Safehold Series” of books by David Weber. Because Weber is one of my favorite authors, I buy his books in hardcover so I can read them and add them to my permanent library. A week ago, the fifth book in the series, How Firm a Foundation, was released. I had preordered it in hardcover and eagerly awaited its arrival.
It arrived and I put down my Sony 950 Reader to take up Weber’s book. That lasted a whole five minutes and two pages. The publisher chose a font size that was so small I could barely read the text. For my eyes to read the text, I needed a magnifying lens. This is the first time this has happened; I don’t know whether my eyes suddenly got worse (not likely based on the lack of problem I have with any other pbook I own) or the font size was deliberately smaller than usual in an attempt to keep production costs down.
Now I was in a quandary. Do I struggle to read the book? Do I put the book aside and simply not bother to read it? Do I break down and buy the ebook version, thereby doubling my cost because the book is published by TOR, an Agency 6 imprint? I struggled with these choices for about 30 minutes and ultimately settled on the third choice. The ebook cost $1 less than the hardcover, which was significantly discounted, so I effectively doubled what I paid to read this book.
This experience started me thinking: Will this be the next ploy of publishers? Will the Agency 6 decide that a small font size that is difficult for a good portion of readers is the best way to force readers to buy an overpriced ebook?
Experience demonstrates that publishers are investing fewer dollars in quality control, and fewer dollars in otherwise standard production services like editing. Experience also shows that overpriced ebooks from the Agency 6 are likely more profitable for them, which means a push to agency-priced ebooks.
In olden days, I would not have even thought to view what happened through the lens of conspiracy. But the Agency 6 have so badly botched their public relations regarding ebooks and ebook pricing that the conspiracy lens jumps right out at me. The Agency 6 publishers have met their Waterloo — consumer mistrust that paints everything the Agency 6 does with the brush of distrust.
It seems to me that for publishers to maximize return, they need to help move readers to ebooks and away from any form of pbook. I know I’ve written this before (see, e.g., The Business of Books & Publishing: Changing the Pattern), but if I were a publisher today, seeing that the trend is rapid growth in ebooks and no to flat growth in pbooks, I would be working on plans to drop mass market paperbacks and publish only trade paperbacks, hardcovers, and ebooks. Phase 2 of my planning would be to eliminate trade paperbacks and just publish hardcovers and ebooks. Perhaps a decade or two down the road, I would look at publishing hardcovers in limited edition runs for collectors and those pbook diehards.
So, moving back to David Weber’s new book and the font size, I guess it is possible that this was unintentional (i.e., using a small font in hopes of selling the ebook version) but now that it has occurred, I wonder if someone at TOR is following sales closely enough to draw a conclusion whether future TOR books should also use this hard-to-read font size.
I’m continually amazed at how the Agency 6 stumble around the periphery of a plan for ebooks but never quite have the moxie to do something constructive for them and for their readers. Recently, I wondered if they were going to draw the right lesson from the Harris Interactive Survey (see The Survey Gives a Lesson?). It is not that I’m cheerleading for the Agency 6 — frankly, I think their pricing scheme is a major consumer ripoff that has no merit — but there are certain things that I would like to see the Agency 6 accomplish because I think it would be good for me as a consumer and for ebooks. The question is how to lead them by their collective nose to those things that would benefit everyone.