I recently received an e-mail from a long-ago client who lost my services when they lowered their payscale to substarvation rates and began offshore outsourcing nearly 100% of their production process, the exception supposedly being proofreading, for which they paid sub-substarvation prices. Their e-mail stated:
We are a new team with a new process, but still need qualified readers for our books, so I hope you don’t mind that we are contacting you at this time.
We now do all of our composition and copyediting in India. However, we do put all of our books through a cold read using US-based freelancers. Our readers work on first proofs (PDFs)….
The assignment involves checking grammar, style (APA 6th Edition), punctuation, consistency, and poor phrasing. Rework awkward sentences only if confusing or very awkward. Feel free to query the Editor or Author. We realize there will be a lot of questions with this test and perhaps the first few assignments. When in doubt – make the change and add a query. We want to see your “stuff.”
Needless to say, the rate of pay is very-very-low. They attached a PDF “test,” which they would pay me to take at the lowest rate they offer. The former client deserves a few kudos for at least offering to pay for the test taking.
This is an interesting ploy for obtaining copyediting from American-based editors. Calling it a rose doesn’t make it any less copyediting. It is worth noting that by requiring it be done using PDF rather than in Microsoft Word, the client is implying to most editors that it is not copyediting but proofreading, because experienced editors will tell you that the trend is to do proofreading in PDF. Very few publishers, especially when dealing with book-length projects, will ask for copyediting to be done using PDFs. It is much more difficult to edit a PDF than it is to edit a Word document, as many of the tools that editors use in the editing process are simply unavailable, including specialty spell-checking and the myriad macros that editors use.
The attached “test” was a PDF of composed pages. But if it was already satisfactorily edited (which I would assume because why would a publisher knowingly send manuscript out for editing to incompetent editors?), the “cold reader” — also known as a proofreader — should not be checking “poor phrasing” or “rework[ing] awkward sentences.” Those are editing tasks; they require decision-making skills, knowledge of grammar, and specialized subject-matter language, all of which are why the editor creates a stylesheet that is supposed to accompany the manuscript when it is sent for proofreading.
But call it what you want — rose, stinkweed, proofreading, cold reading — it doesn’t matter: The service they want is copyediting and they want it at substarvation pay.
The e-mail follows a recent trend among publishers. The trend is to offshore outsource copyediting and then ask the local people who the publisher previously hired to do the editing, to “proofread” at a rate that matches what the publisher is paying its offshore editors while simultaneously demanding that the “proofreader” correct all of the errors not fixed or introduced by the offshore editors. Publishers are squeezing local editors by taking away the work and then trying to get the same work after the fact under another guise, one that has always commanded a lesser fee.
In an attempt to lower costs, proofreading is now the new copyediting and copyediting is now the new typesetting/composition. Yes, I know that traditionally typesetting/composition meant simply putting the tendered manuscript into a WYSIWYG form that was called pages, and for the most part, that is what is happening with outsourced offshored copyediting. Publishers are banking on the local proofreaders to do the copyediting.
Not only is this sneaky, but it is also difficult to do well. Traditional proofreading meant comparing the typeset pages to the edited and coded manuscript that had already been copyedited, developmental edited, reviewed by in-house production staff, and reviewed and approved by the author to make sure that the typesetter didn’t introduce new errors.
Much of this changed when publishers switched to electronic editing, as electronic editing reduced the likelihood of typesetting errors. Such errors weren’t eliminated, merely exponentially reduced. With today’s bean counters unwilling to assign much value to editorial skills, publishers are trying to squeeze more editorial work out of freelancers for less pay. As many authors have complained in recent years, this is a recipe for editorial disaster.
Copyediting (along with other forms of editing) is a skill set that becomes honed over the course of years. One doesn’t simply hang out a shingle calling oneself an editor and suddenly become a highly competent editor. As with other skills, copyediting is a collection of myriad skills learned and honed over years of work and learning. It is not a wholly mechanical process; rather, it requires educated judgment calls.
It is this loss of perspective and experience that causes books that have been edited to seem as if they have never met the eyes of an editor. It is this loss that distinguishes a professionally edited, well-edited book from the amateur editor who is doing the editing for a neighbor as a favor.
It is this loss of perspective and experience that publishers seek to regain at a cheaper price by renaming the service they want as “cold reading” rather than copyediting. You can call a rose by another name, but it is still copyediting. It is this ploy that editors need to be aware of and need to say thanks, but no thanks to the “opportunity” being offered — especially if the opportunity is to do the editing in a software program that is really not designed for the task, such as editing in PDF format/software.
As the competition wars heat up, by which I mean as the ebook world with its lower profit margins overtakes the pbook world with its relatively higher profit margins, this ruse by publishers will gain momentum. The result will be increasing numbers of published books that make the literate reader grimace, with yet further squeezing of profit margins as readers rebel at paying high prices for poorly edited books.
Although bean counters have yet to grasp the notion, long-term the survival of publishers will depend as much on quality editing as on changing strategies to deal with ebooks. Editors do provide value but need to receive value in exchange. Smart editors will just say no to opportunities disguised as roses that are really stinkweed.