5 Social Media Sites You Should Be Using (Part I)
by Erin Brenner
Almost every editor — heck, almost every person — is familiar with the Big Three of social media: Facebook, LinkedIn, and Twitter. If you use social media at all to market your business, you likely use at least one of them.
And why not? These sites have lots of users, offering you a big pool of potential clients. Even better, companies with big marketing budgets are spending large chunks of those budgets on studying how to use the Big Three, and results are published in reports and articles all over the web. There is no shortage of ideas for how to use these sites.
The downside is with so many people on these sites, how do you get heard over the din? How do you stand out from among all the other freelance editors in the crowd?
There’s something to be said for being on a smaller site, with less competition.
This time and next, I will review five social media sites that you should use in addition to the Big Three: Google+, Goodreads, Storify, SlideShare, and Pinterest.
Google+ was created to be a Facebook killer. Three years in, it hasn’t caught the social media giant yet. There’s a perception that on Google+ you can hear the crickets because there’s so little going on.
Yet Google+ has 359 million monthly active users (MAUs). 359 million. I don’t know about you, but if the smallest percentage of that audience hires me, I’ll be very successful. True, the numbers don’t compare to Facebook’s 1.3 billion MAUs, but they do to LinkedIn’s 300 million monthly active users. What’s more, Google+ is growing 33% each year, while Facebook is growing at a mere 3%.
Let’s forget about MAUs, though, because what really matters is whether there are enough users who would be interested in your services and who would engage with you to warrant spending time on the site.
So who hangs out on Google+? According to Adjust Your Set:
- 63% of the audience is male
- 35% of users are ages 25–34 years, 15% are 35–44 years, and 11% are 45–54 years
- Tech workers are a strong presence
If any of these demographics describes your audience, you should consider using Google+.
Google+ Pro Tips
- Set up a Google+ Page for your business. You’ll get free data, and it’s one more place to be found.
- Follow people on Google+. Because users are still trying to find their audience on the site, they will more likely follow you back than they would on other sites.
- Make use of circles to target your content. Create circles that make sense for your audience, such as topic, client type, or job title. Share content specifically to one of these communities.
- Participate in relevant communities. There are plenty of writing and publishing communities to join. Look for one with recent activity. Also check out the Copy Editing community (no connection to the newsletter). Because there’s less bloat, your comments are heard more clearly. Be sure to follow those members who comment frequently.
- Participate in a Hangout. Hangouts are real-time conversations (with or without video) and can be a great way to network.
- Host an Event. Events are Hangouts that have been scheduled. Invite others to join you for a conversation on a topic important to their business. Try interviewing your published authors on the publishing process or a designer on the importance of book design. Record the video and share it on your site later.
Owned by Amazon, Goodreads is a site for listing, reviewing, and sharing the books you read. What better way to show an author that you know what’s what in horror books than by talking about them intelligently?
How big is the Goodreads universe? According to Quantcast, each day Goodreads has:
- 950,000 unique visitors
- 1.1 million visits
- 5 million page views
That means most folks (83%) visit once a day and look at five pages while there.
Other stats from Quantcast:
- 22% of users are ages 25–34 years; 20% are 35–44 years, and 16% are 45–54 years
- 28% of users earn $50,000–$100,000, and another 12% earn $100,000–$150,000
- 42% are college grads, and another 22% have graduate degrees
Sound like your audience? Here’s how you can use Goodreads better.
Goodreads Pro Tips
- Create custom bookshelves. Goodreads gives you three standard shelves: read, currently reading, and to read. Create your own shelves to organize books in a way that helps potential clients. How about a shelf of books on your chosen subject matter or books you’ve written, edited, or reviewed?
- Write professional, useful book reviews. Book reviews follow books, so you can attract new followers or potential clients with your reviews.
- Share your reviews and books with your other social media audiences. Connect your Goodreads profile with your Twitter, Facebook, Google+, or Amazon account, and then share your activity, such as publishing a new book review. Not only are you creating content for the other sites, you’re drawing people to your Goodreads account, inviting them to know you better.
- Recommend books to your top influencers. “Top influencers” are your biggest fans, the people who love to spread the word about you. By sharing something exclusively with them, you’re making them feel special and getting your content out to more people.
- Participate in Groups. There are Groups for writers and editors. When I last checked, Goodreads had a list of 1,000 tags used to categorize Groups. Choose a Group with recent activity, and follow those you talk with in the Group.
Coming up in Part II: an overview of Storify, SlideShare, and Pinterest.
Erin Brenner is the editor of the Copyediting newsletter and the owner of Right Touch Editing. You can follow her on Twitter. Erin is also a guest presenter at various conferences on topics of interest to freelancers.
The Practical Editor: 5 Social Media Sites You Should Be Using (Part II)