An American Editor

July 11, 2018

On the Basics — A Fresh Look at Coping with Emergencies

Filed under: Business of Editing,Contributor Article,On the Basics — americaneditor @ 10:51 am

Ruth E. Thaler-Carter

When I urge colleagues to get and keep health insurance because even someone young, fit, and healthy can get hit by a bus, I’m usually half-joking. That was before, as some of you know, I recently had a bad fall, dislocating my elbow and tearing ligaments in my arm. This was the first time that an injury or other crisis meant not being physically able to do some activities that are key to my freelance business. I’ve kept working through the death of my dad, several years of caring for my mom and husband, and their deaths — all emotionally devastating, even if not unexpected, but not physically disabling. I even kept my work going when I broke my leg a few years ago.

This was different. I was only at the hospital for about six hours, but hors de combat on some level— unable to use one hand and arm — for more than a month.

It was surprisingly easy to edit and proofread one-handed in Word and Acrobat, and compose short e-mail messages and online posts (although making sure they’re typo-free adds time to each one), but not to write, even though I’m left-handed and the injury was to my right arm and even after graduating from a clunky cast to a splint to an articulated brace. I had a couple of writing deadlines to meet, though, so I had to get creative. Luckily, I already had notes for the most-urgent pieces; even moreso, a couple of local friends who let me dictate the stories.

In the wake of this experience, I have a few new — and renewed — tips for colleagues.

Take care of your overall health. The better you feel and the fitter, healthier, or stronger you are, the better — and probably faster — you can cope with a temporary physical crisis or disability. Even a permanent condition can be easier to manage if your general health is good.

Control your weight. Being overweight adds to the complexity of recovering from getting hurt or sick — needing more time to heal from an injury or recover from an illness, affecting your reaction to anesthetic and the types of support you might need, and adding to not only physical discomfort but emotional reactions to needing help with hygiene, dressing and undressing, and more. A hospital, rehab center, home-care provider, or physical/occupational visit can be awkward or embarrassing if you feel at all self-conscious about how you look.

Have health insurance. This should be obvious, but isn’t always easy to do, given the expense involved, but events like this are testimony to the unpredictability of life and importance of coverage. Having insurance meant I didn’t have to panic about ambulance, hospital, doctor, or physical and occupational therapy expenses — a huge relief.

Look into disability insurance. Not all injuries mean not being able to meet current deadlines or accept new projects, but many do. Being sick or injured enough not to be able to work, whether at all or at your usual speed and effectiveness, can ruin your freelance business and wreak havoc on your personal life. Disability insurance can be pricey and isn’t always available, but do your best to obtain it if possible.

Stay ahead of deadlines. Whenever possible, get work done early. Having less deadline pressure on your shoulders can make a big difference in coping with an accident, illness, or family crisis by letting you focus on healing.

On the other hand, keep up with as much of your work as possible while recovering, because having a deadline to meet can be a motivator for following doctor’s orders and doing physical therapy. Work can also be a good distraction from pain or sorrow.

Have some kind of cloud storage in place already — Dropbox, Box, Google Drive, etc. — in case you have to work on a computer other than your usual one. Having files backed up in the cloud and accessible from my laptop meant I could manage some website projects that I usually do on my desktop computer. I could even have worked from a hospital or rehab center bed if necessary.

Be honest but discreet with clients. What and when to tell clients about a crisis is always tricky. Once you establish what you can and can’t do, let clients know if any limits will affect how much or what kinds of work you can do while recovering — if it will affect meeting deadlines. Not everyone has to know about a personal or physical challenge. For those you must tell, focus on how you will get the work done. In case you’ll need help from a colleague, ask whether subcontracting will be acceptable.

Oh, and make sure someone knows how to reach your clients in case you can’t contact them for a while.

Practice for a crisis. As editorial professionals, we need maximum use of our arms and hands, and we don’t realize how much we use both until one is non-functional. Injuries to other limbs can be unpleasant (at best), but might not affect the ability to write, edit, proofread, index, etc. It can’t hurt to occasionally try using your non-dominant hand to type, take notes, and manage personal hygiene, from dressing to brushing teeth to washing up.

Build and nurture your network. This experience reminded me of a colleague who needed someone to accompany her for a same-day surgical procedure a few years ago, and had no one to help. Her own daughter couldn’t (or wouldn’t) go with her. Don’t be that person!

We all should be networking on a regular basis to build our editorial businesses and profiles, but also as part of being prepared for emergencies. Look for ways to help if a colleague or friend experiences a crisis or just needs advice. Networking is a two-way process. If you give as well as take, you’ll be in a better position to ask for help (from family, friends, and neighbors as well as colleagues) when you need it.

Invest in backup equipment. When I broke my leg, the cast made it easier to work on my laptop than at my desk. The same was true this time. Having the laptop meant I could work.

I’m investing in dictation software in case I ever need help with writing projects again.

Even furnishings can play a role — I slept in a recliner for several weeks and used one throughout the day to work while recuperating. If we hadn’t gotten those several years ago, I’d have had to buy at least one.

Keep that savings cushion healthy. Being injured or ill can mean not just having to pay for related expenses but filling an income gap if you can’t work while recovering. You might need funds for anything not covered by your health insurance, such as home care, errands, supplies and equipment, and other aspects of coping and recovering. The cost for anyone who charged to run errands wasn’t covered by my insurance, for example.

Being able to pay for rides to appointments or deliveries of groceries also can reduce any feelings of guilt about imposing on family and friends.

Don’t be too proud to ask. I find it hard to ask for help, but I had to — I didn’t want to leave my home for a rehab facility. Colleagues with partners, children, and pets probably would feel even more strongly about recovering at home.

I would have been lost without the generosity of family, friends, and colleagues over the weeks of being unable to drive and do various daily activities. This was all especially meaningful now that I live alone.

Now I’m thinking about ways to repay the generosity of everyone who picked up groceries; chauffeured me to meetings and appointments; straightened up my apartment; helped me get dressed; took dictation or subcontracted on a layout or website project; and simply called, e-mailed, or dropped by (with or without food) to see how I was doing. The local candy shop might benefit!

July 2, 2018

PerfectIt Now Offers Long-awaited Mac Version — 10 Questions Editors are Asking about PerfectIt Cloud

Daniel Heuman

This one actually goes to 11!

1. What is the fuss about?

Up until now, PerfectIt has only been available for PC users. With PerfectIt Cloud, Mac and iPad users can finally run it. That matters because PerfectIt speeds up mundane and distracting copyediting work so you can focus on substantive editing. It finds consistency errors and other difficult-to-locate errors that even the most eagle-eyed editor can sometimes miss. When time is limited (and it is always limited if editing is your business), PerfectIt gives you the assurance that you’re delivering the best text you possibly can.

2. Why would I spend money on PerfectIt when I can find every mistake that it can on my own?

Because PerfectIt will save you time and back up your skills. It’s true that every single mistake that PerfectIt finds can be found manually. You can make sure that every use of hyphenation, capitalization and italics is consistent. You can make sure every abbreviation is defined and that the definition appears on first use. You can check every list to make sure it is punctuated and capitalized consistently. You can make sure every table, box and figure is labeled in the right order. You can check that every heading is capitalized according to the same rules as every other heading at that level, or you can get software to find those mistakes faster so you can do the work that no software can do: improve the words used and the meaning communicated. That software is PerfectIt.

3. How much time does PerfectIt really save?

The time saving depends on how you edit. Editors who read through a text multiple times will find that they don’t need to read through as many times. That time saving is massive. Other editors find that they spend the same amount of time as they used to, but they deliver a better document.

4. Does PerfectIt work with fiction or nonfiction projects?

PerfectIt can be used on works of both fiction and nonfiction. It’s used on reports, proposals, articles, books, novels, briefs, memos, agreements, and more.

5. Does PerfectIt work with British, Canadian, Australian, or American English?

PerfectIt is international. It works with all of the above. It is primarily a consistency checker, so it won’t duplicate the functions of a spelling checker. Instead, it will spot inconsistencies in language — it won’t suggest that either “organize”’ or “organize” is wrong, but if they appear in the same document, it will suggest that’s probably a mistake.

PerfectIt also comes with built-in styles for UK, US, Canadian, and Australian spelling, so you can switch it to enforce preferences.

6. What do I need to run PerfectIt?

PerfectIt is intuitive and easy to use. It doesn’t require any training. You can see how it works in our demo video. To run PerfectIt Cloud, you just need a Mac, PC, or iPad with Office 2016 and an Internet connection.

7. When should I run PerfectIt?

The majority of editors run PerfectIt as a final check because it acts as a second set of eyes, finding anything that slipped by on a full read-through. Running it at the end of a project also acts as a check against the editor to make sure that no consistency mistakes are introduced during the edit (an easy but terrible mistake to make).

Some editors prefer to run PerfectIt at the beginning of an assignment. That clears up a lot of timewasting edits at the outset. It also helps the editor get a quick feel for the document, what kind of state it’s in, and what issues to look out for.

Everyone works their own way, and some editors find it’s even best to run PerfectIt both at the start and the end of a manuscript.

8. How much is it?

PerfectIt Cloud costs $70 per year. However, members of professional editing societies around the world can purchase at the discounted rate of $49 per year. Independent editors are the foundation of this business. Their feedback and support has driven the product and we hope the permanently discounted rate makes clear how important that is to us.

That price includes all upgrades and support, and it lets you run PerfectIt on multiple devices, so you can run it on both your main computer and iPad with one license.

9. I have the PC version — should I upgrade?

If your main computer is a PC and you already have PerfectIt, then we are not encouraging you to upgrade. In fact, even though PerfectIt Cloud looks a lot nicer and is easier to use, it doesn’t yet have some of the features that the PC version has. For example, it has built-in styles (such as American Legal Style), but it does not have options for customizing styles. It also doesn’t have the ability to check footnotes. We’re working to improve all of those aspects, but we are dependent on Microsoft for some changes. As a result, it will take time to give PerfectIt Cloud all of the features that the PC version has. Our first priority is PerfectIt 4 (due at the end of this year), which will bring a variety of new features to both versions.

That said, if your main computer is a Mac and you only have a Windows machine to run PerfectIt, then it is probably worth upgrading. The differences are relatively small compared to the pain of maintaining a separate computer.

10. I have to upgrade Office to use PerfectIt. Should I get the subscription or single purchase?

Get the subscription. Definitely get the subscription! Not only is it cheaper, but Office 2019 will arrive this fall. If you have the subscription, that upgrade is included.

11. It’s a first release, so is the software still buggy?

We’ve been beta testing PerfectIt Cloud for more than six months with editors from around the world, so it is tested and solid, and the number of bugs is minimal. The probability is that you won’t find any bugs at all. However, no amount of beta testing can fully prepare software for the real world, and there are a few things we still want to improve, so if you purchase before July 10, 2018, your entire first month is free while we put finishing touches on the product and eliminate the remaining bugs. To take advantage of the special offer, click this link.

Daniel Heuman is the creator of PerfectIt and the CEO and founder of Intelligent Editing. His software is used by thousands of editors around the world. Members of professional editing societies can get a 30% discount on PerfectIt here.

January 31, 2018

The Business of Editing: The Line in the Sand

Richard Adin, An American Editor

As I have gotten older, I have found that things in life have reversed, by which I mean that things that once irritated me no longer irritate me and things that didn’t irritate me now do irritate me. Yet there are a couple of things that irritated me when I began my editing career that continue to irritate me today, although today’s irritation level is more strident.

One example of a continuing irritation we have already discussed on An American Editor — the question that both inexperienced and experienced editors never seem to get tired of asking, even though they have been told hundreds, if not thousands, of times that there is no such thing: What is the going rate? (For that discussion, see A Continuing Frustration — The “Going Rate”.) Today’s irritant is the fast-schedule-but-low-pay project offer, which also has been previously discussed on AAE in, for example, Business of Editing: Schedules and Client Expectations, Business of Editing: Workdays & Schedules, and The Business of Editing: The Standard Editing Workday & Workweek.

What brings this back to the forefront is that this month I have already declined four offered projects that combined amounted to 11,000 manuscript pages (which, of course, raises another issue, what constitutes a manuscript page, a topic previously visited on AAE; see, e.g., The Business of Editing: A Page Is a Page — Or Is It? and The Business of Editing: How Many Pages an Hour Do You Edit?). I declined the projects because I am already under contract to edit two books by the end of April that combined run a bit more than 19,000 manuscript pages.

I would have declined the four offered projects even if I were twiddling my thumbs and staring at an empty work basket because the pay rates were abysmal and the schedules Orwellian.

Consider just one of the projects. The client’s estimate was that the number of manuscript pages was 2,500. Based on past experience with this client, I know that the true number of pages (by “true,” I mean as calculated using my formula, not their formula) would raise that number by at least 25% and more likely closer to 35%. The size is fine; in fact, it is my preferred project size — bigger is better — since I do not like to tackle small projects (less than 1,000 manuscript pages), even though I occasionally will (most of the projects I take on run 1,500+ manuscript pages and many run 7,500 to 15,000 manuscript pages).

The client’s schedule was Orwellian: two weeks to complete copyediting. The schedule was matched by the abysmal rate offered: $2.60 per manuscript page. And, according to the client, the manuscript required heavy editing, which in the client’s parlance meant none of the authors’ primary language was English. (The subject matter was medical.)

Unlike some editors who have imaginary lines that they draw and claim they will not (but always do) cross, my lines are like those of the Great Wall — in stone, permanent, immovable, and I will not cross them. I told the client that I was declining the project because the schedule was Orwellian and the pay abysmal. For me to take on the project, the shortest possible schedule would be based on editing 400 manuscript pages per week with the count done using my formula and a rate of $15 per page. The more reasonable the schedule, the lower my per-page rate would become until we hit my absolute minimum, which was still higher than their offered rate.

My two uncrossable lines are these:

  1. The schedule must be doable in the real world, not a fantasy world.
  2. The compensation rate must correlate with both the schedule and the expected editing difficulties (i.e., does the client rate this as a light, medium, or heavy edit and what do those terms mean in the client’s parlance).

I know how fast I can edit because for 34 years, I have mostly edited manuscripts from the same subject area and I have kept careful records. In addition, I have created tools, like my EditTools macros, and use tools created by others, like Jack Lyon’s Editor’s Toolkit Plus, that are specially designed to make my work more accurate, efficient, and speedy.

I know how much I need to charge for my editing work because I have calculated my required effective hourly rate (also discussed in prior AAE essays in detail; see the series Business of Editing: What to Charge) and I know how much I want to charge for my work so  I make a profit, not just break even. And I know how much of a premium I require to be willing to work longer hours than my standard workday and workweek (see The Business of Editing: The Standard Editing Workday & Workweek for a discussion of work time).

The point is that if I cross those lines I have drawn, I hurt myself. Why would I ever want to hurt myself? In the olden days, before I knew better and before anyone with experience set me on the correct path, I thought if I accepted a project that was on a tight schedule with low pay, it would get me an in at the company, get me more work, and give me a chance to show how good an editor I am, with the result being that the company would offer me better-paying projects to keep me as part of their editorial stable. It didn’t take long for me to learn that the only fool in that scenario was me.

Sure, I got more work offers, but never at a better rate nor on a better schedule. As one project manager told me, I had already demonstrated I could handle the schedule and was willing to work for the offered rate, so that is all I would ever get.

I drew my lines and I never cross them.

I know that some of you are shaking your head and saying that you can’t afford to do that. I did the same until I realized I was always behind and never moving ahead — I was enriching my “clients” at my expense. Once I took my stand, I found that I was getting better projects and better pay — not starting the next day, but starting in the not very distant future.

Successful editors are successful businesspersons, too. Successful businesspersons do not do things that benefit others at their expense. They draw lines that they do not ever cross. I have drawn mine; are you ready to draw yours?

January 29, 2018

Signs that an Editor Might Not Be a Pro

Ruth E. Thaler-Carter

Today’s aspiring authors have a lot more resources for getting their work into readers’ hands than ever before, but often have little experience in the publishing world. That can make authors vulnerable to people who call themselves editors — whether of books or of other projects — but are not truly skilled or experienced in that realm.

Since I’m a writer as well as an editor and proofreader, I often think about editing matters from the author’s or client’s perspective. For subscribers to An American Editor who are writers, here are signs that an editor might not be a pro, so you know not to use the same person for your next book, or you might not want to hire an editor you are considering working with. You might even want to find someone to redo an already-published book so it does better in future sales.

For subscribers who are editors, these might be areas to consider when wondering why you aren’t getting as much work as you’d like, haven’t gotten repeat assignments from past clients, or are just starting out in the field. They also might serve as talking points when you want to explain to a potential client or employer why you’re the best pick — or at least an appropriate one — for their editing work.

As colleague Katherine Hinkebein Pickett has said, “Due diligence is essential to finding a qualified, reputable editor. When you know what to look for, you can hire your editor with confidence.” Equally, when we know what prospective clients might look for when choosing an editor, editors can power up their responses more effectively.

Authors don’t have to be experts in language and usage to notice some problems that could indicate work by an unprofessional editor, such as:

  • Every word in every title or chapter heading starts with a capital letter, including a/an, and, the, of, etc. (I see this a lot in online material, but that doesn’t make it right.)
  • Commas, periods, and closing parentheses are outside the quote marks (in projects using U.S. English).
  • There are commas before opening parentheses.
  • Basic spelling errors jump out at you or have been noticed by readers.
  • Punctuation is inconsistent or missing.
  • References/citations are all in different sequences or styles.

To head off such problems with your next book, or a new edition of the current one, here are some red flags to keep in mind. These also can function as suggestions for how editors can position their businesses better.

  • A prospective editor has no website, no testimonials at a website, no professional memberships, no LinkedIn profile/account, no formal training, no apparent experience, and/or no references.

A professional editor will probably have a website that outlines his or her training and experience, such as coursework from a respected publications program, in-house work, or a freelance track record. It should include testimonials from employers, colleagues, and/or clients attesting to the editor’s skills and approach, and references that prospective clients can contact (or a link to reach the editor to receive contact info for references).

The editor should belong to an organization such as the American Copy Editors Society, Council of Science Editors, National Association of Independent Writers and Editors, Society for Technical Communication, Editorial Freelancers Association, Society for Editors and Proofreaders (UK), Editors Canada, etc. Since groups like the American Medical Writers Association, Society for Professional Journalists, and National Association of Science Writers all have freelance sections and members who are editors, membership in them is also a good sign that someone is a professional.

Belonging to the Copyediting-L e-mail list and Editors Association of Earth (EAE) Facebook group also would be useful indicators of an editor’s professionalism and commitment to staying on top of trends in language in general and editing in particular.

Training could include having earned certificates from respected editing programs. Experience would, of course, include working in-house for a publisher, publication, or organization, or with individual authors. An editor who writes about the crafting of editing in his or her own blog, has published a book about editing, or is a regular and respected contributor to the editing-related works of others and lists or groups is also likely to be someone with experience and skills.

  • An editor hasn’t asked what style manual/guide you use or the editor should use, or hasn’t told you which one s/he will use for your project. There are several standard guides for using language and formatting documents. The Chicago Manual of Style, Associated Press Stylebook, American Psychological Association Publication Manual, and Government Printing Office Style Manual are the leading resources, with many more available for specific professions and industries. A professional editor is familiar with at least one of these and lets prospective clients know that’s the case, which should reassure authors who might be concerned about consistency and accuracy in their documents.

Identifying the dictionary that an editor uses is also helpful to clients. Spellcheck, as most of us know, is not sufficient, but even if it were, some clients have to be convinced by an authority other than the editor that a given word has been spelled correctly.

  • The editor’s only credential is a degree in English or a career as an English teacher. While knowing English is a plus (a strong grasp of grammar is essential for an editor), there’s a difference between what’s involved with teaching English and knowing how to edit. Simply having taught English or earned an academic degree in English is not enough to understand the importance and use of style manuals, publishing standards and conventions, and other aspects of editing.
  • An editor’s pricing is very low. That might be great for your budget, but is likely to be terrible for the quality of the editing. Someone whose rates are super-low is probably either new to editing or inexperienced, untrained, minimally skilled, and/or only editing as a hobby, rather than seriously committed to editing as a business and profession, with training and experience to match. From the editor’s perspective, lowballing your rates can make you look as if you’re new to the field, unsure of your skills, or desperate for work. If we don’t value ourselves, our clients won’t value us, either!
  • There are typos — misspellings, grammar and punctuation errors, etc. — in the editor’s e-mail messages, résumé, and/or website. An e-mail or word-processing program will highlight some of these issues for authors who are not sure of what is right or wrong. Some authors might not recognize such issues in communications from an editor, but they often are egregious enough for an amateur author to notice.
  • The editor promises 100% perfection or guarantees agent placement, a publisher, and/or bestseller status for your book. It probably would be easier to pitch an edited manuscript to an agent or sell it to a publisher, but having the manuscript edited is not a guarantee of getting published or selling lots of copies.
  • The editor claims to rely on spellcheck, online programs like Grammarly, and other tools to ensure perfection. Not only is perfection unlikely, as noted above, but it takes more than a mechanical software program to ensure high quality in editing. An editor who uses PerfectIt, the various tools at editorium.com, and EditTools from wordsnsync demonstrates a commitment to knowing about and using appropriate, respected resources to contribute to a better result, but doesn’t say those resources are all it takes to provide excellence in editing. The human brain and eyes are still essential to the process, which means experience and training are still vitally important to professionalism and providing high-quality service.

What have colleagues here encountered as examples of poor-quality editing, and how have you positioned your experience and skills to convince clients to hire you for editing projects?

Ruth E. Thaler-Carter is an award-winning freelance writer, editor, proofreader, desktop publisher, and speaker whose motto is “I can write about anything!”® She is also the owner of Communication Central, which hosts an annual conference for colleagues, and the new editor-in-chief of An American Editor.

January 22, 2018

The Business of Editing: Explaining the Price of Editing

Richard Adin, An American Editor

The hardest thing to do is to explain to a client why she should be willing to pay the price you are asking for the work she wants done. It is even harder to explain to a publisher/packager client why their offer is too low and why they should pay you more.

Ultimately, the reason for the difficulty is that we have no concrete way to demonstrate the value of quality editing. Based on conversations I’ve had with colleagues, I’m not convinced that most colleagues truly understand the value of their work.

Sure we all know that editing can improve a manuscript, and some clients not only know that but believe it. Too many colleagues and far too many clients (which includes potential clients), however, are of the mindset that only price matters because anybody who can spot the typo is a “great” editor.

There is at least a partial solution to the explanation problem, and it is something that every author and editor, regardless of where in the world they are from, is likely familiar with — Star Wars: A New Hope, the original Star Wars movie. The video that follows tells how this iconic story was headed for disaster but was saved by great editing, which resulted in a multibillion dollar empire:

(A special thanks to Nate Hoffelder of The Digital Reader for bringing this video to my attention.)

The video should be watched from beginning to end by editors and authors alike because it shows the value of high-quality editing. More importantly, it illustrates why making price more important than editing quality is putting the cart before the horse.

Carefully consider what the editor did to bring logical flow and interest to a story that was understood by the author but was garbled in the transformation from author’s imagination to movie. Exactly what occurred in the editing of Star Wars: A New Hope is what occurs when a well-qualified editor applies his skills to a manuscript.

Imagine if George Lucas had limited his editor search criteria to least-expensive editor, rather than setting his criteria to find the editor best-suited for the task and price demoted to a secondary consideration. The Star Wars franchise likely would never have been and Star Wars would have remained a fantasy in his imagination rather than a fantasy shared by millions across the globe.

Complicating the problem for editors is that every person who has identified a typo on a printed page thinks she is a skilled editor, thereby creating an endless supply of “editors” from which a client can choose. Compounding the oversupply problem is that few editors have any understanding of how to value their work and set a price. Too many editors charge too low a price for high-quality editing, largely because they either have no clue as to what they truly need to charge or what they should charge so that clients view editing as a desirable, needed, skilled service. The consequence is that the editing profession as a whole suffers from oversupply and underpayment.

Editors need to rethink how they approach their profession. They need to show clients that there is a measurable difference between an editor of low skills and and an editor of high skills and that high-skilled editors both deserve and require fees commensurate with their skill level. In addition, highly skilled editors need to refuse work from clients who refuse to recognize that they are highly skilled and thus worthy of higher pay. It strikes me as wholly unacceptable for a client to insist on paying an editor with decades of experience editing hundreds of manuscripts in the subject area the client seeks the same amount as the editor with a year or two of experience with little to no subject matter expertise or experience. It also strikes me as wrong for the experienced editor to grumble about the low pay yet accept the job.

I recognize that few editors are willing to turn away low-paying work, preferring some work to no work. In that case, however, the editor needs to adjust the level of editing quality to match the level of pay. An editor being paid a Yugo fee should not give Rolls Royce quality editing in return.

I encourage colleagues to prepare a “pitch” for the value of high-quality editing, including an explanation as to why smart clients will pay for that level of editing. The “pitch” could (perhaps should) include a video, similar to the Star Wars one above, that illustrates how high-quality editing can be the difference between disaster and hit, and include an explanation of not only how you can provide that high-quality editing but why you are worth the higher price you are asking. Creating a marketing pitch can be a key step on the path to better pay, better job offers, and better clients.

Do you have a pitch to share? Or a video that you use to explain the value of editing?

January 17, 2018

What Not to Do as a Newcomer to Freelance Editing

Ruth E. Thaler-Carter

Over the years, I’ve noticed that many people inadvertently make gaffes when they’re just starting out as freelance editors (or writers, proofreaders, indexers, graphic artists, layout and design providers, etc.). As you start out, or as you look for opportunities in new areas of skills, topics, or services, you don’t want to be the person remembered for a clumsy entry into a community of colleagues.

Keep in mind that most colleagues are more than generous about sharing advice and even fixing problematic sentences — essentially doing your work for you. Be careful not to take advantage of that generosity.

With that in mind, here are a few things not to do when you’re starting out. Or even if you’ve been in the profession for a while!

  • Jump into a discussion group or list to ask how to get started. It might seem like a logical thing to do, but there are so many resources to check out that it shouldn’t be necessary to ask such a general question. Most established freelancers are more than willing to share information, but get tired of the same old “how do I get started” questions that could easily be answered by doing a little research yourself — looking through group archives, doing online searches, consulting bookstores, etc. Once you’ve done some of that basic research, ask something specific.
  • Make your first comment in a discussion list or group a request (or what looks like a demand) that people send you their “overflow” work or refer you for projects. Wait until you have contributed something — preferably several things — useful to the group before you expect people to consider you as someone to refer, recommend, or subcontract to. At least let members of the community know what your background, training, and experience are. Established colleagues are not going to recommend, refer, or subcontract to someone we don’t know and whose skills and experience aren’t evident.
  • Have typos and clunky language in your first — or any — posts to groups of colleagues. Yes, many online environments are considered virtual water coolers or almost family gatherings, and some communities are more forgiving of errors in posts among colleagues than others. And yes, we all make mistakes. But our online presence is often the only way colleagues meet us. If we want people to think well of us as professionals, we have to make our posts as clean, error-free, and coherent as possible. You don’t want to be remembered for error-filled posts when an opportunity arises to be referred, recommended, or hired by a colleague.
  • Ignore the rules of a group. Editorial professionals, especially editors and proofreaders, are supposed to be detail-oriented (perhaps to an extreme extent). If you join a discussion list that calls for tags or labels on messages, use ’em. If the group discourages personal or off-topic posts, pay attention.
  • Complain — to a client or to colleagues — about late payment before it’s been 30 days after you billed for a project, unless the client has clearly agreed to pay sooner than that. Payment by 30 days after invoice date is a standard in the business world. Some clients use 30 business days, and others are using 45 or 60 days. Some will cut and mail that check on day 30, so it won’t reach you for another couple of days. We have a right to be paid on time, but “on time” could mean day 31 or 32. Even if your agreement or contract is to be paid 10 or 15 days after the invoice date, give it a couple of days before checking on the payment if it doesn’t arrive by the agreed-upon date, and make the inquiry polite, not frantic or arrogant.
  • Tell clients you need to be paid because you can’t pay your rent or buy groceries until you receive their payments. Clients don’t care — at least, most of them don’t. They care about getting top-quality work back as scheduled. They also don’t need to get the sense that you can’t manage your finances, even if their lateness is causing the problem. If you have to chase late payments, state the matter in terms of being paid because you did the work as agreed, not because you need the money for essentials.
  • Accept a project deadline and/or fee without seeing the complete document or nature of the assignment first, or accept an editing or proofreading client’s description of the document’s number of pages and level of editing or proofreading needed. A client’s definition of a “page” and what the manuscript needs can be very deceptive. Until the you see the manuscript, you don’t know if the client’s page is single-spaced, in 8- or 9-point type, with next to no margins. Whether you use 250 words or 1,800 characters as your standard definition of a page, use it to determine the actual length of the manuscript.

Clients also tend to think their projects are better than they really are, and “only need a light edit/only need proofreading.” When you actually look at the document, it may need a heavy, intensive edit — one that is substantive or developmental — that will take two, three or 10 times longer than a light edit or proofread.

If you base your estimated fee or deadline on what the client says, you’re likely to cheat yourself — and work yourself to a frazzle for far less money than you should receive.

  • Accept a project when you don’t really know how to use the software program(s) it requires, unless you let the client know ahead of time that that’s the case. Clients don’t want to be your learning curve. Figuring out how to use a new program or application will slow down your editing speed, which could result in missing a deadline or earning less than you should.
  • Respond to a job listing when you aren’t qualified for the project. That only makes you look unprofessional, wastes the prospective client’s time (and yours), and makes the group sponsoring the listing service look bad. Focus on the opportunities that you really are qualified for and your results are likely to improve.
  • Answer questions that weren’t asked. If you can’t respond to what someone actually asked about in a forum, group or discussion list, don’t. If you have a related but different angle, start a new discussion rather than dilute the original one with information that isn’t helpful to the original poster.
  • Fail to look things up that are easily found online or in group/list archives. Most questions about starting out as an editor, a freelancer, or both have already been answered, either in the group you belong to or elsewhere, but so have many questions about usage, grammar, and other aspects of editing. Learn how to check the archives of the discussion lists, forums, and groups you belong to so you don’t ask questions that have been answered dozens of times.
  • Cry poor. This may seem harsh, but try not to use poverty to beg for work or as the reason you aren’t using current technology. Most of us have been there — short of cash, desperate for income, stuck with late-paying clients — and will be sympathetic, but would rather see someone make an effort to overcome these situations than play on that sympathy. Again, we deserve to be hired and paid for our professional services, not because we’re broke.
  • Bulk up your posts to a discussion list or forum with tons of repeated previous message content. As a colleague who manages a list said recently, when asking listmembers to trim their posts, “We’re editors here, so let’s edit.”

What “newbie” goofs did you make when starting out as an editor or freelancer? What would you advise colleagues not to do?

Ruth E. Thaler-Carter is an award-winning freelance writer, editor, proofreader, desktop publisher, and speaker whose motto is “I can write about anything!”® She is also the owner of Communication Central, which hosts an annual conference for colleagues (2018: September 21–22 in Rochester, NY), and the new editor-in-chief of An American Editor.

January 10, 2018

On the Basics: So You Want to be a Blogger

by Ruth E. Thaler-Carter

There are thousands of blogs already “out there,” but that hasn’t stopped blogging from continuing to expand. Given the increasing scope and popularity of this communication channel, it might be time for you to take the plunge and join the blogosphere. Here are a few things to consider before or when doing so.

First Steps

Before committing to blogging, take some time to plan what you’ll do and say. First and foremost, have a point, purpose, and original angle. Before you start blogging, survey the landscape — see who else is posting about the topic or profession you have in mind. A lot of colleagues are already blogging about all aspects of the publishing profession, so make sure you have something unique and original to contribute to the blogosphere before you jump in with a blog of your own. It might make more sense to become a contributor to an existing blog that relates to your interests than to start your own, similarly to the columnists here at An American Editor. (That could help with the next point as well.)

Set a schedule. Decide how often you’ll post new material to your blog. Try not to be overly ambitious: It might seem like a good idea to make new entries every day, and it can seem easy in the first blush of launching a new blog, but posting daily is a lot of work, and can be hard to maintain. Few things can erode your credibility more than having to cut back on the frequency of your posts because you can’t keep your blog going at that level. You’re better off starting by posting once or twice a week and expanding to more often if you find you have enough to say for increased frequency (the same goes for those who launch marketing or promotional newsletters). Being a contributor to an existing blog can help with reducing the pressure to produce more than you really have time for.

Keep it tight. People today are swamped by so much information coming at them from so many angles that it’s hard to stand out, much less establish a regular following. People are more likely to read shorter blog posts than longer ones. If you have a topic that deserves more detail and depth, consider breaking it into a series of two or three parts.

Plan for the future. Before formally launching your blog, pull together a few posts in advance that aren’t time-sensitive. That will make it easier to establish momentum and keep it going. If something news- or opinion-worthy crops up before you use your prepared posts, so much the better — craft something to respond to the timely topic and save one of the existing ones for the next opening in your publishing cycle.

To enhance your planning process and reduce the pressure to produce, keep an eye on a year’s calendar to find events and celebrations that could tie into your blog posts. One that comes immediately to mind is National Punctuation Day in September, but other holidays could relate to your particular topic. So could events such as conferences of organizations in your area of the field. And a new year is almost always fodder for at least one blog post about personal or professional resolutions, goals, and new directions.

Building Your Audience

Once you’re out there in the blogosphere, you’ll need a following. There’s little pointing having something worth saying if no one is reading what you post.

Start by notifying everyone appropriate in your contacts of your new offering. That may not mean everyone you know — who might be interested in your blog will depend on the topic.

Post information about your blog to your Twitter, LinkedIn, Facebook, and other social media accounts. In doing so, let colleagues (and clients, if appropriate) know that you’ll be open to their responses. Every time you publish a new post to the blog, announce it in those social media venues.

If you belong to any professional organizations, send a news item to be published in their newsletters and other communications outlets to members. You might even get coverage if you don’t belong to a given organization but your blog covers information that is relevant to its members.

Put a link to the blog at your website, and add its URL to your e-mail sigline (signature). If you’re low on business cards, add the URL to it with your next order.

Look for opportunities to mention the blog in responding to social media and blog posts of colleagues and organizations you belong to.

Making it Better

If you already have a blog, you might want to make it better, especially if you aren’t getting very much readership or response to it. Improving a blog usually involves targeting a readership more effectively, writing more clearly and coherently, looking for new ideas and angles, getting professional editing or proofreading help, etc.

One way to make your blog more interesting to more readers would be read not only the blogs of colleagues but new and different newspapers, magazines, newsletters, etc., and perhaps watching new television programs, that expand your view of the world. This would help you stay up to date on news and trends in the world at large and the profession, giving you more to write about with greater depth and scope.

Making your blog better also could mean asking colleagues to contribute posts, which would expand your blog’s reach to new readers, provide new and different insights, and take some of the pressure off you to constantly produce new material.

Whether you blog about our profession or something more personal, here’s to a successful effort.

Ruth E. Thaler-Carter is an award-winning freelance writer, editor, proofreader, desktop publisher, and speaker whose motto is “I can write about anything!”® She is also the owner of Communication Central, which hosts an annual conference for colleagues, and a regular contributor to An American Editor.

December 6, 2017

On the Basics: The Holiday Season Is Upon Us — How Do We Manage Client Greetings?

by Ruth E. Thaler-Carter

Freelancers face this issue every year: How do I greet and thank my clients/customers during the December holidays? Is it appropriate to send gifts to my clients/customers?

I’m a big believer in end-of-the-year gestures for my clients. Sending a holiday or end-of-the-year greeting, with or without a gift, is a good business and marketing move. Expressing appreciation for a client’s business shows you don’t take them for granted. With clients you only hear from once in awhile, that holiday greeting is also a great reminder of your services and contributions to the success of their business or projects. The arrival of my holiday greeting always triggers at least one response along the lines of, “What great timing – your package made me realize that we need your writing/editing/proofreading services for this new project. Are you available for…?”

Colleagues have noted that they get similar responses when they announce that they’re going on vacation (whether for the December holidays or at other times of the year). There’s something about saying you won’t be available that makes clients want you for a project at that time.

I also try to remember to send holiday or new year’s cards to clients I haven’t worked with in the past year. That’s almost a guarantee of new business in the new year!

Because I don’t know what everyone celebrates, I use a thank-you message rather than “Merry Christmas,” “Happy Chanukah,” or even “Happy Holidays.” I respect everyone’s choice of holiday to celebrate, and I don’t assume that everyone celebrates the same things that I do.

I collect items throughout the year to use as part of a small gift box for each client. Since I’m known for being somewhat obsessed with all things purple, these tend to be purple candies and knick-knacks. Each box includes a mug and pen with my business contact information, business card, and greeting card. I usually include packets of local coffee or hot cocoa, and exotic teas. Some years, I’ve sent candles (purple, of course – lilac-scented, in honor of our Rochester lilacs!) or seed packets with appropriate language in the card. The overall value is well within the limits that government employees are allowed to accept, and the nature of the gift stands out from the common gift basket, generic chocolate, bottle of wine, etc.

Customizing your holiday gift is the ideal. Even if some of the elements in mine are not labeled or marked with my business info in some way, key pieces are branded with my logo, e-mail address and/or website URL, and phone number: a mug or wine glass; a pen with the same information; my business card, of course; the greeting card itself. I haven’t used a professional printing service for the greeting card yet, but am seriously thinking about it for this year. I’ve accumulated a major stash of thank-you cards for this purpose and I’ve been creating my own greeting to print, sign and insert, something more polished might be a better idea.

Timing may be everything, but we can be flexible. If the month of December gets really crazy, I sometimes send out my holiday greeting and gift in early January as more of a “thank you for your business last year, here’s to a great new year together” message than one that references the holidays. (The advantage of waiting until January is that my greeting doesn’t get lost in the flood of everyone else’s holiday messages, not to mention all those catalogs and other advertising junk.)

Assembling the boxes (free from the post office) and filling them is time-consuming, and time can get away from us, so some colleagues may prefer to reach clients with just a card for the holidays. That’s fine — there’s no requirement to send a gift, and not everyone will feel comfortable doing so. One way I plan to reduce the time and hassle factor on my own behalf is to pay a friend’s teenager to help me with putting the boxes together and filling them up. I envision a day or two of the living room being carpeted with boxes lined up to receive their fillings, and a mini assembly line for the two of us to use in putting everything in each box.

As for practical considerations, inexpensive gifts and the cost of sending them are tax-deductible business expenses as marketing or promotions (at least under current guidelines), making them not only a gracious gesture but a practical investment in your business.

I enjoy the opportunity to tell my clients that I recognize that my business would not exist without them, and to let them know that they mean more to me than just a payment with each completed project. My clients seem to enjoy receiving this annual gesture, and the goodwill it creates is as valuable as when it triggers a new assignment.

Here’s to a happy holiday season and profitable new year to all my An American Editor colleagues!

How do you handle client greetings at the end of the year?

Ruth E. Thaler-Carter is an award-winning freelance writer, editor, proofreader, desktop publisher, and speaker whose motto is “I can write about anything!”® She is also the owner of Communication Central, which hosts an annual conference for colleagues, and a regular contributor to An American Editor.

December 4, 2017

On the Basics: Wrapping up the Old Year and Preparing for the New One

by Ruth E. Thaler-Carter

The end of the year is nigh, which means it’s time to think about wrapping up the old year and clearing the decks for the new one, including gifts for clients or colleagues, among other aspects of freelancing as an editorial professional.

To Gift or Not to Gift

A perennial question for editorial freelancers as the end of the year approaches is whether to give gifts to clients. The answer is easy if you work with government clients: Most government workers, including “privatized” agency workers like postal workers, are forbidden from accepting gifts of high value — in many cases, of any value — as well as any gifts from contractors or freelancers.

For private-sector clients and individuals, the decision is trickier. Some companies have policies about gifts from contractors. The good thing about that is it takes care of any decision-making for us. The bad thing is we might not know what the policy is, and asking is a little awkward. I lean toward sending something and hoping that doing so doesn’t violate any client policies or guidelines, rather than asking and spoiling the surprise if gift-giving is acceptable.

The gifts themselves can be challenging. You want to express appreciation for business from the client, but not look as if you’re trying to bribe the client into providing new work in the new year. There’s also the issue of who celebrates what. Rather than say anything that someone might find insensitive or intrusive, I couch my holiday gifts as thank-you gestures rather than recognition of any particular holiday.

When this topic comes up, as it does every year, some colleagues say they send gifts like chocolates — our own Rich Adin orders chocolate bars with his company logo impressed in them. Others order from companies that create gift baskets with fruit, chocolates or other candies, cookies, and similar goodies. I enjoy putting together my own gift boxes. I know there’s a risk in giving candy — people might be allergic or (horrors!) just not like them, but colleagues who know me will understand when I say that I get a kick out of finding candies that are either purple or wrapped in purple paper.

I’ve also sent seed packets, small stuffed bears, and other trinkets with appropriate messages on personalized cards. One thing I haven’t done, but probably should do, is order professionally printed cards. I have a stash of (purple, of course) thank-you cards that I personalize and I think my clients enjoy receiving, but something more formal might make a better impression.

Because chocolate, fruit, and other edibles tend to disappear fairly quickly, I include at least one nonperishable item in my client gifts — for example, a pen or a mug —something that will last and provide an ongoing reminder of my existence and services. For a few years, I would find ceramic purple mugs at local arts fairs, but now I use ones that have my logo, website URL, and e-mail address or phone number on them.

The Recordkeeping Routine

Gift-giving is fun. Recordkeeping is a dreaded chore. If the end of the year is near, it’s time for checking, organizing, and updating your business records to prepare for filing taxes in the new year. Whether you do your own taxes or consult an accountant, having the information organized now will make the process go much faster and feel like less of a hassle.

Take a few minutes to review various sources for information about any changes in taxes for the year — mileage rates, new deductions, and the like.

I’m pretty good about recording information in a spreadsheet or at least a list for each category of expense, but sometimes I have to set aside an hour or two a week in November or December to move receipts and other records from a pile on my desk to folders for each category of business record. Like many colleagues, I don’t enjoy filing, even though I realize it’s essential good business practice to stay on top of it.

Rich Adin suggests investing in a program like QuickBooks Pro. Although expensive (and tech support is far from the greatest), QuickBooks Pro does several things for you. First, it provides an easy way to track both business and personal income and outgo. Rich has multiple “accounts,” including one for his freelance business and one for his personal accounts. He creates invoices, tracks payments, and tracks and pays business expenses through the business account. He ”pays” himself by “writing” a business check to himself that is “deposited” into his personal account (all of this is done electronically). He pays business expenses, such as purchases of software, by writing a business check (or by making an electronic payment) to a vendor. He uses checks that have the business name imprinted and that he can run through his printer using QuickBooks Pro.

Having a separate bank account for business and using QuickBooks Pro helps confirm in client eyes that you are a business. Using QuickBooks Pro makes it easy to pay quarterly taxes and to create reports for your accountant to prepare your taxes. Because you can create and assign accounts, you can have as detailed a view of your business as you want. Most importantly, in Rich’s view, is that there are no pieces of paper to lose — QuickBooks Pro is his check register, so every time he spends money, it gets recorded. And unlike other methods, multiple backups (Rich backs up daily with Backup4All and continuously with Carbonite), both local and remote, mean that accurate financial records are always available.

Polishing Promotions

The end of the year is also a good time to review your website (or plan to launch one) to see if it needs refreshing. Rewriting content, adding new images or sections, and deleting old information all contribute to a more-effective site — and higher rankings. Do what you can now to enhance your site’s quality and impact for the new year.

Some people are saying we no longer need business cards, but I disagree. Take the end of the year to either consider revamping yours for a new look in the new year, or create one to use in the new year. You might not need it to promote your editorial business electronically, but it will come in handy in the real world. You never know when you might meet someone who could become a client or colleague, and who will remember you better with that little piece of cardboard in hand. If nothing else you can use it to qualify for giveaways at the Communication Central conference!

This is also a good time to do some research, perhaps with Writer’s Market or Literary Marketplace, on potential new clients for the new year. Identify potential new clients/outlets to contact now and plunge into the promotional effort in January.

Basics to Tackle

Now that you have the old year’s wrap-up under control, here are some reminders of things to consider in preparing for the new one. Do these either now or in early January, and your new year is likely to be an improvement over your old one. (For details, see my January 2017 essay, On the Basics: Some Ideas for a Strong Start to the New Year.)

  • Change your passwords.
  • Update your account contacts.
  • Update copyright dates on your website, blog, and newsletter, and remind your clients to do the same for their websites or publications.
  • Budget/start saving for professional development activities, such as conferences and courses.
  • Plan your promotions and marketing projects.
  • Update your résumé.
  • Review your expenses and income to see where you can reduce the former and increase the latter (Rich does this every six months by creating detailed reports in QuickBooks Pro). (A reminder: If you spend a dollar on a business expense, you can deduct that dollar on your taxes, but the value of the deduction is only equal to your tax rate. In other words, if your tax rate is 28%, your actual tax value as a result of spending the $1 is 28¢ — not $1. Consequently, lowering expenses is always a good idea. On the other hand, if you have to spend the money anyway, you might as well get some tax relief, even if it won’t be 100%.)
  • Improve your health — and be sure to review and compare health insurance plans.
  • Think about service — the new year might be a good time to give back to a worthy cause. Remember that charitable contributions of money and items are tax–deductible, although volunteer work is not.
  • Look ahead.
  • Start something new — learn a new skill or develop a new hobby.
  • Become active in online discussions or new groups.
  • Budget to invest in tools for your business, such as new equipment or software.
  • Budget/start saving for retirement. Think about (and implement) a firm percentage of income that you will put toward retirement from every client payment.
  • Start mapping out your marketing campaign for the new year.
  • Budget/start saving for marketing. Think about (and implement) a firm percentage of income for marketing from every client payment.

However you use these last few weeks of this year, here’s wishing all of our readers good health, fulfilling work, high incomes, and happy home lives.

Feel free to share your plans for making wrapping up the old and preparing for the new year. How are you approaching the end of the year?

Ruth E. Thaler-Carter is an award-winning freelance writer, editor, proofreader, desktop publisher, and speaker whose motto is “I can write about anything!”® She is also the owner of Communication Central, which hosts an annual conference for colleagues, and a regular contributor to An American Editor.

November 27, 2017

A Continuing Frustration — The “Going Rate”

Sadly for me, I still read editing-related blogs and posts on forums like LinkedIn. I say sadly because there is little more frustrating to me than to read the repetitive, advice-seeking posts and the repetitive, well-meaning, but usually incorrect and nearly always factually incomplete responses.

How many times does it have to be said that what I charge a client and what Betsy charges a client is wholly irrelevant to what you should charge a client? Apparently, it is something that cannot be said either frequently or emphatically enough because rarely does a day pass without someone (or multiple someones) asking something similar to “What is the going rate?”

If I say I charge $50 an hour and Betsy says she charges $20 an hour and Phil says he also charges $20 an hour, what is the answer to the going rate question? Add Susan ($10), Robert ($15), and Jeremy ($25) to the mix. Does the answer change? Have you really gotten an answer? Even if the universe of editors is small (say, 1,000 editors in total), which we know is not the case (there are more than 100,000 editors in the United States alone), how representative of the whole universe of editors are the responses from me, Betsy, Phil, Susan, Robert, and Jeremy?

After getting a bunch of responses, the asker usually decides she now has an answer, say $20/hour. But she has such incomplete information that the number she has decided is the “going rate” is useless — too much necessary information is missing, information that qualifies (explains) each response.

For example, I didn’t tell you that I have been in the editing business for more than 30 years, bill at least 1,800 hours each year and have done so for at least the past 25 years, only work with tier 1 publishers, and only do copyediting of manuscripts that exceed 1,500 manuscript pages. Betsy didn’t mention that she does editing part-time (after her day job as a senior executive at a Fortune 100 company) for relaxation, has been editing for 3 years, and bills no more than 200 hours in a good year. Phil didn’t mention that he is struggling to find enough work to edit full-time and is slowly building his business, which is focused on working with university students to improve their research papers and resumes. Fortunately for Phil, his spouse is the primary household income provider and they live in a low-cost area where a household income of $35,000 lets one live decently. Phil also didn’t mention that he started his business only 3 weeks ago and has edited only two 5-page papers.

Susan, the low-baller, didn’t mention that she is a retired software engineer (retired 8 years ago) who took up editing to stave off boredom. She was a database specialist and now edits only technical articles intended for publication in specific database journals. She doesn’t need the income but feels she has to charge something for her work. And because she is retired, she limits the number of hours she is willing to work as an editor each month to 15 or fewer.

And so it goes.

Is this information important? Surely it is if you want someone else to tell you what to charge your clients. Why? Because you are a new fiction editor working with your first indie author on the author’s first novel and when you ask what the going rate is, shouldn’t you compare apples with apples, not apples with oranges? Doesn’t (shouldn’t) the response of the fiction editor who has edited 200 novels over the past 5 years carry more weight than someone like me or Betsy or Phil or Susan?

The usual response is that having an idea of what others charge is important so that the asker doesn’t price herself out of the market. Really!?

Suppose every responder to your question said exactly the same number — $15/hour. Now you feel confident that you, too, can (should) charge $15/hour. But you are still ignoring significant missing information and its impact on what you should (need to) charge. If you can only get enough work to enable you to bill for 20 hours a week, your gross earnings will be $300 per week. What if you can’t get enough work to bill for 52 weeks? Your gross yearly income will be less than $15,600 (the 52-week amount). Will that be enough to pay rent, utilities, and food, let alone anything else? Is the 52-week total ($15,600) enough?

My point is that not only do you need more information from responders to be able to make any use of their responses, but you need to have already analyzed your own economic needs. If you have analyzed your economic needs, then why do you need to ask the question? You already know what you have to charge in order to survive, so what difference does it make what the rest of the world charges? Either you can earn what you need to earn or you need to find a job (or a combination of jobs) that enables you to meet your financial needs.

The answer usually given is that if the going rate is $20 an hour, then that is all I can expect to charge, so it doesn’t matter that I need $50 an hour. And this is where the businessperson in you needs to come front and center.

Few editors can charge more than the “going rate” and actually get work. The confusion is in the terminology: for the businessperson, “I need to charge $50/hour” = “my effective hourly rate (EHR) needs to equal $50.”

The businessperson calculates what she needs to charge to make a profit and then figures out how to charge so that she makes that profit. It may mean using a different charging method; for example, charging by the page rather than by the hour, or defining a page by character count rather than by words, or something else. It may mean changing niches; for example, going from working with packagers to working directly with authors or changing from fiction to academic treatises.

The businessperson also plans what steps she needs to take to meet that EHR. As I have stated many times on An American Editor and elsewhere, I realized that to meet my financial goals I needed to streamline editing processes without sacrificing quality. My answer was macroizing as many tasks as I could and figuring out how to make Microsoft Word work for me. That process was what led to my creating and expanding EditTools. The process also led to my buying other software, like Editor’s Toolkit Plus, rather than reinventing the wheel.

Editors need to rethink their approach to the business side of editing. I know a lot of editors who are excellent editors but not-so-good businesspersons and who prefer to downplay, if not outright ignore, the business side of being an independent editor, that is, all the things that were done by someone else when you were an employee instead of a business owner. The balance needs to be changed so that editing skills and business skills are more in balance. It is one thing to have the scales tip in favor of editing, and quite another to have the scales heavily weighted toward editing. Perfect balance is not needed, just closer to balance.

One step in that direction is to get sufficient information about a responder’s business when a responder tells you what the “going rate” is. In addition, you might inquire how the responder decided to charge what she charges. Is she charging $20/hour because her client offered that amount, or because she calculated what she needs to earn an hour, or because someone else told her that was the “going rate”? I would give the least amount of credence to an answer that was based on someone else having told the responder that was the going rate, and the most credence to the number she actually calculated.

Regardless, it is time for editors to wise up to the fact that there is no such thing as a “going rate” — there is only what rate someone else is earning/charging and usually that rate is an arbitrary one, essentially grabbed from air and not supported by a solid informational foundation. With a new year arriving soon, it is time to become more of a businessperson and focus more on the business aspects of being independent editors.

Richard Adin, An American Editor

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