An American Editor

December 31, 2018

On the Basics — Managing “Creepy” Challenging Clients and Projects

By Ruth E. Thaler-Carter

Into each editor’s life a little rain, in the form of difficult or challenging clients or projects, must fall. Here are a few examples, with some tips for how to respond to them that could make the new year a little easier for all of us!

Classic headaches

A recent social media post included these comments:

“… when someone books a 4k word edit then sends you 100k.”

“Client sent over and paid for 136-page edit, but kept writing and writing and sent over a total of 600 pages! Expected me to edit for price she already paid because I ‘owed’ her …”

Ah, yes — the infamous scope creep. These situations arise on a regular basis among colleagues, and not just editors. I’ve had writing assignments where the editor asks for additional interviews after we’ve agreed on a story length, sometimes even after I’ve finished the piece and turned it in. I’ve had proofreading work that turned into editing — sometimes even close to substantive work, although I prefer not to work that hard and only rarely accept such projects.

The impossible request

“Impossible” requests are another instance of projects that can become headaches if we accept them. Clients who are clueless about what it takes to get their projects done can ask us to meet deadlines that are downright ridiculous, but — again — sometimes it seems as if it’s more important to have work in hand than to maintain sanity about our work lives.

In a related social media conversation, a colleague posted about a client asking to have a 230-page thesis edited in not even two days. And that was before the poster had seen the document to verify whether her definition of “a page” was anywhere close to the client’s version. My guess is that checking the word count would reveal that the client’s 230 pages equaled 400 to 500 of the editor’s.

My response was: “In circumstances like this, I don’t give explanations. Just ‘I’m not available.’ I learned that lesson years ago from having people say things like, ‘Surely you can fit this into your vacation time’ or ‘When do you get back?’ Some will still say ‘When would you be available?’ and I use something like, ‘I don’t do this kind of work and never would commit to such a schedule/deadline.’”

Even if you work in-house rather than freelance, unreasonable deadlines can be an issue, but it’s harder to set boundaries with colleagues and bosses/supervisors than with prospective (or even ongoing) clients.

Offensive content

How to turn down a project that contains content we find offensive is another challenge for freelancers, especially those who really need income right that moment. “Offensive” can mean anything from political to sexual (erotica or porn) to violent to racist to any other type of content that goes against your personal comfort zone.

Rude and unpleasant people

Luckily, I haven’t had to deal with this often, but some clients turn out to be rude and difficult to deal with. Managing such personalities is a challenge at any time, but especially when the behavior doesn’t show up until you’re well into the project and have invested some, much less substantial, time and effort in it.

The big “why”

Some of that rude, unpleasant behavior shows up early in a client/freelancer relationship when a prospect brusquely questions your rates, no matter how you charge (by the word, hour, project, etc.). Challenging our rate structure indicates a probable PITA (pain in the … posterior) client; someone who starts the relationship by essentially insulting the editor’s stated value is likely to be difficult throughout the project.

Protective techniques

How can we defend ourselves against such situations? It’s always hard to say no to new work, especially for those who are desperate for every penny (trust me, I’ve been there). It’s even harder once there’s a serious prospect in place, and yet again when you’ve invested time and effort into at least the beginnings of a project that starts to morph into far more than you expected.

Protecting ourselves against such challenges often can make the difference between an editorial business that makes a profit and feels fulfilling versus one that makes its owner crazy as well as broke. We all may need to develop tough outer skins when it comes to situations like these, and learn when to “just say no.”

  • The first thing that colleagues in the scope creep conversation offered was “CONTRACT!” It can feel awkward to expect new clients to sign a contract, but whether you call it that or a letter of agreement, it’s something that can make a huge difference in how a project turns out. And not just from the financial perspective. Agreeing to do more than you originally expected a project to involve creates all kinds of problems. You’re likely to resent the client for creating extra (even excess) work for no additional payment, which can affect the quality of what you produce. The additional length means spending more time than you may have budgeted, which can interfere with meeting other deadlines or accepting new (and better) projects that come in while you’re wading through all those extra words.

I include language in responses to prospective clients along the lines of “I’ll provide an estimate of the deadline and fee once I see the manuscript and confirm the word count.” The estimate message and contract language include “Deadline and fee based on word count of X. Any changes or additions will result in a revised deadline and fee. If the work appears to require more time than expected, I will alert you before going beyond the agreed-upon time or amount.”

I should have mentioned in that online conversation that I also tell prospective clients that I define a page as 250 words (I went back to add that detail!). That can save a lot of hassle in explaining why the client’s 25 pages are actually my 50 pages or more, and why my fee and deadline are higher than the client might have expected.

  • When someone is rude or otherwise unpleasant in a phone or e-mail conversation, I respond with, “This isn’t an appropriate way to communicate with me. If you can’t be civil, we won’t be able to work together.” Sometimes that kind of response has to be repeated; if that’s the case, I go with the classic “Three strikes and you’re out” approach. I’d rather lose the job and the client than deal with someone who doesn’t respect my time and skills.
  • My response to questions about my rates is that they are based on X years of training and experience, and that the prospective client is welcome to look into working with other writers, editors or proofreaders if cost is their main concern. (I’m often tempted to say something like, “By the way, when you come back to me because the cheaper person you hire doesn’t work out, my rate will double,” but haven’t done so … yet.)
  • When I receive a manuscript that I find offensive or upsetting, I find a polite way to turn it down rather than subject myself to unpleasantness in my work life. I’ve used language like “I don’t handle this kind of material.“ Short, sweet, to the point. If I know someone who is comfortable with working on erotica, I might contact that colleague to ask if I can give their name to the potential client. For other areas, I simply send that “I don’t …“ message and hope never to hear from that author again.

As I was writing this column, I got a notice from the Freelancers Union about a blog post entitled “Five self-care fundamentals for freelancers.” The teaser text was: “By showing yourself how to treat yourself, you are by default providing a blueprint for how others should treat you.” That made me realize that setting out our guidelines for the kinds of work we accept as editors (or any other editorial freelancers), especially in terms of deadlines and fees, is a form of self-care. It isn’t healthy to let clients run our lives and impose crazy-making deadlines, rude behavior, insufficient payment levels, unpleasant material or other problems on us.

For any and all of these situations, the best technique might be to anticipate them and  prepare responses before such clients or projects show up. Having a script in place makes it much easier to respond to or head off problem clients, whether the “creep” is a matter of project scope, icky content or nasty behavior. The Girl Scouts have a point when they say “Be prepared.“

Let us know how you’ve handled situations like these.

Here’s to a healthy, productive new year, free of scope creep and other “creepy” aspects of our professional lives!

Ruth E. Thaler-Carter (www.writerruth.com) is the editor-in-chief of An American Editor and an award-winning provider of editorial and publishing services for publications, independent authors, publishers, and companies worldwide. She also hosts the annual Communication Central “Be a Better Freelancer”® conference for colleagues. She can be contacted at Ruth.Thaler-Carter@AnAmericanEditor.com.

December 26, 2018

On the Basics: Rudolph and Business Savvy

Ruth E. Thaler-Carter

The incessant, inescapable strains of “Rudoph the Red-nosed Reindeer” this past few weeks made me think of contemporary concerns such as bullying and related concerns, but also … business.

Bullying, exclusion and diversity because of the actual language and context, of course: The other reindeer “never let poor Rudolph play in any reindeer games” because he’s different. And our editorial businesses because of how Rudolph is suddenly the star — in demand — when his different-ness is needed.

The Rudolph of song and story is a good sport and happily, even eagerly, saddles up to guide Santa’s sleigh without a murmur. We don’t know how his fellow reindeer treat him after his big night — whether he remains part of the crowd or finds himself back in the corner when he’s no longer needed. Or even whether he gets some extra reindeer chow from Santa for coming through in a pinch. We can hope there’s a happily-ever-after, although my observation of much of human nature and behavior tends to make me skeptical.

What about that business aspect? I see Santa’s request for, and the other reindeers’ acceptance of, Rudolph’s special characteristic when they face a crisis as a version of the clients who only want us when they’re desperate — and even then, don’t actually value us. Many of us accept the equivalent of “Santa came to say, ‘Rudolph with your nose so bright, won’t you guide my sleigh tonight’” — last-minute requests, rush requests, requests over a weekend or holiday, requests for added content; crazy deadlines, offers of low rates, projects that “creep” beyond their original scope — for a variety of reasons: ingrained instinct to be accommodating, pride in our work, need for getting-started projects/clips, desperation for income …

There’s nothing intrinsically wrong with being Rudolph in any of these situations, and agreeing to whatever insanity they impose, but we also have to remember that we’re in business. Even though it can feel good to save the day and rescue the project or client, situations like these create stress, often unnecessarily, and can hold us back from financial success by wasting our time and energy on projects that don’t generate enough income for the hassle they involve. They also keep us from going after or doing projects that might pay better, or at least involve less aggravation.

We have skills that deserve respect. We have experience that deserves respect. We have training that deserves respect. To quote the immortal Aretha, R-E-S-P-E-C-T!

I’m not advocating alienating clients by Grinch-ishly or Scrooge-ishly turning down such requests for editorial work. (Wow, this holiday season offers more metaphors than I realized!) I’m just saying we might want to be more discerning, more discriminating, about how we respond to them.

For one thing, when the client needs you more than you need the client, that’s the time to charge more for your editorial services. Politely, pleasantly — but firmly.

For another, these are also the times to reexamine these client relationships (I hope you don’t have more than one client who treats you like Rudolph, if any). Have you been working for the same rate for more than a year? Have you ever charged a rush fee? Have you charged a late fee when you went beyond expectations but the client didn’t bother to meet yours for timely payment? Have you said no to an unreasonable deadline or a low-paying project? Now is the time to craft some policies along these lines.

The new year is also the ideal moment to think about these situations ahead of time and prepare responses that can become your default answers to such demands (and demands they usually are, as opposed to polite requests), so you aren’t blindsided if they crop up (and they will). For those who don’t appreciate and respect you, and only ask for your help on the editorial equivalent of “one foggy Christmas Eve,” it’s time to set a firm policy of rush fees, sticking to original deadlines or even (gasp) saying no. They might merit a holiday greeting card if they pay well enough to make the hassle they inflict worthwhile, but otherwise, I’d drop them from the list.

For the clients who value your contributions, services and skills year-round, this is the time to send a thank-you gift of some sort to show your appreciation for their business, if you haven’t already done so; it needn’t be big, extravagant or expensive, but it should happen. Even an e-card can have an impact, especially on clients who might be on the fence about continuing to work with you for some reason or whom you haven’t heard from in awhile. Many colleagues have said in various forums that sending a holiday greeting (or a vacation announcement) has led to at least one new assignment each time from a client who hadn’t thought of them until the greeting/announcement arrived.

Let us know how you handle unreasonable requests from clients, old and new, and keep from being treated like Rudolph the Red-nosed Reindeer. And here’s to being treated with respect in the new year — we are professionals; hear us roar!

Ruth E. Thaler-Carter (www.writerruth.com) is the editor-in-chief of An American Editor and an award-winning provider of editorial and publishing services for publications, independent authors, publishers, and companies worldwide. She also hosts the annual Communication Central “Be a Better Freelancer”® conference for colleagues. Ruth can be contacted at Ruth.Thaler-Carter@AnAmericanEditor.com.

November 21, 2018

On the Basics — Lessons from a Major Life Change

Ruth E. Thaler-Carter

As some of you know, I recently decided to make a major life change and relocate from my hometown of Rochester, NY, to St. Louis, MO, where I lived many years ago. The process has been exciting, unpredictable and even a little scary, but well worth all the hassle involved with any move, especially one halfway across country rather than across town. Some aspects have offered insights connected to the idea of editing and being in business as an editor that I thought our subscribers might enjoy.

Own your life

This move was inspired by a combination of factors. I found that I couldn’t handle staying where my husband and I had been together — I kept expecting him to be there in our apartment, or around an aisle at the grocery store, and it was painful. The experience and impact of loss is different for everyone; some people prefer to stay where they were happy with a spouse or partner, but it wasn’t working for me.

Within a few months of losing Wayne-the-Wonderful, I fell and tore up my arm, and couldn’t drive for almost three months. Because I lived in a residential neighborhood with no amenities in walking distance, that meant having to ask friends or pay for transport for everything — groceries, doctors’ appointments, entertainment, meetings. It was beyond frustrating. A walkable neighborhood became a priority.

A change of ownership and management for our apartment building, of which the less said, the better, was the third strike. It was time.

A “field trip” back to St. Louis proved that old friendships and professional connections were still in good shape. Before I even started to look at rental places, I fell over an amazing opportunity to do something I’ve never done before — buy a place to live. All kinds of things seemed to line up as signs that this was meant to be, and here I am, back in the Gateway City, where things are both familiar and new.

Edit your life

The biggest lesson of this process has been that it’s time for any and all of us to edit our lives! That is, most — if not all — of us have too much stuff, whether it’s personal possessions or work-related items; probably both. In trying to pack for this big move, I found myself assessing what to keep, what to donate and what to pitch on a scale unlike any other time I’ve moved.

I probably kept a lot of personal belongings that I could dispense with (and I expect to do further clearing out once I’m more settled in), but those were harder to deal with than the work stuff. In that realm, it was surprisingly easy to decide that I really don’t need two or more paper copies of my published work, and that resulted in emptying out two entire four-drawer file cabinets! I have a portfolio for every year that I’ve been working in publishing or communications, so I have a copy of everything I’ve written, edited or proofread, and one should suffice for both my own desire to have a record of my professional life and any client’s need for back copies of projects.

It also occurred to me that I don’t have to keep 5¼” floppy disks, 3.5” diskettes, Zip disks or Syquest disk versions of work from 10, 20 or more years ago. Clients do occasionally ask for old projects, but rarely anything that old — and if someone asks now, I can recreate a version through photocopying or scanning. I pitched what seemed like a ton of old disks — not without some trepidation, but also with a feeling of relief, of being unchained from so much stuff.

I also cleared a two-drawer file cabinet of handwritten notes from probably a couple hundred interviews for articles that have been published without any requests to clarify or verify information. From now on, I’ll keep notes for no more than a year after a piece is published. Anyone with complaints or questions going back farther than that will have to trust my reputation for accuracy.

I went through several drawers-worth of old files and records, clearing out anything I thought was pointless to keep now. I did keep business records going farther back than required, but as minimally as felt comfortable. Several boxes of paper, off to the shredder (and the boxes made available for packing!).

As I continue unpacking and organizing in my new home, I strongly urge colleagues to pretend you have to move next week or at most next month, and use that scenario to start sorting and editing your belongings to see what you can do without. Clothes you haven’t worn in a year or longer; dry and canned goods, medications, hygiene products, etc., that are past their expiration dates or not being used — trash the expired ones and donate the ones that someone else could benefit from; anything in a storage closet, basement, attic or junk room; and old work files that no one is ever going to ask you about again or equipment that you aren’t ever going to use. (I’m not even sure why I keep all those old portfolios, much less albums of personal photos going back even farther; it’s not as if I’m famous enough for anyone to need them to write my definitive biography!)

Be prepared

Any move can mean disruption of some, if not all, business systems. A new location, even in town, can mean new phone numbers (not an issue if you rely solely on a cell- or smartphone, of course), Internet access, bank accounts, mailing information and related aspects of both daily and business life. If you can take a break from work to focus on the move, so much the better, but most of us don’t have that luxury.

As I’ve said in other contexts, having an e-mail address based on a domain name makes it easy to relocate without losing touch with clients and colleagues, because any change in your service provider is invisible to your contacts. It doesn’t matter what company I use for Ruth@writerruth.com; I never have to tell anyone a new e-ddress because it doesn’t change, even if my actual provider does. (The same is probably true for national servers like Gmail, Yahoo, etc., but those don’t relay your brand and business identity in the same way as a domain-based e-ddress.)

Then again, actual Internet access can still be problematic. As I write this, my ATT service is having serious personality issues, and the technician is finding it challenging to resolve them. That’s a function of being in an older building, and a unit whose previous owner apparently did not use the Internet. I’ve had to warn a couple of regular clients that my access to e-mail might be spotty for a few days, and to call me (yikes — actually talking clients on the phone!) for anything urgent.

Before the move, I made a point of looking for, and luckily found, alternatives to my home system. There’s a public library about three blocks from my new place, as well as a wealth of nearby coffee shops and other neighborhood joints with WiFi service. My goal of being in a walkable neighborhood is proving to be a definite plus.

Most of the other aspects of the move have been easy to manage — opening a new bank account and redirecting direct deposits or debits, updating website contact information, forwarding mail, etc. It helped to have a financial cushion for the myriad unexpected aspects of both the move and the change from renting to owning; it seems as if something new, and potentially costly, pops up every other day. (Ah, yes — the joys of homeownership! Everything you’ve heard is true.)

It also helped to be reasonably up to date, and even ahead of deadline, on current projects so changes in scheduling everything from the movers’ arrival date to delivery of remaining furnishings (my big pieces will have to come into the apartment by crane through a window, because the elevator and stairwell are too small to accommodate them!) to wonky Internet access don’t turn into major problems. I highly recommend working ahead of deadlines at any time, but especially before and the first few weeks after a move.

The benefits of editing your life

An “edited” life is likely to be a better-organized, more-manageable, less-stressful life. I’m not advocating dispensing with any and all elements that make your surroundings fun and personalized (yes, all the purple bears came with me to St. Louis); just assessing what you don’t need, don’t use and don’t want to deal with if you have to move — or someone has to manage a move for you.

Moving to a new place can be exciting, and doing so with as little excess baggage as possible is liberating. Like editing a thorny document, editing my belongings is a cathartic and freeing experience. Every emptied drawer, every donated item, every bag of trash — it was as if I was getting lighter and lighter. It felt great!

The process continues — I continue to find more things that I can do without and I’m not sure why I kept. We do reach a point, at least in editing a life for a move, where it’s easier to just bring or keep everything and worry about it later. The problem becomes, of course, that it’s also easier to keep all that stuff (assuming you have space for it) than to continue sorting and culling; editing out what we don’t use or need.

There may not be an exact parallel to editing a document, but there certainly is one to editing your business life. And every unsorted box, pile or file drawer is something to do in-between projects, during a snowstorm or at any other point of life when time hangs idle.

I’m sure that other lessons or advice will occur to me in the coming weeks, but for now, I’m going to take advantage of being offline for a while (I hope a short while) to unpack another box or two. Wish me luck!

What lessons have colleagues learned from needing or wanting to make a big life change like a move?

October 15, 2018

Indexes — Part 5: Names in Indexes

Ælfwine Mischler

A potential client recently asked me what an index is. Does it contain every name and event in a book? How is it different from a concordance?

A concordance maps every occurrence of words in a work or corpus, usually with the surrounding words to provide some context. A concordance might categorize the words by parts of speech (noun, verb, adjective, adverb) or by form (run, running, runny). There are, for example, concordances for the Bible, Shakespeare, Old English literature (which has a limited corpus), and the Qur’an (in Arabic). For most books, though, a concordance is not very useful.

Imagine a book about aardvarks — do you really want to know where every occurrence of the word aardvark is? Wouldn’t you rather want to know where to find information about the diet, habitats, mating habits, diseases, and natural enemies of aardvarks? That is what a well-written index provides. Indexers create entries for the topics discussed in a book and — if they do the job right — break long topics into subentries so readers can easily find what they want. Nobody wants to check all the pages in a long string of page numbers (or other locators) to find particular information.

What about names of people — should every instance of every name appear in an index?

Not usually. A computer-generated index might pick out all the words beginning with a capital letter and index them without differentiating between those that are passing mentions and those attached to substantial information. If a page says that Fay Canoes went with Bob Zurunkel, and that Fay did X, Y, and Z, and Fay said “yadda yadda” and “blah blah blah,” Fay is going to be indexed for that page, but not Bob. He is just a passing mention there. If Fay appears many times in the book, a human-produced index will usually have subentries for Fay, but a computer-generated index will not.

Often, a trade book or one that has limited space for the index will have longer strings of locators — and, thus, fewer subentries — and fewer details in the index.

As I said, usually not every occurrence of every name will appear in the index. There are exceptions, of course, and indexers should anticipate the needs of the reader. For example, in local histories, even passing mentions of every person or place (building, street, town, etc.) should be indexed because they might serve as clues for later researchers. In a handbook of literature, every author’s name might be indexed even if they are only mentioned in passing, but book titles might be indexed only if there is substantial discussion of them. What constitutes “substantial discussion” is sometimes a subjective decision.

Authors used as sources may or may not be indexed, and practice varies from one field to another. In the social sciences, it is common to have a separate name/author index that includes all sources, even if they are named only in parentheses, without subentries. The indexer has to refer to the bibliography to get the first name or initial(s) of authors, so bibliography pages should be counted in the page or word count used for pricing the index.

In other works, sources might be indexed only if there is substantial discussion of their material, or only if the source name appears in the text as opposed to only in a footnote or endnote. Authors and editors should make their expectations clear to the indexer before indexing begins.

Human indexers can decide which names to include in an index. They can also index people with nicknames properly (e.g., recognize that Frank and Buddy are the same person), people whose names have changed over time, and people who are referred to by a title or family relationship. A computer program will not index such people correctly, if at all.

So what goes into an index? That depends on the nature of the book, needs of the reader, practice in a given field, and space available for the index. If you have particular needs or questions, discuss them with your indexer before work begins. If you are the indexer, be sure to have this conversation before you begin the work.

Ælfwine Mischler is an American copyeditor and indexer in Cairo, Egypt, who has been the head copyeditor at a large Islamic website and a senior editor for an EFL textbook publisher. She often edits and indexes books on Islamic studies, Middle East studies, and Egyptology.

September 17, 2018

Book Indexes — Part 4: The Metatopic

Ælfwine Mischler

A few years ago, I was asked to index a book about a medieval ruler and the mosque and city he built. The book was primarily an architectural history, but it included substantial information about the city and about the ruler’s childhood in central Asia and its influence on the mosque’s architecture.

But I was told that the names of both the ruler and the mosque, and the name of the city, were not to appear in the index.

I interpreted this to mean that those names were not to be main entries. There were entries on the other cities in the country discussed, so I put the forbidden city as a subentry under “cities,” and I made entries for “education of X” and “rise to power of X” even though I knew that they ought to be subentries under the name of the not-to-be-named ruler.

Being very much a newbie at the time, I asked for a volunteer to peer review my index. My reviewer rightly asked why I had not put main entries for the ruler and the city. When I told her that that was what the editor and author had requested, she suggested that I make a second version of the index with those items properly indexed and give the editor the choice. I did that, but the editor replied that they had decided on the first option. I later saw that in the published version they had also removed the education and rise-to-power entries, as well as the cities main entry so that the “forbidden city” was nowhere to be found in the index, although the other two cities retained their main entries.

Why? I have never understood why the client did not want those items in the index when they were so obviously part of what the book was about.

Long-time indexers say that they were taught decades ago not to index the main topic of the book — what indexers now call the metatopic. Now, though, whenever we peer-review an index, the metatopic is the first thing we look for.

It has been found that when readers use an index, they usually look first for the metatopic that is apparent from the book title or subtitle. If the book is about aardvarks and readers do not find “aardvarks” in the index, they do not conclude that the index is bad; they conclude the book is bad, with nothing about aardvarks.

Obviously, you cannot put everything as subentries under the metatopic, or you would be indexing the whole book. A joke among indexers is of a graduate student who was asked to index his professor’s book. When it came to the metatopic, he started to add page numbers — 1, 2–3, 4, 5–7 — and then threw up his arms with “It’s on every page!”

But under the metatopic(s) — there can be more than one — an indexer can put subentries that cannot stand alone as main entries, such as a definition or other items that readers are unlikely to look for in the index, and then add See also cross-references to guide the reader to the entries for the main discussion. Every main entry in the book should relate to the metatopic(s) in some way.

Here are some of the subentries I put under the metatopic “Egyptology” and the See also cross-references in the index of a three-volume history of Egyptology. (This was a run-in index, which is reflected in the wording, but I am displaying it here as an indented index.)

Handling the metatopic(s) is not always easy, and indexers have different ways to approach the task. The metatopic(s) may be easy to identify from the title or subtitle, or by reading the introduction and conclusion — which indexers read before beginning the index. On the other hand, in a complex scholarly book, the metatopic may not be readily apparent. An indexer may formulate the metatopic as a sentence or short paragraph before deciding on a concise phrasing suitable for an index entry.

As a reader, do you look for the metatopic when you open an index for the first time? Are you disappointed if you do not find it? Have you noticed a difference in indexing styles between older and newer books?

Ælfwine Mischler is an American copyeditor and indexer in Cairo, Egypt, who has been the head copyeditor at a large Islamic website and a senior editor for an EFL textbook publisher. She often edits and indexes books on Islamic studies, Middle East studies, and Egyptology.

August 31, 2018

The Value (or Not) of Beta Readers

Carolyn Haley

Many novelists enlist the aid of beta readers after completing the first draft of a book. A beta reader, according to Wikipedia, is:

  • a test reader of an unreleased work of literature or other writing (similar to beta testing in software), giving feedback with the angle of an average reader to the author about remaining issues . . . . so that an uncolored opinion of an average reader can be obtained. Usually, a beta reader will be unpaid. The feedback is used by the writer to iron out remaining overall issues with plot, pacing and consistency. The beta read also serves as a target audience test to see whether the book has the intended emotional impact and feel.

Beta readers usually precede professional editors in a novel’s path to publication; sometimes they replace professional editors for self-publishing authors on low budgets. A few professional editors offer beta reading as one of their services. I don’t, preferring to offer manuscript evaluations or developmental edits for work in its early stages.

Beta reading, in my opinion, is more subjective and freestyle than professional editing should be. I engage in it only with my writers’ group, whose members return the favor. Through long-term, piecemeal, opinionated back-and-forthing, we help each other convert our messy first drafts into manuscripts coherent enough to be professionally edited.

While beta reading can be immensely helpful to authors, it can also throw them off course or even change their progress to regress. The old adage “Too many cooks spoil the broth” might come into play. The following two cases illustrate the possible effects of multiple contradictory responses to a person’s first novel.

Case #1: Counterproductive Overload

One of my clients, whom I’ll call Henry, has been working on his book for several years. It is the first volume of a science fiction adventure series aimed at young adults, set in an alternate world with lots of action wrapped around a social injustice theme.

Henry hired me for copyediting and paid his deposit. In the weeks between scheduling the job and its start date, however, he had an unknown number of adult friends beta-read the manuscript. Their feedback knocked him from self-assurance to quivering uncertainty. He decided to postpone sending the manuscript to me so he could recast sections in response to the beta reader commentary.

Good idea, in theory. Copyediting is supposed to come at the end of a book’s development, giving it the final polish needed before sending it out the door. Henry was discovering that his story needed more development than he’d thought. His initial two-month postponement stretched into two years.

Eventually Henry finished the book to his satisfaction and delivered the manuscript. Since he didn’t want to change our original scope of work, I copyedited the novel. I thought he was still a long way from his goal of being traditionally published, but you never know, so I gave him my best effort and wished him the best of luck.

Two years later, he came back for a second copyedit of the same novel. Not only had my editing inspired him to make significant revisions, but also, while I had been editing, he’d been having another crop of people beta read the book.

Because of that response overload, Henry spent months revising in different directions. The conflicting information caused him to lose sight of his original vision and eroded his confidence. He started to wonder why he had bothered trying to write the book in the first place, and despaired of ever succeeding.

Eventually he bounced back, reaching a point of satisfaction and deciding to self-publish. That’s when he hired me for the second copyedit. But history repeated itself: During the weeks of waiting between hiring me and the job start date, he took in yet more beta reader feedback, which thrust him back into indecision. This time, he postponed copyediting for six months. (And this time, I inserted a cutoff clause into his contract, so if he bailed out again, he would forfeit his deposit.)

Luckily, I was able to fill the holes in my calendar caused by both of his postponements. It distresses me, though, to see an author get undermined and derailed by an invisible crowd of others whose opinions outweigh my professional observations, explanations, and encouragement.

This author is willing to pay twice for a service he doesn’t seem to believe has greater value than unqualified people’s feelings. He’s also willing to possibly lose a substantial amount of money if he can’t set priorities and boundaries, and hold tight to his own vision, before the time limit on his deposit runs out.

I question whether he will ever be able to own his work and find the courage to expose it to the world through publication, never mind acquire the storycraft skills to convey it. As well, the money he has already laid out would have covered a professional developmental edit. Had we done that in the first place, perhaps by now his book would be several levels farther along and he’d still be excited by its prospects. Even if I’m not the ideal editor for him, he would be making progress rather than riding a merry-go-round, trying to satisfy all readers in all things.

Maybe his time on the merry-go-round will ultimately result in a finished novel. Sometimes that happens, as it did with a member of my writers’ group.

Case #2: Productive Overload

This author, whom I’ll call Henrietta, has also spent many years on crafting her first novel. Unlike Henry, her book is a stand-alone story, set on contemporary Earth. Instead of action and adventure, it presents a deep character study written in a literary style.

Henrietta is trained in the commercial graphic arts, which gives her a seemingly infinite capacity to reformulate a concept. Like Henry, she’s new to creating personal art through words and is insecure about its validity. Also like Henry, she can’t resist the temptation to gather opinions. Thus, she’s had beta reader after beta reader, and goes through much psychological hand-wringing in trying to decide whose opinion matters, seeking to accommodate all of them in her work.

My opinion holds extra weight for her because I’m a professional editor. I provide my services gratis in this case, because in this writers’ group, we all volunteer skills in mutual support. Our personal creative works exist on spec — no guarantee any of us will publish, or earn a dime if we do — versus professional services provided under contract, where performance and delivery are part of an economic exchange. In the writers’ group, we are friends exchanging favors.

Regardless of my professional status, Henrietta routinely ignores my opinion because it disagrees with her vision. In this regard, she differs from Henry, who struggles to hold his vision at all. Her professional training enables her to weigh and measure and ultimately assimilate diverse opinions, while my professional training lets me leave her free to do it (copyeditor’s mantra: “It’s not my book, not my book . . .”). I serve instead as sounding board and devil’s advocate, with my real contribution being copyediting and proofreading.

Henrietta’s willingness to consider options kept making her book stronger — until the day came when she had incorporated too many opinions, and both the story and her writing voice began to unravel. That not only added months to her writing time, but also burned her out on the project. I invested a lot of time in pushing her to embrace her work and believe in herself.

After many more revisions, some of which brought sections of the book back to where they’d started, her manuscript was ready for submission to agents and, in my opinion, worthy of being published by a Big Five house. (I also believe that if she wants to skip the agent and submit directly to smaller publishers, she could sell the book in five minutes. If she chooses to self-publish [an option she is rejecting because she understands the huge and long-term marketing work involved], she could probably make some serious money.) But she knows what she wants and is staying her course.

Problem is, she can’t stop collecting beta reader opinions. Even as I was mechanically editing the “final” version, she continued to run every little late idea past multiple people. It took coercion to get her to send out her first query letter, after which she immediately started second-guessing how an agent would react to dialogue and scene details, and sneaking her fingers back to the keyboard. I’m hoping her future agent and house editor can manage this tendency, so the book can make it to publication.

Positive Outcomes

Most of my clients claim to use beta readers, without providing details. Occasionally they also refer to a writing class or a previous editor. A recent author mentioned using all three resources. He, like Henry, had signed up with me and paid his deposit, then suddenly postponed for two years. But when he came back, both his book and his confidence were strong. Like Henry, he’s launching a science fiction adventure series. Unlike Henry, I expect him to be a self-publishing success.

Another self-publishing client revealed that his novel, volume two of a historical fantasy, had been through developmental editing with a high-end professional I recognized. The investment showed, in that the manuscript I received for copyediting needed nothing more than token spit-and-polish.

I do not know if this client ever used beta readers. Possibly not, because unlike many authors, he has the wherewithal to spring for pros at each stage. He went through the same developmental-editor-to-copyeditor sequence when self-publishing his first volume, which came out beautifully and has been well received. I expect volume two will build his audience.

Yet another client seems to have the complete writing skill set hardwired into him. He cranks out one or two novels a year without help, and all of them are exciting, well-crafted stories ready for copyediting. He’s another self-publisher, and his sales are growing.

In general, whichever publishing path my clients choose, the newer they are to writing and publishing, the more beta readers they’re inclined to use. I believe there has to be a limit, though. As Henry and Henrietta show (and I can confirm from my own creative-writing experience), beta readers can be helpful or harmful. It’s important to restrict their numbers, and select readers who can couch their personal opinions in writerly terms. Otherwise, the author is just getting consumer reviews too soon.

Reviewing only should occur after publication, just as copyediting should only be done on a manuscript ready for submission or production. It’s tough enough for an author to weather a storm of diverse opinions once the book is finished; being hammered by that storm while still writing can impair an author’s creativity and zeal — right when those attributes are most needed to give a book its voice and vision.

Voice and vision are what make a novel unique, and, ultimately, draw the audience that defines an author’s career. Beta readers, like editors, may not be the book’s target audience no matter what their relationship to the author. They can inhibit or confuse authors by pushing them to satisfy the readers’/editors’ personal tastes. Beta readers and editors alike need to remember whose book it is, and work within the author’s frame of reference. Their collective goal should be helping authors achieve their individual goals.

Carolyn Haley, an award-winning novelist, lives and breathes novels. Although specializing in fiction, she edits across the publishing spectrum — fiction and nonfiction, corporate and indie — and is the author of two novels and a nonfiction book. She has been editing professionally since 1977, and has had her own editorial services company, DocuMania, since 2005. She can be reached at dcma@vermontel.com or through her websites, DocuMania and New Ways to See the World. Carolyn also blogs at Adventures in Zone 3 and reviews at New York Journal of Books, and has presented on editing fiction at the Communication Central conference.

August 24, 2018

Helping Clients with Version Control

Ælfwine Mischler

I am interrupting my series on indexing (Part 1, Part 2, Part 3) because a distressed client last week left me thinking about how to help authors with version control.

It is hot in Cairo. Daytime temperatures have been 100° F (38° C) for weeks and many of us, myself included, do not have A/C. It makes some of us fuzzy-brained and sometimes our computers overheat. That is what happened to a client (I will call her AB) when she called me repeatedly to help her with a file.

I Wanna Hold Your Hand

AB, an active woman in her mid-seventies with a PhD, was having problems for several reasons. First, she could not maintain version control. Second, she told me that as she is getting older, she is still good in her work field but gets more confused by technology. Third, her aging computer was acting up, probably as a result of overheating. (The next day, she wrote to say that it performed better after she turned it off for several hours.)

As a result of this confluence of problems, I spent two unpaid hours “hand holding” over the phone when I really wanted to work on another client’s book. AB had “lost” the file I edited and returned four months ago. I told her to find my email, redownload the file, and then save it as ED 2. She had problems doing that. I sent her a copy of the file with SECOND EDIT as a prefix to the name, but she had problems downloading it, finding the Downloads folder, and then finding the folder she wanted to put it in — because she had several folders with similar names.

I was starting to get impatient and I wanted to tell her that I was going to charge her for my time on the phone, but we had never agreed to such a thing. Did I have the right, then, to ask for it? Would I have actually been able to collect it? I could hear in her voice that she was getting more and more frustrated. She really needed someone to walk her through what should have been simple procedures. I found it difficult to believe that she really did not know how to do basic things like downloading a file and putting it into another folder. From what she was saying on the phone, it seemed that she was opening the file and copying the text of it rather than copying the file itself from its folder. Did she really not know how to do these things, or was the combination of age, heat, and computer problems overwhelming her?

I have had clients who did not understand some things, such as using Track Changes, but I can send them instructions or send them two versions of an edited file, one with tracking visible and the other with all changes accepted. This was the first time I had to attempt to walk someone through basics. Should I have done anything differently? What would you have done? I welcome your answers in the comment box.

A File by Any Other Name

AB’s biggest problem was version control. This was not the first time she had called me while looking through multiple folders or files with similar names. She had been working on translating a book for many years, and in the end, she sent me the manuscript for copyediting in two parts. Now she had multiple versions of each part and several different folders, and she could not figure out where she had put the one I had edited or which file it was.

When I edit for clients, this is my work pattern:

  • I open the original and use Save As to make a copy with “ED 1” prefixed to the filename.
  • I don’t make any changes in the original (though I might look at it) while I edit version ED 1.
  • When I return ED 1 to the client for review, I tell the client to use Save As to put “ED 2” as the prefix to the name, to work only in the ED 2 file, and to return it to me for checking.
  • I open ED 2 and use Save As to make a copy with “ED 3” added to the name instead of “ED 2.”

Another recent client (“CD”) keeps adding new material to his book — but he follows my early instructions to save the file with a higher version number. He knows that files to me should have an even-numbered version number, and I return an odd-numbered version to him. CD recently sent me ED 10, but before I could get to it, he wanted to add still more lines. I instructed him to call the newest one ED 10.2 so that we could maintain the pattern of even numbers from him and odd from me. We have not had a problem with version control with this work pattern.

AB, on the other hand, has multiple versions that she cannot distinguish from one another. When you have several files with names such as these, how do you know which is the latest?

ABnancybooktranslation_aardvarks

nancybooktranslation_aardvarks

nancy-book-translation_aardvarks_newer

nancy-aardvarksbook_most recent

Is Your Computer Drafty?

If you tend to retain older drafts of your work, you need to systemize your naming of different versions. Keep the basic filename the same — not with different names as AB did — and add a number and date to each version. (I once joked with a managing editor that she had kept the same spelling mistake in the filename of volume three of a book I was about to index, having indexed volumes one and two with the same misspelled file. She replied that the spelling mistake was the designer’s, but she retained the same filename rather than mess up the designer’s system.) You can, of course, put the version number at the end of the filename, but I find it easier if the number is at the beginning.

Once you have more than two or three drafts, ask yourself if you really need to keep the earlier versions. If you cannot bear to delete them just yet, put them into a folder marked “early drafts” or “older stuff” so you do not confuse them with more-recent versions. You can also use an option described below to hide files so you do not accidentally work in the wrong ones.

Get a Better View

I did not think to tell AB this on the day I was helping her stave off a total meltdown — with her computer problems and distress, she probably could not have absorbed it anyway — but did you know that you can change the view of the files so you can see information about them, including when they were created and/or last modified?

If you open a folder and click on the View tab, you will find options for showing the contents of the folder. Many of the people I have worked with like to use medium or large icons, which display across the screen in rows. The icon view is easier if you like to drag files into subfolders because your “target” is bigger. In this example, I have also turned on the Navigation pane on the left side, which allows you to scroll to quickly find other folders.

My own preference is usually for List — I have shown it here without the Navigation pane.

If version control is a problem for you, try the Details view, and play with the Sort by options until you find the one that is best for you.

It seems that Date Modified, Type, and Size are the default details, because these are the ones that have always appeared when I chose Details view without making any changes. I will talk about some of the options below. You can resize the columns by positioning the cursor on the barely visible line between the column names and dragging. You can also choose Size All Columns to Fit to show the most information.

If you go to the top of the folder under Current view, you will find many more options.

If you click on the triangle under Sort by, you can choose to sort your files by something other than name. Date created or Date last modified would be good choices for version control.

The Add columns menu lets you choose which details to show. Use this along with the Sort by options.

Another useful option is Show/Hide. You can select one or more items, then click on Hide selected items. The files will still be in the folder but will be invisible. This is useful for version control so you do not accidentally open and modify the wrong files. If you want to see hidden items, you can check the box next to Hidden items. Their icons will appear faded in the folder. If you no longer want to hide them, select them and click on Hide selected items, which is a toggle switch, to “unhide” them.

A Word to the Whys

If you have problems with your filenames as AB does, I hope you will now understand why it is important to maintain version control. Keep the basic filename the same and add date or version number to the filename of each new version. Delete older versions that you no longer need. If you really cannot bear to part with them, or if they contain ideas for later works, put them into another folder with a clear name or hide them from view. Play with the folder view options I have described here (and the ones I have not, such as panes) to find the options that work best for your working style.

And stay cool.

Ælfwine Mischler is an American copyeditor and indexer in Cairo, Egypt, who has been the head copyeditor at a large Islamic website and a senior editor for an EFL textbook publisher. She often edits and indexes books on Islamic studies, Middle East studies, and Egyptology.

August 13, 2018

On the Basics — All the Backups

Ruth E. Thaler-Carter 

A recent Facebook group post from someone whose computer conked out when she was on deadline for a project reminded me of the importance of different kinds of backup. We’ve talked about backing up files, but that’s different from backing up equipment — perhaps because equipment can be so expensive, while backup systems can be free, or at least less expensive than buying an additional computer.

Because our ability to meet deadlines and keep our commitments to clients is essential to a freelancer’s business survival, it’s worth assessing what kinds of backups we need to make that happen. These suggestions might seem obvious, but should be useful reminders of practical basics for a freelance business.

The Ephemeral

First, the easy — and inexpensive — stuff. To make sure files and documents don’t disappear mid-project, open an online backup account on Dropbox, Box.com, Google Drive, or something similar so you can stash items as you go along and once you’ve finished them.

If you believe in “belts and braces” (both a belt and suspenders to hold up a pair of pants, even if just one or the other would do the job) as I do, back up to Time Machine as well as an external hard drive, disks, or any other physical backup system that you find easy to use. Backups to your backups are essential, because you never know what will continue to work and which providers will stay in business.

Make sure your essential software programs are live and licensed on every computer you have, and that you have the original disks or downloads so you can reinstall them as needed. That way, if the software goes wonky on one machine, it should still work on another, or you should be able to reinstall it on a new one (or maybe even on a friend’s loaner, temporarily). Keep in mind that many, if not most, programs can be licensed for more than one computer. Know about those options before you need them.

Oh, and save-save-save! Remember to save as you work, the more often, (usually) the better. With lengthy and complex documents, consider doing a Save As with a different filename before Word gets cranky. You’ll have several versions of the document, but that’s better than losing even a few minutes’, much less several hours’, worth of work. The client only has to see the final version, and you can ditch the interim versions once you’ve turned it in.

The Physical

The reality is that computers are not infallible. Even the most-respected brands can develop problems, and my experience — as well as what I’ve observed among colleagues — is that they will break down when we have the fewest resources in terms of money, time, contacts, and material to deal with a crisis. In budgeting to launch or maintain a freelance business, the ideal is to save, set aside, or maintain enough funds and credit so you can have at least two computers with the same software on them, just in case one of them goes south or you can’t use one of them. If you have more than one computer, you can send current files to yourself so they’re accessible on both or all machines, and you can work on them no matter which machine is handy or which one goes rogue and stops working.

I have an iMac desktop computer and a MacBook Air laptop, with the same software programs on each, so I can switch between them as needed. I also have an iPad that my brothers gave me a few years ago that I can use for e-mail and some rudimentary other programs in a pinch. I even have an old MacBook Pro that doesn’t hold a charge on its own but still works when plugged in, just in case all of the other three give up the ghost at the same time. Not that I’m a pessimist, but you never know.

I’ve usually maintained two current computers because of needing to work in different locations, either within my apartment or on the road versus at home, but the old iMac conked out recently, making the laptop even more essential to keeping my work going than usual. I was lucky enough to have funds in hand to replace it right away, but if I couldn’t have done so, I could still get my work done and meet those deadlines.

The Collegial

There’s yet one other option to develop and maintain: offsite ways to work through colleagues. In case your electricity goes out, for instance, or something other event makes it difficult or impossible to work at home for a while, have alternatives already in place.

That can mean knowing where the nearest public library is with computers you can use, a cyber café, co-working spaces, etc. It also can mean having friends who might lend you a computer or let you come over and camp out at their place to get the urgent work done.

It also can be a lifesaver to belong to a local computer users’ group. Once you’re active in one, you can usually count on other members to help with troubleshooting, equipment loans, repairs at less than what retail vendors might charge, and similar hand-holding in a crisis.

If you’ve had a software or equipment crash in mid-project, how did you handle it?

Ruth E. Thaler-Carter (www.writerruth.com) is the editor-in-chief of An American Editor and an award-winning provider of editorial and publishing services for publications, independent authors, publishers, and companies worldwide. She also hosts the annual Communication Central “Be a Better Freelancer”® conference for colleagues. She can be contacted at Ruth.Thaler-Carter@AnAmericanEditor.com or Ruth@writerruth.com.

July 11, 2018

On the Basics — A Fresh Look at Coping with Emergencies

Filed under: Business of Editing,Contributor Article,On the Basics — Rich Adin @ 10:51 am

Ruth E. Thaler-Carter

When I urge colleagues to get and keep health insurance because even someone young, fit, and healthy can get hit by a bus, I’m usually half-joking. That was before, as some of you know, I recently had a bad fall, dislocating my elbow and tearing ligaments in my arm. This was the first time that an injury or other crisis meant not being physically able to do some activities that are key to my freelance business. I’ve kept working through the death of my dad, several years of caring for my mom and husband, and their deaths — all emotionally devastating, even if not unexpected, but not physically disabling. I even kept my work going when I broke my leg a few years ago.

This was different. I was only at the hospital for about six hours, but hors de combat on some level— unable to use one hand and arm — for more than a month.

It was surprisingly easy to edit and proofread one-handed in Word and Acrobat, and compose short e-mail messages and online posts (although making sure they’re typo-free adds time to each one), but not to write, even though I’m left-handed and the injury was to my right arm and even after graduating from a clunky cast to a splint to an articulated brace. I had a couple of writing deadlines to meet, though, so I had to get creative. Luckily, I already had notes for the most-urgent pieces; even moreso, a couple of local friends who let me dictate the stories.

In the wake of this experience, I have a few new — and renewed — tips for colleagues.

Take care of your overall health. The better you feel and the fitter, healthier, or stronger you are, the better — and probably faster — you can cope with a temporary physical crisis or disability. Even a permanent condition can be easier to manage if your general health is good.

Control your weight. Being overweight adds to the complexity of recovering from getting hurt or sick — needing more time to heal from an injury or recover from an illness, affecting your reaction to anesthetic and the types of support you might need, and adding to not only physical discomfort but emotional reactions to needing help with hygiene, dressing and undressing, and more. A hospital, rehab center, home-care provider, or physical/occupational visit can be awkward or embarrassing if you feel at all self-conscious about how you look.

Have health insurance. This should be obvious, but isn’t always easy to do, given the expense involved, but events like this are testimony to the unpredictability of life and importance of coverage. Having insurance meant I didn’t have to panic about ambulance, hospital, doctor, or physical and occupational therapy expenses — a huge relief.

Look into disability insurance. Not all injuries mean not being able to meet current deadlines or accept new projects, but many do. Being sick or injured enough not to be able to work, whether at all or at your usual speed and effectiveness, can ruin your freelance business and wreak havoc on your personal life. Disability insurance can be pricey and isn’t always available, but do your best to obtain it if possible.

Stay ahead of deadlines. Whenever possible, get work done early. Having less deadline pressure on your shoulders can make a big difference in coping with an accident, illness, or family crisis by letting you focus on healing.

On the other hand, keep up with as much of your work as possible while recovering, because having a deadline to meet can be a motivator for following doctor’s orders and doing physical therapy. Work can also be a good distraction from pain or sorrow.

Have some kind of cloud storage in place already — Dropbox, Box, Google Drive, etc. — in case you have to work on a computer other than your usual one. Having files backed up in the cloud and accessible from my laptop meant I could manage some website projects that I usually do on my desktop computer. I could even have worked from a hospital or rehab center bed if necessary.

Be honest but discreet with clients. What and when to tell clients about a crisis is always tricky. Once you establish what you can and can’t do, let clients know if any limits will affect how much or what kinds of work you can do while recovering — if it will affect meeting deadlines. Not everyone has to know about a personal or physical challenge. For those you must tell, focus on how you will get the work done. In case you’ll need help from a colleague, ask whether subcontracting will be acceptable.

Oh, and make sure someone knows how to reach your clients in case you can’t contact them for a while.

Practice for a crisis. As editorial professionals, we need maximum use of our arms and hands, and we don’t realize how much we use both until one is non-functional. Injuries to other limbs can be unpleasant (at best), but might not affect the ability to write, edit, proofread, index, etc. It can’t hurt to occasionally try using your non-dominant hand to type, take notes, and manage personal hygiene, from dressing to brushing teeth to washing up.

Build and nurture your network. This experience reminded me of a colleague who needed someone to accompany her for a same-day surgical procedure a few years ago, and had no one to help. Her own daughter couldn’t (or wouldn’t) go with her. Don’t be that person!

We all should be networking on a regular basis to build our editorial businesses and profiles, but also as part of being prepared for emergencies. Look for ways to help if a colleague or friend experiences a crisis or just needs advice. Networking is a two-way process. If you give as well as take, you’ll be in a better position to ask for help (from family, friends, and neighbors as well as colleagues) when you need it.

Invest in backup equipment. When I broke my leg, the cast made it easier to work on my laptop than at my desk. The same was true this time. Having the laptop meant I could work.

I’m investing in dictation software in case I ever need help with writing projects again.

Even furnishings can play a role — I slept in a recliner for several weeks and used one throughout the day to work while recuperating. If we hadn’t gotten those several years ago, I’d have had to buy at least one.

Keep that savings cushion healthy. Being injured or ill can mean not just having to pay for related expenses but filling an income gap if you can’t work while recovering. You might need funds for anything not covered by your health insurance, such as home care, errands, supplies and equipment, and other aspects of coping and recovering. The cost for anyone who charged to run errands wasn’t covered by my insurance, for example.

Being able to pay for rides to appointments or deliveries of groceries also can reduce any feelings of guilt about imposing on family and friends.

Don’t be too proud to ask. I find it hard to ask for help, but I had to — I didn’t want to leave my home for a rehab facility. Colleagues with partners, children, and pets probably would feel even more strongly about recovering at home.

I would have been lost without the generosity of family, friends, and colleagues over the weeks of being unable to drive and do various daily activities. This was all especially meaningful now that I live alone.

Now I’m thinking about ways to repay the generosity of everyone who picked up groceries; chauffeured me to meetings and appointments; straightened up my apartment; helped me get dressed; took dictation or subcontracted on a layout or website project; and simply called, e-mailed, or dropped by (with or without food) to see how I was doing. The local candy shop might benefit!

July 2, 2018

PerfectIt Now Offers Long-awaited Mac Version — 10 Questions Editors are Asking about PerfectIt Cloud

Daniel Heuman

This one actually goes to 11!

1. What is the fuss about?

Up until now, PerfectIt has only been available for PC users. With PerfectIt Cloud, Mac and iPad users can finally run it. That matters because PerfectIt speeds up mundane and distracting copyediting work so you can focus on substantive editing. It finds consistency errors and other difficult-to-locate errors that even the most eagle-eyed editor can sometimes miss. When time is limited (and it is always limited if editing is your business), PerfectIt gives you the assurance that you’re delivering the best text you possibly can.

2. Why would I spend money on PerfectIt when I can find every mistake that it can on my own?

Because PerfectIt will save you time and back up your skills. It’s true that every single mistake that PerfectIt finds can be found manually. You can make sure that every use of hyphenation, capitalization and italics is consistent. You can make sure every abbreviation is defined and that the definition appears on first use. You can check every list to make sure it is punctuated and capitalized consistently. You can make sure every table, box and figure is labeled in the right order. You can check that every heading is capitalized according to the same rules as every other heading at that level, or you can get software to find those mistakes faster so you can do the work that no software can do: improve the words used and the meaning communicated. That software is PerfectIt.

3. How much time does PerfectIt really save?

The time saving depends on how you edit. Editors who read through a text multiple times will find that they don’t need to read through as many times. That time saving is massive. Other editors find that they spend the same amount of time as they used to, but they deliver a better document.

4. Does PerfectIt work with fiction or nonfiction projects?

PerfectIt can be used on works of both fiction and nonfiction. It’s used on reports, proposals, articles, books, novels, briefs, memos, agreements, and more.

5. Does PerfectIt work with British, Canadian, Australian, or American English?

PerfectIt is international. It works with all of the above. It is primarily a consistency checker, so it won’t duplicate the functions of a spelling checker. Instead, it will spot inconsistencies in language — it won’t suggest that either “organize”’ or “organize” is wrong, but if they appear in the same document, it will suggest that’s probably a mistake.

PerfectIt also comes with built-in styles for UK, US, Canadian, and Australian spelling, so you can switch it to enforce preferences.

6. What do I need to run PerfectIt?

PerfectIt is intuitive and easy to use. It doesn’t require any training. You can see how it works in our demo video. To run PerfectIt Cloud, you just need a Mac, PC, or iPad with Office 2016 and an Internet connection.

7. When should I run PerfectIt?

The majority of editors run PerfectIt as a final check because it acts as a second set of eyes, finding anything that slipped by on a full read-through. Running it at the end of a project also acts as a check against the editor to make sure that no consistency mistakes are introduced during the edit (an easy but terrible mistake to make).

Some editors prefer to run PerfectIt at the beginning of an assignment. That clears up a lot of timewasting edits at the outset. It also helps the editor get a quick feel for the document, what kind of state it’s in, and what issues to look out for.

Everyone works their own way, and some editors find it’s even best to run PerfectIt both at the start and the end of a manuscript.

8. How much is it?

PerfectIt Cloud costs $70 per year. However, members of professional editing societies around the world can purchase at the discounted rate of $49 per year. Independent editors are the foundation of this business. Their feedback and support has driven the product and we hope the permanently discounted rate makes clear how important that is to us.

That price includes all upgrades and support, and it lets you run PerfectIt on multiple devices, so you can run it on both your main computer and iPad with one license.

9. I have the PC version — should I upgrade?

If your main computer is a PC and you already have PerfectIt, then we are not encouraging you to upgrade. In fact, even though PerfectIt Cloud looks a lot nicer and is easier to use, it doesn’t yet have some of the features that the PC version has. For example, it has built-in styles (such as American Legal Style), but it does not have options for customizing styles. It also doesn’t have the ability to check footnotes. We’re working to improve all of those aspects, but we are dependent on Microsoft for some changes. As a result, it will take time to give PerfectIt Cloud all of the features that the PC version has. Our first priority is PerfectIt 4 (due at the end of this year), which will bring a variety of new features to both versions.

That said, if your main computer is a Mac and you only have a Windows machine to run PerfectIt, then it is probably worth upgrading. The differences are relatively small compared to the pain of maintaining a separate computer.

10. I have to upgrade Office to use PerfectIt. Should I get the subscription or single purchase?

Get the subscription. Definitely get the subscription! Not only is it cheaper, but Office 2019 will arrive this fall. If you have the subscription, that upgrade is included.

11. It’s a first release, so is the software still buggy?

We’ve been beta testing PerfectIt Cloud for more than six months with editors from around the world, so it is tested and solid, and the number of bugs is minimal. The probability is that you won’t find any bugs at all. However, no amount of beta testing can fully prepare software for the real world, and there are a few things we still want to improve, so if you purchase before July 10, 2018, your entire first month is free while we put finishing touches on the product and eliminate the remaining bugs. To take advantage of the special offer, click this link.

Daniel Heuman is the creator of PerfectIt and the CEO and founder of Intelligent Editing. His software is used by thousands of editors around the world. Members of professional editing societies can get a 30% discount on PerfectIt here.

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