An American Editor

February 11, 2019

A new year brings new ventures

By Ruth E. Thaler-Carter

Here we are in early February and I’m just now wishing all of you a successful new year in 2019. I’d blame my new cat, but it really isn’t her fault, adorably distracting though she has been. I could blame the gratifying flow of new work I’ve been handling, but that isn’t a very good excuse. I’ll just say mea culpa, happy new year and I’ll be better at posting for you from this point onward.

Our big news is that An American Editor founder Rich Adin has done me the honor of handing off ownership of the blog to me. (This new level of responsibility should give me the necessary push to post more often and more regularly!) It has taken a few weeks to get all the business aspects and new contact details organized, but it looks like everything is all set. Rich will continue to contribute articles on occasion, so we won’t lose access to his experience and insights, which continue to be valuable to colleagues at all levels of editorial work.

This is also a good moment to let all of you know that Communication Central’s 2019 “Be a Better Freelancer”® conference, “Gateway to Success,” will be co-sponsored by the National Association of Independent Writers and Editors (NAIWE), and will be held from October 11–13 in the “Gateway City,” St. Louis, MO. This will be the 14th annual conference for Communication Central, now based in St. Louis, and the first such event for NAIWE, now under the skilled leadership of April Michelle Davis. The central location and NAIWE partnership should mean that more colleagues can attend to benefit from networking together and learning from each other. I’ve been wanting to try a Midwest USA location for a while, and am looking forward to welcoming colleagues to my new hometown.

AAE subscribers will again have access to a special discount on conference registration (details to come shortly). We are putting the program and speakers together and may open registration even before the program is fully in place.

Again, may this new year be one of success, prosperity and personal fulfillment to all of our subscribers. Let us know if you have any specific questions or concerns about your editing life, and we’ll do our best to help you deal with them.

May 25, 2018

Special AAE conference discount extended!

The special discount for AAE subscribers for this year’s “Make Your Own Luck,” Communication Central’s 13th annual Be a Better Freelancer® conference, has been extended to June 25. The discount offers substantial savings (even better than the colleague’s discount for past participants and members of professional associations) on this invaluable event.

Who says 13 is an unlucky number? The 13th annual Be a Better Freelancer® conference, September 21-22 in scenic Rochester, NY, with an extra session on the morning of September 23, is a great way to improve your luck in launching or enhancing your editorial business.

Go to https://www.communication-central.com/aae-registration to download a PDF and register today. The AAE password is Register2018.

There’s only a very narrow window for this rate, so be sure to take advantage of it soon!

Familiar presenter names include Victoria Brzustowicz, April Michelle Davis, Ally Machate, Dick Margulis, Chris Morton and Pamela Hilliard Owens, with new insights and topics to share. Adrienne Montgomerie will be back with a lively session on marketing your business. New to the conference are Ann Kellett and Brenda Siler, along with Susannah Noel and Nancy Marriott of the Editorial Arts Academy.

Sessions will be of value to aspiring and established freelancers, as well as in-house professionals in editorial work.

Speaker bios and session info will be added to the Communication Central website over the next week or so. Owner and conference hostess Ruth E. Thaler-Carter has only one functional hand and arm for the moment, so site updates will take awhile.

January 4, 2018

Worth Noting: Building the American Republic

The University of Chicago Press has published two new books on the history of America. I admit I haven’t yet read the books, so I can’t say for sure that they will be the history books of the year or even the month, but the authors are well-respected historians and the press is a well-respected press, so there is high expectation.

What makes these two books particularly noteworthy absent review or my having read them is that they are being made available as free ebooks, in addition to being available at a price in print.

The ebooks, Building the American Republic, Volume 1: A Narrative History to 1877 by  Harry L. Watson and Building the American Republic, Volume 2: A Narrative History from 1877 by Janet Dailey are available for free download from your favorite ebookstore or from the University of Chicago Press at this link:

Building the American Republic

One can never know enough about the past, the present, or the future, and reading well-researched and well-written history helps expand knowledge about the past.

Richard Adin, An American Editor

December 15, 2017

On Politics: A USA Today Editorial

Yesterday, the editorial board of USA Today, which tends to unquestioningly support Conservative Republicans and Conservative causes, shocked me by publishing this editorial:

Will Trump’s lows ever hit rock bottom?

(The Editorial Board, USA TODAY Published 7:30 p.m. ET Dec. 12, 2017 | Updated 9:12 a.m. ET Dec. 13, 2017).

Some quotes from the editorial illustrate why I was shocked:

  • “With his latest tweet, clearly implying that a United States senator would trade sexual favors for campaign cash, President Trump has shown he is not fit for office.”
  • “A president who would all but call Sen. Kirsten Gillibrand a whore is not fit to clean the toilets in the Barack Obama Presidential Library or to shine the shoes of George W. Bush.”
  • “Donald Trump, the man, …, is uniquely awful.”
  • “If recent history is any guide, the unique awfulness of the Trump era in U.S. politics is only going to get worse. Trump’s utter lack of morality, ethics and simple humanity has been underscored during his 11 months in office.”

The editorial goes on to list additional reasons why Trump is a disaster for America and Americans.

When even USA Today is troubled by a “Conservative” president, America is clearly in trouble. (Interestingly, today’s New York Times reports that some Evangelicals are awakening to the problems of supporting people like Roy Moore and Donald Trump [“Has Support for Moore Stained Evangelicals? Some Are Worried“].)

I encourage everyone to read the USA Today editorial. I also encourage everyone eligible to vote to make sure they are registered and to put on their calendars now a reminder to vote November 6, 2018.

I also hope that when it comes time to cast your ballot on November 6 that you remember that it was the Republican Congress that failed to rein-in Donald Trump, and that Republicans (with a few exceptions) were more concerned about the Republican Party and its control of Congress and the presidency than about their country or fellow Americans who were/are being harmed by Donald Trump.

Come November 6, 2018, I hope voters will begin to lose their membership in the Screwed-By-a-Republican Club.

Richard Adin, An American Editor

June 30, 2017

Only One Day More

For only one day more can AAE readers use the special AAE discount for the “Better by the Dozen”  conference.

July 1, 2017 is the last day for An American Editor readers to get the special AAE discount to the “Better by the Dozen,” Communication Central’s 12th annual “Be a Better Freelancer®” conference, September 15–16, 2017, at the Hilton Garden Inn/College Town in Rochester, NY.

This is one of the great events for editors, and it happens only once a year. Not convinced of its value? Ask colleagues who have attended one (or in many cases more than one) of these conferences about their value. Especially important for “younger” editors are the opportunities to network in person with colleagues from around the world and the ability to speak directly with recognized editorial professionals.

For more information see the original announcement: Worth Noting: Be a Better Freelancer 2017 Conference. To register, go to the Communication Central  Special AAE Offer and use the password C-C2017AAE for session and speaker information, and your special discount on registration. Here’s to seeing many of you there!

Richard Adin, An American Editor

June 23, 2017

It’s Even Closer Than Before

There are only 9 days until the AAE discount for the “Better by the Dozen,”  conference expires.

July 1, 2017 is the last day for An American Editor readers to get the special AAE discount to the “Better by the Dozen,” Communication Central’s 12th annual “Be a Better Freelancer®” conference, September 15–16, 2017, at the Hilton Garden Inn/College Town in Rochester, NY.

This is one of the great events for editors, and it happens only once a year. Not convinced of its value? Ask colleagues who have attended one (or in many cases more than one) of these conferences about their value. Especially important for “younger” editors are the opportunities to network in person with colleagues from around the world and the ability to speak directly with recognized editorial professionals.

For more information see the original announcement: Worth Noting: Be a Better Freelancer 2017 Conference. To register, go to the Communication Central  Special AAE Offer and use the password C-C2017AAE for session and speaker information, and your special discount on registration. Here’s to seeing many of you there!

Richard Adin, An American Editor

June 16, 2017

Coming Soon – July 1st

July 1, 2017 is fast approaching. Why is that date important? Because July 1, 2017 is the last day for readers of An American Editor to get the special AAE discount to the “Better by the Dozen,” Communication Central’s 12th annual “Be a Better Freelancer®” conference, September 15–16, 2017, at the Hilton Garden Inn/College Town in Rochester, NY.

If you have never attended a Communication Central conference, then your education as a professional editor remains incomplete. I’ve participated in several of the conferences over the years and can vouch for the high quality of the presentations and expertise of the presenters. Communication Central conference presenters are the professional editorial experts that professional editors turn to for advice.

Not convinced? Ask colleagues who have attended one (or in many cases more than one) of these conferences about their value. Especially important for “younger” editors are the opportunities to network in person with colleagues from around the world and the ability to speak directly with recognized editorial professionals.

For more information see the original announcement: Worth Noting: Be a Better Freelancer 2017 Conference. To register, go to the Communication Central  Special AAE Offer and use the password C-C2017AAE for session and speaker information, and your special discount on registration. Here’s to seeing many of you there!

Richard Adin, An American Editor

 

May 18, 2017

Worth Noting: Be a Better Freelancer 2017 Conference

Special AAE Registration Discount for the 2017 “Be a Better Freelancer®” Conference

Registration is open and AAE subscribers benefit from a special discount for “Better by the Dozen,” Communication Central’s 12th annual “Be a Better Freelancer®” conference, September 15–16, 2017, at the Hilton Garden Inn/College Town in Rochester, NY, with a separate special session on the morning of September 17. Hosted by AAE’s “On the Basics” columnist Ruth Thaler-Carter, this event brings together an outstanding array of presenters and a delightful group of colleagues at various stages of their freelance businesses. The deadline for the special AAE discount is July 1 and hotel rooms are going fast, so be sure to take advantage of this opportunity soon!

Confirmed speakers include Karin Cather, Bevi Chagnon, April Michelle Davis, Melissa Hellman, Ally Machate, Dick Margulis, Chris Morton, and myself. The focus of the 2017 conference includes increasing earnings by increasing efficiency; adding in-demand, skilled services to your repertoire; and enhancing your visibility to potential clients, whether you’re an editor, proofreader, writer, indexer, or other editorial freelancer — and whether you are thinking about, new to, or established as a freelancer. Sessions will be skill-centered and concept-oriented. As always, the program will offer great opportunities to network with and get to know colleagues in person.

The Communication Central event has often been the only U.S. conference specifically for freelancers in publishing and editorial work and is consistently the best conference for editors.

Further details are available at Communication Central. To register, go to the Communication Central  Special AAE Offer and use the password C-C2017AAE for session and speaker information, and your special discount on registration. Here’s to seeing many of you there!

February 22, 2017

Worth Noting: Value Marketing & the Editorial Business

A common mistake that editors make is that they do not give enough weight to the business side of their editorial business, thinking that if they edit manuscripts well, business will come with little to no marketing effort. Perhaps that was true 30 years ago (in my experience it was more true 30 years ago than it is now, but even 30 years ago it wasn’t all that true), but today — with all of the competition and the ease of entry into the profession — it is not. Today, marketing is a key part of a successful editorial business.

How to market, to whom to market, and what to market are the pillar questions that editors must face. Not so long ago, marketing amounted to preparing a resume and sending it out. Then when email became ubiquitous, email solicitation became the method of choice. No thought was given to how well these — or any other — methods worked; if the editor did some marketing and received a new project, the marketing effort was considered a success and was repeated during the next dry spell.

Alas, there is much more to marketing, and the more knowledgeable the editor is about the science and art of marketing, the more successful the editor will be in having a steady stream of business. In years past, I conducted regular marketing campaigns. They were planned and measured. The result was I not only did I have more work than I could handle myself, but I rarely had a day without a backlog of work nor a week without an inquiry as to my availability.

But I came to editing from a business route and so had some experience with marketing a service. What I didn’t have — and wish I had had — was Louise Harnby’s newest guide, Content Marketing Primer for Editors & Proofreaders: How to Add Value to Your Editorial Business (2017; £3.99).

Louise Harnby is a well-respected proofreader who also has a handle on the business aspects of proofreading business. Louise does not rely solely on passive marketing to promote her business; she engages in active marketing, too. Although she recognizes the importance of websites and other forms of passive promotion that require the person looking for her type of services to find her, she also recognizes the importance of active marketing. In her Content Marketing Primer for Editors & Proofreaders, Louise shares her insight into active marketing.

As Louise illustrates, marketing is much more than listing one’s services (passive marketing). Good marketing has a very active component that tells the potential client why the client needs services like those you offer and, more importantly, why those services are best obtained from you rather than from someone else. It is this that is the substance of content marketing.

Louise’s earlier books (Marketing Your Editing & Proofreading Business and Business Planning for Editorial Freelancers) provide more detail and a step-by-step guide to creating a business plan, but Content Marketing Primer for Editors & Proofreaders gives you the information you need to identify, create, and execute an active marketing plan for your editorial business.

Content Marketing Primer for Editors & Proofreaders discusses various types of content marketing (with some examples) and includes a framework that you can use to create your own content marketing plan, along with some case studies. Importantly, Louise discusses branding and timing — two very important parts of any marketing strategy that are often overlooked.

Recognizing that it is not enough to have a good marketing plan, Louise also offers advice on how to be seen among the crowd. Editors need to recognize that the editing profession grows daily as an increasing number of “editors” hang out their shingle and seek clients. The successful marketer is the one who is quickly spotted from among the sea of editors. Standing out is key and Louise offers advice on how to do so.

Louise Harnby’s Content Marketing Primer for Editors & Proofreaders: How to Add Value to Your Editorial Business is a guide that every professional editor who wants a successful editorial business should own and read, and implement its advice.

Richard Adin, An American Editor

(Note: I have no interest, financial or otherwise, in the Content Marketing Primer nor have I received any consideration in exchange for this review/mention.)

February 13, 2017

Worth Noting: eSense & AAE

The Society of English-language Professionals in the Netherlands (SENSE) publishes eSense, a quarterly e-magazine that is available to both members and nonmembers. The newest issue (44/2017) is particularly interesting (:)), as the cover story is an AAE essay I wrote last August, “On Language: The Power of Words.” eSense 44 is available directly or through the this link at SENSE’s website. For those of you interested in what our colleagues are doing, I encourage you to visit SENSE’s website and read its magazine.

Richard Adin, An American Editor

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