An American Editor

March 13, 2017

The Business of Editing: The AAE Copyediting Roadmap IV

I ended The Business of Editing: The AAE Copyediting Roadmap III with a discussion of Style Inserter and with my repeating an earlier comment about how the smart editor creates the wheel once and reuses it instead of recreating the wheel with each new project. (I do understand that if you are doing one-off projects it is more difficult to create a reusable wheel, but there is a lot to editing that is repetitive across projects, even across one-off projects.)

One of the tools that I tried to use in my early years of editing was Word’s bookmarks. I would come across something that I thought I was likely to need to relook at as editing progressed and I would add a bookmark. The problem was — and remains — that Word’s bookmarking is primitive and not all that helpful. Of what value is a list of dozens of bookmarks that are nondescriptive, can’t be organized, and are so similar that it is hard to tell which is the one you need to go to? Before EditTools’ Bookmarks, I found using bookmarks to be very frustrating. (For previous essays on bookmarks, see The Business of Editing: Using & Managing Bookmarks and Bookmarking for Better Editing.)

EditTools’ Bookmarks are much more powerful and usable than the standard Word bookmarks. A detailed description of the Bookmarks macro is available at the wordsnSync website; here I want to address how I use bookmarks in editing.

My first use is to mark callouts of display items in the text. It is pretty easy to recall that Figure 1 was called out in the text when a manuscript has only one figure, but if a chapter is 50 pages long and has ten figures and six tables (and perhaps other display items), using bookmarks makes it easy to confirm that all are called out in the text. I insert a bookmark at the first instance of an in-text callout of a figure or table (see arrows [#1] in figure below) (you can make this image, as well as other images in this essay, larger by clicking on the image).

EditTools' Bookmarks dialog

EditTools’ Bookmarks dialog

When I get to the section of the manuscript that has, for example, the figure legends, I match the callout bookmark to the figure legend — that is, when I am styling/coding the legend to Figure 3, I make sure that there is a callout in the text for Figure 3 by looking at the above dialog to see if there is a bookmark fig 003. If there is, I use Move Bookmark (#2 in above figure) to move the bookmark from the callout to the legend. I do this is so that when I am editing the manuscript (rather than styling/coding), I can go from a figure’s callout to its legend (I insert a temporary pause bookmark at the callout so I can easily return to that spot), edit the legend and make sure the figure and the text are aligned (addressing the same issue), and then return to where I had paused editing. If there is no bookmark for the callout, I search the text for it; if it remains unfound, I query the author. Using bookmarks at this stage of the editing process gives me an easy way to check that all display items are called out in the text.

I also use bookmarks to mark something that I think I may need to check later. For example, if I see that references are going to be renumbered and that Table 1 includes reference callouts, I can insert a bookmark similar to that shown here (#3):

Descriptive bookmarks

Descriptive bookmarks

I keep the Bookmarks dialog open while I edit, so reminders like this are always visible and it is easy to add a bookmark. If a bookmark will be used repeatedly, like the “fig” bookmark, I create a custom button (#4) so that I can insert it with a single click, rather than repeatedly typing. (See Bookmarks at wordsnSync for more information about the custom buttons.)

There are two other things I do with bookmarks that help with editing. First, when I have edited a display item, such as a table, I rename the bookmark — I do not delete it because I may need to return to the item and this is an easy way to navigate. Renaming is easy and I have chosen a default naming convention as shown below (#5).

My default renaming convention

My default renaming convention

This renaming convention tells me that I have edited the display item, which I would not have done if the display was not called out in the text. It also leaves me a bookmark that I can use to navigate to the item in case there is a need to make a correction or add a comment that surfaces after additional editing. (You can create your own default naming convention or manually rename the bookmark using the Bookmark Rename dialog shown below. Using the Rename dialog you can create standardized renaming conventions and choose among them which is to be a default. You can choose a prefix or a suffix or both, as I did. The advantage to creating a default is that in three mouse clicks the renaming is done: one to select the bookmark to rename, one to click Rename, and one to click OK — quick and easy. Try renaming a bookmark using Word’s Bookmark function.)

Bookmark renaming dialog

Bookmark renaming dialog

Bookmarks that I no longer need, I delete. I like to keep lists that I need to check to a minimum. Thus, for example, once I have rechecked the reference numbering in Table 1, I will delete the bookmark that acts as both a reminder and a marker.

In my editing process, I use bookmarks extensively, especially as reminders to do certain tasks before I decide that the editing of the manuscript is complete — essentially a to-do list for the document I am editing. Unlike Word’s Bookmarks, EditTools’ Bookmarks lets me use plain-English descriptive bookmarks and organize them. Note that the bulleted “Recheck” bookmark appears as the first entry and the “x” (to signify edited) renamed bookmark has moved to the end of the list.

The next step in my editing path is to create my project-specific Never Spell Word dataset. When I first begin a project, this dataset may have only a few items in it, but it grows as the project progresses. Never Spell Word is the subject of The Business of Editing: The AAE Copyediting Roadmap V. Never Spell Word is a key item in my editing roadway.

Richard Adin, An American Editor

Worth Watching: Great Song, Great Message, Great Rendition

Filed under: A Musical Interlude,A Video Interlude — americaneditor @ 3:22 am
Tags: , ,

Occasionally I come across a video that is worth sharing and this rendition of John Lennon’s “Imagine” by Pentatonix is one. Take a moment, sit back, and enjoy. The message of the song and of the signs the singers display later in the video are, in my view, well worth noting and sharing, especially in these uncertain times.

Richard Adin, An American Editor

March 8, 2017

The Decline & Fall of Editorial Quality

Three events occurred in the past several weeks that started me thinking about the decline and fall of editorial quality. One was a job offer I received; the other two were book reviews I read. I begin with the book reviews.

The first review was in The Economist (February 18, 2017, pp. 69–70). It was a review of the soon-to-be-published biography Jonathan Swift: The Reluctant Rebel by John Stubbs (W.W. Norton, 2017). What alarmed me was this:

However, Mr. Stubbs’s account has a few surprising factual errors — the battle of the Boyne, arguably the best-remembered event in Irish history, is dated as 1689, a year early, and the medieval town of Kilkenny is placed “60 miles to the south-east” of Dublin (which would put it smack in the middle of the Irish Sea). [p. 70]

A few days later I was reading the essay “Can We Ever Master King Lear?” by Stephen Greenblatt (The New York Review of Books, February 23, 2017, pp. 34–36), which was reviewing The One King Lear by Sir Brian Vickers (Harvard University Press, 2016). Greenblatt wrote:

…But perhaps something else is occurring here, some dark nemesis signaled in this book perhaps by the absence of a bibliography, or by the scanty index, or by the startling number of errors made by someone who excoriates careless printers and proofreaders. Why did no one catch “schholar” and “obsreved”? Who allowed the book’s stirring peroration to assert that Shakespeare “had no reason to go back to his greatest pay”?

These typos, like tiny pebbles, are foretastes of the rocks that have come crashing through Vickers’s glass walls. For three weeks last May, Holger Schott Syme, a professor ay the University of Toronto, undertook…a detailed scholarly critique of The One King Lear….Syme’s appalled accumulation of entries…details an array of fundamental contradictions, misstatements, and errors throughout the book, including a disastrous miscounting of the number of pages in a text Vickers trumpeted as one of his crucial pieces of supporting evidence for Okes’s paper crisis. [p. 36]

On and on the review goes, highlighting the editorial problems.

The third event, the job offer, was a request that I personally edit a 3500-page medical manuscript that requires a “very heavy edit” and that I do so for less than 75% of my standard rate, calculated in a way that reduces that 75% to closer to 60%, and that I meet a tight deadline that would require editing 300 to 350 pages per week. (I suppose I should add that I was also required to typecode the manuscript and that there were lots of references, nearly all of which were in the wrong format and often incomplete, thus requiring me to look them up.) Of course, there was the admonition that I was “being asked to do this job because a high-quality edit is required” and the claim that the proffered fee was a “premium” rate.

I do not understand the thinking. Here are three separate events, three completely separate publishers, and three prestigious projects — two of which have editorially failed, the third of which will be an editorial failure. Thousands of books are published each year; only a handful are reviewed by The Economist or The New York Review of Books, both selective and well-respected book reviewers. The importance of these books to the literature of their fields is emphasized by their selection to be reviewed. The medical book, when published, will be a very costly book to buy and will serve as a reference for the subject matter area. All three books deserve and even require professional, high-quality editing, yet none received (or, in the case of the medical book, will receive) such editing because of the deadly combination of inadequate pay (which makes it difficult to hire a cream-level editor), too short a schedule (which pressures an editor to edit speedily, which means sacrificing quality; the shorter the schedule the greater the required quality sacrifice), and too many mechanical requirements that have to be performed by the editor, along with the editing, within the too short schedule and for too low pay.

What I don’t understand is why otherwise savvy business people are unable to grasp the idea that a high-quality edit is no different from any other high-quality artisanal job that cannot be performed by a robot or computer: to get a high-quality result you have to pay a fee commensurate with the quality level desired and allow the time needed to reach and maintain that level. In addition, you need to let the artisan focus on the quality edit and not sidetrack the editor with nonartisanal requirements.

Of particular concern, however, is that one of the problem books is from Harvard University Press. I have purchased books from Princeton University Press and Johns Hopkins University Press, to name but two university presses, that I have thought greatly overpriced for the poor editorial and/or production quality of the books (imagine, e.g., a $50, 168-page [including front and back matter] hardcover that comes without a dust jacket, along with other problems), but I also thought the books were outliers. Yet I am discovering that the more “prestigious” the university press, the more careful I need to be when buying a book published by that press.

Is it that these presses have grown too large and are under pressure to produce a profit as a consequence of their growth? When I first joined the editing ranks, university presses paid editors roughly 15% less than the commercial publishers paid and expected a higher-quality edit than the commercial presses. The lower compensation was balanced by a looser schedule and a true commitment to quality. In those days, editors sought to work for university presses because editors were more concerned about the artisanal aspects of editing than about the financial aspects.

That outlook changed as commercial publishers consolidated and began lowering/stagnating their fees and university presses tried to maintain the fee disparity. Editors by necessity became more oriented to business and less focused on being artisans. Where before an editor might edit three or four commercial projects followed by a university press project, as fees equalized (or came closer to equalization), the financial ability to take on university press projects lessened — the fees earned from editing commercial press projects no longer could carry the lesser fee of the university press because the spread was no longer sufficient.

We are beginning to see the fruits of these trends as an increasing number of error-riddled books are being published by both university and commercial presses. We are also beginning to see editors who have calculated and know their required effective hourly rate, and because they know their required rate, are turning down editing projects that do not offer sufficient compensation to meet that rate. Unfortunately, we are also seeing a parallel trend: the number of persons calling themselves editors is increasing and these “editors” advertise their willingness to work for a rate that is far too low to sustain life.

For publishers — university or commercial — this increase in the number of “editors” willing to work for a life-denying wage creates a problem. The problem manifests as a conflict between the requirement to minimize production costs — especially of “invisible” tasks like editing — and the desire to produce a high-quality-edit product. The conflict usually resolves in favor of cost-cutting, which will ultimately hurt the publisher’s bottom line, especially if the publisher begins to develop a reputation for poor-editorial-quality books, as the pool of book-buyers grows smaller and more discerning.

As long-time AAE readers know, I buy a lot of books (for an idea of how many I buy, take a look at the On Today’s Bookshelf series), but I have become wary of buying books from certain presses. Because of poor editorial quality, I certainly won’t be buying Jonathan Swift: The Reluctant Rebel or The One King Lear. Would you buy books from publishers known to skimp on editorial quality?

Richard Adin, An American Editor

March 6, 2017

The Business of Editing: The AAE Copyediting Roadmap III

A manuscript is generally “tagged” in one of two ways: by applying typecodes (e.g., <h1>, <txt>, <out1>) or by applying styles (e.g., Word’s built-in styles Heading 1 and Normal). My clients supply a list of the typecodes they want used or, if they want styles applied, a template with the styles built into the template. Occasionally clients have sent just a list of style names to use and tell me that, for example, Heading 1 should be bold and all capitals, leaving it to me to create the template. The big “issue” with typecoding is whether the client wants both beginning and ending codes or just beginning codes; with EditTools either is easy. Some clients want a manuscript typecoded, but most clients want it styled.

Typecoding

If the client wants typecoding, I use EditTools’ Code Inserter Manager (shown below) to create the codes to be applied. Detailed information on Code Inserter and its Manager is found at wordsnSync. I will focus on EditTools’ Style Inserter and its Manager here because that is what I use most often. Code Inserter and Style Inserter and their Managers work very similarly. Describing one is nearly a perfect description of the other. (You can make an image in this essay larger by clicking on the image.)

Code Inserter Manager

Code Inserter Manager

Style Inserter

Style Inserter relies on a template. Usually the client provides a template, but if not, the client at least provides the names of the styles it wants used and a description of the style (e.g., Heading 1, All Caps, bold; Heading 2, title case, bold; etc.) and I create a template for the client. Occasionally the client uses Word’s default styles. Once there is a template, I open Style Inserter Manager, shown below, and create styles that the Style Inserter macro will apply.

Style Inserter Manager

Style Inserter Manager

As you can see, Style Inserter Manager gives me a great deal of control over the style and what it will look like. When styles are applied in Word, one has to go through several steps to apply it. Style Inserter is a one-click solution. The information I entered into the Manager is translated into the Style Inserter macro (shown below). I organize the dialog how it works best for me and keep it open as I style the manuscript. A single click applies the style and can move me to the next paragraph that requires styling.

Style Inserter

Style Inserter

(If you do typecoding, you can tell the Code Inserter Manager whether you need just beginning codes or both beginning and ending codes. Like Style Inserter, once you have set up the coding in the Manager, you only need a single click to enter a code. As shown below, the macro looks and acts the same as Style Inserter. You do need a second click to enter an ending code because it is not always possible to predetermine where that end code is to be placed.)

Code Inserter

Code Inserter

Take a look at the Style Inserter Manager shown earlier. There are several formatting options available but there are two I want to especially note: Head Casing (#A in image) and Language (#B).

I am always instructed to apply the correct capitalization to a heading. It is not enough that the definition of the style applied to the head includes capitalization; the head has to have the correct style applied and the correct capitalization. If None is chosen, then however the head is capitalized in the manuscript is how it remains. If the head should be all capitals, then I would choose Upper from the drop down list (shown here):

Head Casing dropdown

Head Casing dropdown

Whatever capitalization style I select will be imposed on the head as part of applying the style. No extra steps are required once the capitalization requirements are made part of the style in the Manager. Title case capitalization is governed by the Heading Casing Manager, which is found in the Casing menu on the EditTools toolbar.

Head Casing

The Heading Case Manager (shown below) has two tabs: Head Casing and Words to Ignore. In the Head Casing tab you enter words or acronyms that are to always be all capitals or all lowercase. In addition, you indicate if that “always rule” is to be ignored. The Words to Ignore tab is where you list words that should be ignored when casing is applied, such as Roman numerals and symbols or acronyms like “miRNA”. Thus, for example, even though the instruction is that the head is to be all capitals, the “mi” in “miRNA” will remain lowercase. This works the same in the Code Inserter Manager.

Head Casing Manager

Head Casing Manager

Setting the Language

The Language option (#B in the Style Inserter Manager image above) is also important. One of the frustrating things for me is when I am editing and I realize that the authors (or some gremlin) set the paragraph’s language as Farsi and when I correct a misspelling it still shows as a misspelling because I am using American English. The Language option lets me choose the language I want applied (see image below). Selecting the language from the dropdown (here “English U.S.”) and also checking the Language box, will incorporate into the style that will be applied by Style Inserter the instruction to set the language to what I have chosen — overriding the language attribute that is present in the manuscript.

Language Option in Style Manager

Language Option in Style Manager

I make it a habit to incorporate the language instruction in every style. It saves me from wondering why the red squiggly line appears under a correctly spelled word, thereby removing an obstacle that slows editing (and lowers profitability). This works the same in the Code Inserter Manager.

Bookmarking While Styling

As I style the manuscript, I also insert bookmarks using EditTools’ Bookmarks. The bookmarks let me track elements of the manuscript. This is especially true because with EditTools’ Bookmarks I can create meaningful bookmarks, which is where we will start in The Business of Editing: The AAE Copyediting Roadmap IV.

Combo Click

But before we get to Bookmarks and the next essay, I want to mention another EditTools macro: Combo Click. I have found that when I do certain tasks I like to have certain macro managers open. Combo Click, shown below, lets me choose my combination of managers that I want open. Instead of having to click on each manager individually, I click on the combination in Combo Click and those managers open.

Combo Click

Combo Click

Creating the combinations is easy with the Combo Click Manager shown here:

Combo Click Manager

Combo Click Manager

Reusing the Wheel

The idea is to do as much work as possible quickly and with a minimum of effort. When I first set up, for example, Style Inserter, it takes a few minutes that I would not have to spend if I simply used the standard Word method. So editing chapter 1 may take me a few minutes longer than if I weren’t creating the Style Inserter dataset, but all subsequent chapters will take me less time than without Style Inserter. My point is that the smart businessperson looks at the macro picture, not the micro picture. EditTools works using datasets that the editor creates. Those datasets are the wheels — you create them and reuse them.

The next project I do for the client means I can load a previously created Style Inserter dataset and I can add those styles that are not already included and delete those that are no longer needed — a faster method than starting from scratch — and then save the new dataset under a new name.

The Business of Editing: The AAE Copyediting Roadmap IV picks up with Bookmarks and how I use them to help me remember to perform certain tasks and to navigate the manuscript.

Richard Adin, An American Editor

March 1, 2017

Copyediting and Line Editing Series Fiction

by Carolyn Haley

Series fiction is a boon for everyone in the publishing chain. Authors have a ready market for their work; independent editors can get repeat work from a single client; publishers have a steady flow of sellable material; readers get their fiction appetites regularly fed.

That combination is why I favor series fiction in my editing business. For independent copyeditors and line editors who may be looking to add series fiction to their roster of services, here are the main factors to consider.

Style sheets

The most important part of editing a series is building a comprehensive style sheet. While this is also true for standalone novels, it’s crucial for series to ensure continuity and consistency between volumes. Months or years may pass between editing each volume, especially if the author is writing and sending them for editing one at a time. Also, different editors might work on different volumes. In both situations, a style sheet constitutes the series’ connective tissue.

Editors working directly with indie authors are free to design style sheets according to their own parameters meshed with the author’s needs. An excellent quartet of essays on what to include on style sheets, and why these items need to be included, was presented here by the previous Thinking Fiction contributor, Amy Schneider. See Part I: General Style, Part II: Characters, Part III: Locations, and Part IV: Timeline.

When editors subcontract to publishers, they must follow the house’s lead on style sheets. The instructions could be as simple as to include character names in alphabetical order and follow Chicago Manual of Style, or as complex as to fill in a fancy-formatted template just so, for characters, places, timeline, and special terms.

Any time editors are hired to work on a series volume later in sequence than volume 1, it’s important to confirm with the indie author or the publisher’s production coordinator whether the editor is expected to make a new style sheet for each new volume or consolidate new material into the style sheet established for the previous volume(s) so that one sheet travels with the series.

Single vs. batch manuscripts

Publisher-provided series usually come to the editor one book at a time with long intervals in between. Series from indie authors, however, may come as either single books or a multivolume batch. While one-at-a-time is most common, batches may come when an author wrote an epic and decided to break it into volumes, or planned from the start to write a trilogy but wanted to complete the whole work before editing.

It’s easier and more efficient to edit a series as a unit than as single books spread out over time, but doing them all in one shot takes a big bite out of the calendar — a downside for editors who like or need to keep a diverse cycle going, but a plus for editors who like tackling large projects. Psychologically, immersion in one world and one author’s style can become grinding without a break. On the other hand, immersion may make the editor aware of slight nuances that change a character or story from what was previously described.

Even if such immersion is desired, editors need to be careful about putting an entire series into one contract. It makes sense to do so on the surface, because in essence the job is one really big novel instead of X number of individual novels, and the style sheet is created once instead of multiple times. But over the extended period of a series job, the risk runs higher than with standalone novels that difficulties might arise, such as:

  • the editor or author might have a change of circumstance and be unable to fulfill their end of the agreement;
  • the editor might recognize too late that they underestimated the scope of work, or the author might dramatically change the scope as the series develops, forcing the contract to be renegotiated and the editor to possibly lose the balance of the project if it gets appreciably more expensive or complex;
  • one party might become dissatisfied with the other’s personality, or the material, partway through and want to bail out.

Editors who haven’t prepared for such possibilities in the contract can get trapped in a bad deal for a long time, making it wise to have a lawyer review the contract before anyone signs. If nothing else, in an all-in-one contract, the editor should make certain there’s an escape clause after each volume.

I prefer to contract for volume 1 separately, then negotiate a rate or service change for the balance of the series after its qualities are understood. That opens the door to losing the subsequent volumes because the author and I can’t agree on what needs to be adjusted, but I’m more comfortable with that risk than those associated with an all-in-one contract. Usually by the time we’re done with volume 1, we’ve established a rapport that allows successful negotiation. When in doubt, I’ll treat each volume as a standalone novel and make a deal for them individually.

Series basics

Each volume in a fiction series must be a complete story, with a beginning, middle, and end, and a character(s) struggling to resolve one or more conflicts. At the same time, each volume must advance an overarching story or theme that evolves during the series and is resolved at series end. In effect, a series author is writing two books simultaneously, for as many volumes as the series runs.

Some beginning authors believe that ending a volume on a cliffhanger will inspire readers to rush to the next volume to find out what happens. More often than not, this backfires, and frustrated readers feel cheated and may not continue with the series. The trick is to leave just enough of the overarching story unresolved in each book to draw readers onward. But the episode covered in a volume must conclude satisfactorily before the next one begins, even if the next episode opens immediately afterward in the timeline. In this regard, series novels follow the same pattern as series TV shows.

A major challenge in writing any fiction is determining how much backstory to include. The goal is to provide enough information to keep readers oriented, and the action and characters in context, without overloading the narrative with an “info dump.” In series fiction, however, the backstory not only has to be provided in the right measure to begin with, but then must be reiterated in subsequent volumes to a different degree. Ideally, readers start with volume 1 when it comes out and eagerly await the next one, and don’t need refreshers as they continue through the series. In reality, readers might discover a series at volume 4, so they must be given enough backstory to understand the basics of what’s going on, without the author having to set up the scenario all over again.

Broadly, volume 1 should establish the premise and key characters for the series, and subsequent volumes should unfold new developments and show character growth. All volumes should refer back to the first with a light touch wherever understanding the new story depends on knowledge of what came before. Some series authors open each volume with a preface covering the previous volumes, but that can get cumbersome after the second or third book and is not commonly done. Other authors may write a prequel to an existing series and provide full backstory for an established audience hungry for more detail.

Tough spots

A tricky situation is when an editor gets volume 2 from an indie author who has already self-published volume 1, and no style sheet comes with the volume 2 manuscript. This might happen if the author didn’t use a professional editor the first time, or if the author wants to switch editors and the original editor didn’t create a style sheet for the job. For the new editor to make the new volume consistent with the first, they need a copy of volume 1 as part of the job and to build extra time into the quote because every style point will need to be backtracked to create the style sheet for the book in hand and any that follow.

It helps the editor to read all volumes of the story that came before, to best understand what’s happening in the new volume — but somebody has to pay for the time it takes to do so. That somebody should be the client, not the editor, so the editor has to factor extra reading time into their quote. It’s less critical to read previous volumes when working for publishers who are on the ball with style sheets, and whose pay rate is low and schedule is tight, because the existing style sheet should have most of the information the editor needs to do the job without becoming upside-down financially. With novels by inexperienced indie authors, though, the backstory can aid an editor in doing their job well so the author will come back for more.

Sometimes what starts out as a standalone novel expands into a series. An editor might work with an indie author on the single title then be contacted later for an unexpected volume 2. Having done a detailed style sheet for the original project will pay the editor back when responding to the second opportunity. If their schedule can’t accommodate the new book, then they’ve at least made life easier for the editor who takes their place. That won’t fill the first editor’s wallet but will reflect positively on their reputation, and maybe bring back the author for volume 3 or lead to future referrals.

Author fatigue

It’s not safe to assume that editing a series will get easier with each volume. Sometimes authors get fatigued from thinking up new stories inside a fixed scenario, or bored by the whole thing, and the quality of their work may deteriorate instead of improve as they push on. Marketplace pressure also can influence an author, in that readers just want more of the same thing while the author itches to stretch in a new direction, or is obliged to turn out the next volume in less time than they need to write it well.

Most copyeditors and line editors aren’t involved in an author’s content angst, but if they’ve been working with the same indie author since volume 1, then they’ve probably established a personal relationship and care about the author’s growth and the series’ success. To help that relationship happen and help authors avoid fatigue before it starts, editors can suggest at the beginning of the series that the author plan a finite number of volumes and outline the primary plot of each one within the plot of the whole. That simple guideline can both direct the author’s energies and allow the editor to raise relevant questions during the series’ progress to help the author stay on task while being creative.

Editing series fiction can be both challenging and rewarding, especially for editors who themselves are series readers. From that habit they know how a series can thrive or pall, or vacillate in its quality, and be motivated to help authors start strong and continually improve. The bonding potential with authors adds a richness to the experience. When the business and technical sides are carefully arranged, then the creative side can bloom to mutual satisfaction and result in a series that delights the reading public and earns income for everyone in the publishing chain.

Carolyn Haley, an award-winning novelist, lives and breathes novels. Although specializing in fiction, she edits across the publishing spectrum — fiction and nonfiction, corporate and indie — and is the author of two novels and a nonfiction book. She has been editing professionally since 1977, and has had her own editorial services company, DocuMania, since 2005. She can be reached at dcma@vermontel.com or through her websites, DocuMania and New Ways to See the World. Carolyn also blogs at Adventures in Zone 3 and reviews at New York Journal of Books.

February 27, 2017

The Business of Editing: The AAE Copyediting Roadmap II

I rarely receive an entire manuscript in a single file. The manuscripts I work on are rarely single-author books; instead, each chapter is written by a different author or group of authors, and so the files are chapter oriented.

The Online Stylesheet

Even before I open the first chapter file, I begin preparing for the book. My first step is to create the online stylesheet (see Working Effectively Online V — Stylesheets [note: access to my online stylesheet is no longer available to the general reader]). I insert into the stylesheet any specific instructions for the project that I receive from the client. An example of specific instructions is shown here (you can make an image in this essay larger by clicking on the image):

Stylesheet Sample

Stylesheet Sample

I also add to the stylesheet any specific spellings or usages. For example, both “distention” and “distension” are acceptable spellings. If I know the client prefers one over the other, I add that spelling to the stylesheet. I also note the reference style to be used (usually with a quick note such as “references: follow AMA 10”). If there are variations, I will insert a note regarding the variations along with examples.

It is important to remember the purposes of the stylesheet. First, it is to help me be consistent throughout the project. It is not unusual to encounter a term or phrase in chapter 2 that I do not see again until chapter 10. Second, it is — at least in my business — a way for the client to observe my decision making. My stylesheets are available to my clients 24/7/365 and I encourage clients to review the stylesheets early and often. Most do not, but there have been occasions when a client has done so and has noted that they would prefer a different decision from the one I made. When the client takes the time to look at the stylesheet and advise me of a change they would like, it is easy to implement the change.

Third, the stylesheet is for the author. A well-done stylesheet can subliminally tell an author how good an editor I am. The author can see my diligence, and if the author has a preference (e.g., “distension” rather than “distention”), the author can communicate it and see that the change is made. Fourth, the stylesheet is for the proofreader. It tells the proofreader what decisions have been made and what are the correct spellings, and it gives myriad other information — depending on how detailed I make the stylesheet. It does neither the client nor the author nor me any good if the proofreader comes upon something the proofreader flags as an error because the proofreader doesn’t have a copy of my latest stylesheet in which the answer as to whether it is an error can be found (which is why my clients can both review the stylesheet online 24/7/365 and download the latest version — current to within 60 seconds of an entry having been made — 24/7/365).

Fifth, and finally, should I be asked to edit the next edition of the book, I can open the archived copy of the stylesheet and merge it into the stylesheet for the new edition. This enables consistency across editions, should that be something the client desires. And if the client’s schedule doesn’t accommodate mine, requiring the client to assign the new-edition project to another editor, either I or the client can access the archived stylesheet and provide a copy to the new editor. The importance here is twofold: first, it may give me a head start in the running to be the editor of the next edition; and second, it is good customer service and makes it easy for the client to think of me for other projects.

Once I have set up the stylesheet, it is time to tackle some of the other preediting tasks.

Cleaning Up the Manuscript

The first preediting tasks performed directly on the manuscript are aimed at cleaning up the manuscript. I do the cleanup before I do anything else on the manuscript. Cleanup means doing things like eliminating extra spacing and line breaks, and changing soft returns to hard returns or spaces. To clean up the manuscript, I use some of the macros found in The Editorium’s Editor’s Toolkit Plus 2014. For my methodology, I only use three of the Toolkit’s macros: FileCleaner, NoteStripper, and ListFixer. The only Toolkit Plus macro I use on every manuscript is ListFixer to convert Word’s autonumbered/lettered lists to fixed lists; the other two macros I use as needed.

EditTools has several macros that I use during the cleanup phase. The first macro I run is Delete Unused Styles. Unfortunately, Microsoft doesn’t permit some styles to be deleted, but this macro reduces style clutter. (Caution: If you are applying a template to the manuscript, do not run this macro after the template has been applied. Doing so may cause template styles to be removed.) I have found that running this macro first makes it easier to deal with the often myriad author-created styles, especially the ones that are attributes. A major shortcoming of Microsoft Word is that it encourages users to use styles but doesn’t make it easy for most users to understand how to use styles properly.

Another significant problem with Word styles occurs when a compositor has taken a typeset file and converted it to a Word document for editing. Every time the typesetter modified line or word spacing, for example, the modification shows as a new style. Similarly, when applying attributes like bold and italic to an already-styled word or phrase, Word creates a new style that is identical to the already-applied style except that it incorporates the attribute. Consequently, the manuscript has dozens of overriding styles that need to be removed. Although Delete Unused Styles won’t remove these types of styles (because they are being used in the document), by eliminating unused styles, I need to deal with fewer styles.

After Delete Unused Styles, I run EditTool’s Cleanup macro. The Cleanup macro lets me customize what I want done and also enables me to create a project- or client-specific cleanup dataset that complements the master Cleanup dataset.

The Cleanup macro is intended for those things that I would cleanup in every manuscript. Look at the following image of the Cleanup Manager:

Cleanup Manager

Cleanup Manager

Fixes include changing two spaces to one space (in the image: [space][space]->[space]) and changing a tab followed by a paragraph marker to just the paragraph marker (in the image: ^t^p->^p). In other words, the routine cleanup. The macro also lets me link to a project-specific (“specialty”) cleanup dataset that contains less-generic items for fixing, such as replacing “ß” with “β”. (It is not necessary to have a project-specific cleanup dataset; anything that I would place in the specialty dataset I could put, instead, in the general cleanup dataset. I use the specialty datasets to avoid the problems that can occur if one client wants, for example, “ / ” [i.e., a space on each side of the slash] and another wants “/” without spacing.)

As we all know, different authors tend to have their own “peculiarities” when it comes to how something is styled. Those are the little things that one discovers either during a scan of a chapter or while editing. For example, in a chapter an author may style a measure inconsistently, first as “> 25” and then as “>25.” These are the types of things for which I previously used Word’s Find & Replace function. Because I scan the material before styling/typecoding, I often catch a number of these types of problems. To correct them, I use the Sequential F&R Active Doc tab of the Find & Replace Master macro, shown here:

Sequential F&R Active Doc

Sequential F&R Active Doc

This macro lets me do multiple find-and-replaces concurrently — I can select some or all of them. This macro lets me mix and match and I can save the find and replace items in a dataset for repeat use. The difference between the Sequential F&R Active Doc and the Cleanup macro is that the Cleanup macro is intended for things that are found in multiple manuscripts, whereas the Sequential F&R Active Doc is intended to replace Word’s Find & Replace.

After running Cleanup (and possibly Sequential F&R Active Doc), I may run Wildcard Find and Replace. It depends on what I noticed when I scanned the manuscript. I have created dozens of wildcard strings that I can run individually or as part of a script that I created. And if one of my already-created strings won’t work, I can create a new one. (Wildcard Find & Replace is discussed in this series in the future essay The Business of Editing: The AAE Copyediting Roadmap VI.)

After doing the cleanup routine, I then style/typecode (discussed in the next essay in this series, The Business of Editing: The AAE Copyediting Roadmap III) and insert preliminary bookmarks (see the future essay in this series The Business of Editing: The AAE Copyediting Roadmap IV). Then it is time to turn to Never Spell Word (which I’ll discuss in The Business of Editing: The AAE Copyediting Roadmap V).

Richard Adin, An American Editor

February 22, 2017

Worth Noting: Value Marketing & the Editorial Business

A common mistake that editors make is that they do not give enough weight to the business side of their editorial business, thinking that if they edit manuscripts well, business will come with little to no marketing effort. Perhaps that was true 30 years ago (in my experience it was more true 30 years ago than it is now, but even 30 years ago it wasn’t all that true), but today — with all of the competition and the ease of entry into the profession — it is not. Today, marketing is a key part of a successful editorial business.

How to market, to whom to market, and what to market are the pillar questions that editors must face. Not so long ago, marketing amounted to preparing a resume and sending it out. Then when email became ubiquitous, email solicitation became the method of choice. No thought was given to how well these — or any other — methods worked; if the editor did some marketing and received a new project, the marketing effort was considered a success and was repeated during the next dry spell.

Alas, there is much more to marketing, and the more knowledgeable the editor is about the science and art of marketing, the more successful the editor will be in having a steady stream of business. In years past, I conducted regular marketing campaigns. They were planned and measured. The result was I not only did I have more work than I could handle myself, but I rarely had a day without a backlog of work nor a week without an inquiry as to my availability.

But I came to editing from a business route and so had some experience with marketing a service. What I didn’t have — and wish I had had — was Louise Harnby’s newest guide, Content Marketing Primer for Editors & Proofreaders: How to Add Value to Your Editorial Business (2017; £3.99).

Louise Harnby is a well-respected proofreader who also has a handle on the business aspects of proofreading business. Louise does not rely solely on passive marketing to promote her business; she engages in active marketing, too. Although she recognizes the importance of websites and other forms of passive promotion that require the person looking for her type of services to find her, she also recognizes the importance of active marketing. In her Content Marketing Primer for Editors & Proofreaders, Louise shares her insight into active marketing.

As Louise illustrates, marketing is much more than listing one’s services (passive marketing). Good marketing has a very active component that tells the potential client why the client needs services like those you offer and, more importantly, why those services are best obtained from you rather than from someone else. It is this that is the substance of content marketing.

Louise’s earlier books (Marketing Your Editing & Proofreading Business and Business Planning for Editorial Freelancers) provide more detail and a step-by-step guide to creating a business plan, but Content Marketing Primer for Editors & Proofreaders gives you the information you need to identify, create, and execute an active marketing plan for your editorial business.

Content Marketing Primer for Editors & Proofreaders discusses various types of content marketing (with some examples) and includes a framework that you can use to create your own content marketing plan, along with some case studies. Importantly, Louise discusses branding and timing — two very important parts of any marketing strategy that are often overlooked.

Recognizing that it is not enough to have a good marketing plan, Louise also offers advice on how to be seen among the crowd. Editors need to recognize that the editing profession grows daily as an increasing number of “editors” hang out their shingle and seek clients. The successful marketer is the one who is quickly spotted from among the sea of editors. Standing out is key and Louise offers advice on how to do so.

Louise Harnby’s Content Marketing Primer for Editors & Proofreaders: How to Add Value to Your Editorial Business is a guide that every professional editor who wants a successful editorial business should own and read, and implement its advice.

Richard Adin, An American Editor

(Note: I have no interest, financial or otherwise, in the Content Marketing Primer nor have I received any consideration in exchange for this review/mention.)

February 20, 2017

The Business of Editing: The AAE Copyediting Roadmap I

Over the years, I have been asked by “young” editors (by which I mean editors new to the profession or who have only a few years of experience) about how I approach an editing project. Also over the years I have discussed with colleagues how they approach a project. What I have learned is that as our experience grows and as we adapt to the types of projects we edit, each editor creates his or her own methodology. But that is an unsatisfactory response to the question. Consequently, with this essay I begin a series of essays that discuss how I approach an editing project — that is, my methodology.

The Basics

As I am sure you can guess, much of my methodology is wrapped up in making as much use of methods focused on efficiency and productivity as possible, which in my case means a large reliance on my EditTools set of macros (for those of you who are unfamiliar with EditTools, you can learn about the macros that make up the package by visiting the wordsnSync website) and my online stylesheet (see Working Effectively Online V — Stylesheets [note: access to my online stylesheet is no longer available to the general reader]). I also rely on parts of The Editorium’s Editor’s Toolkit Plus 2014, primarily ListFixer and NoteStripper.

It is also important to keep in mind the types of projects I work on. Most of my projects are large medical books, ranging in size from 1500 to 20,000+ manuscript pages. This is important information because what works for nonfiction doesn’t necessarily translate well — in terms of efficiency or productivity — for fiction editing. As you read about my methodology, do not dismiss what I do by thinking it won’t work for you; instead, think about how it can be adapted to work for you — and, more importantly, whether it should be adopted and/or adapted by you for your editorial business.

Recreating the Wheel

No matter what type of manuscript you edit, the objective is (should be) to edit profitably. Profitable editing is possible only when we can make use of existing tools and adapt them to our needs. It makes no sense to reinvent the wheel with each project and it makes no sense to dismiss tools that others have created because the tools were created to work in a different environment. What does make sense is to create the wheel once and reuse it repeatedly and to take already-created tools and adapt them to what we do.

A good example is marketing. Smart marketers make note of what ads are the most effective at pushing a product or business and then think about how such ad can be adapted to promote their business or product. Years ago, when I was planning marketing campaigns for my editorial business, I would indirectly, as part of a conversation, ask clients (which included potential clients) about ads I had seen and thought effective. A positive response from clients would have me think about how to adapt the positively viewed ad for my business.

Looking at Tools

Which brings to mind another point. A common failing among editors is to look at a package of tools, decide that of all the tools in the package the editor can only make regular use of one or two of the tools, and thus the editor decides that the package is not worth buying. This, however, is faulty thinking.

In the early days of my editing career, I, too, thought like that. Then I kept seeing the same types of problems popping up in many of the manuscripts I worked on and it dawned on me that a package of tools I had dismissed had a tool in it that could solve some of these repeating problems in seconds. I realized that the package would pay for itself after just a very few uses of the one or two macros that I could use (thinking that the other macros had no value for me), and thereafter each time I used one of the macros, the package was making me a profit. I had to address the problems whether I used the package or not; the difference was the amount of time and effort I needed to solve the same problems with each new manuscript. By not using the package, I was reinventing the wheel for each project; by buying the package, I created the wheel once and reused it.

I also discovered something else. That tools I had dismissed as not usable in my business because of how I worked needed to be relooked at. Usually I would find that with a little tweaking in how I worked additional tools in the package would save me time and make me money. The lesson I learned was that the stumbling block may be how I work, not the package, and that sometimes it makes sense to modify my methods, that the “tool” knows better than me. By not using the package, I was not learning to tweak my methodology to make my business more profitable.

Artisan vs. Businessperson

Editors like to view themselves as more artisans than businesspersons. There is nothing wrong with such a perspective as long as one does not forget that editing is a business and must be approached as a business. The artisanship is the bonus we get for having a smooth-running business. We have discussed in multiple essays the ideas of being businesslike and profitability (see, e.g., The Commandments: Thou Shall be Profitable; The Twin Pillars of Editing; The Business of Editing: A Fifth Fundamental Business Mistake That Editors Make; and The Business of Editing: The Profitability Difficulty; for additional essays, search An American Editor’s archives), so I won’t rehash the idea again other than to say that if you are not profitable, you will find it difficult to be able to afford the artisanship aspects of editing — and the key to profitability is to reuse, not recreate.

Back to the Basics

The other important point to note about my business is that, with rare exception, I work only with publishers (either directly or indirectly through packagers); that is, I do not work directly with authors. The importance of this point is that publishers generally have set rules they expect to be followed by the editor. For example, I rarely have to ask whether it should be one to nine or 1 to 9 or whether it should be antiinflammatory or anti-inflammatory. Publishers follow established style guides, like the AMA Manual of Style and The Chicago Manual of Style, and if they deviate from the manuals, they do so in written form that is applied across a particular line. Working with publishers brings a high degree of consistency (although a packager can have its own additional twists) to the “mechanical” aspects of what editors do, something that is hard to achieve when working directly with authors on a one-off project.

Coming Up Next

With these caveats in mind, The Business of Editing: The AAE Copyediting Roadmap II will begin the discussion of how I approach to a manuscript.

(For an alternative approach to copyediting, watch Paul Beverly’s video “Book Editing Using Macros.” Paul’s approach is also macro reliant, but, I think, less efficient. Paul makes his macros available in his free book Macros for Editors.)

Richard Adin, An American Editor

February 14, 2017

EditTools 8 Released

EditTools 8 is now available for download.

EditTools 8 is a free download for current registered owners of earlier versions. To download EditTools 8, click this link and click on the head: Download EditTools v8.0. EditTools is Windows only and does not work with 64-bit Word. EditTools 8 is works with any Windows version of Word — 2007 and newer. It does not work with Word 2003 or any MacOS versions of Word.

If you do not already have EditTools, EditTools 8 can be purchased for $69 directly from wordsnSync or as part of the Editor’s Toolkit Ultimate special package that includes the latest version of EditTools, PerfectIt, and Editor’s Toolkit Plus (for more information on this package, click this link).

Also available is a new starter dataset package for EditTools. The EditTools Datasets package contains multiple starter datasets, such as Drugs (5800+ entries), Organisms (10,600+ entries), and Journals (215,500+ PubMed/AMA style; 212,000+ AMA with Periods style; 120,000+ APA/Chicago style entries; 149,000+ ACS style; and 118,500 Harvard style). Also included are starter datasets for commonly misspelled words, “confusables” (e.g., complement and compliment), symbols, language, and more. The datasets give you a quick start toward creating your own comprehensive datasets. They are not comprehensive datasets themselves — they are starter datasets. The starter datasets are available for $29.

You can learn more about EditTools, including what is new in version 8, by clicking on the links found in the Read More box.

Richard Adin, An American Editor

February 13, 2017

Worth Noting: eSense & AAE

The Society of English-language Professionals in the Netherlands (SENSE) publishes eSense, a quarterly e-magazine that is available to both members and nonmembers. The newest issue (44/2017) is particularly interesting (:)), as the cover story is an AAE essay I wrote last August, “On Language: The Power of Words.” eSense 44 is available directly or through the this link at SENSE’s website. For those of you interested in what our colleagues are doing, I encourage you to visit SENSE’s website and read its magazine.

Richard Adin, An American Editor

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