An American Editor

May 11, 2019

Check out the topic and speaker lineup for 2019 Be a Better Freelancer® conference

By Ruth E. Thaler-Carter, AAE and Communication Central owner

For those who have been eagerly awaiting information about Gateway to Success, Communication Central‘s 14th annual Be a Better Freelancer® conference, you need wait no longer! Here’s the lineup of topics and presenters; specific days and times will be announced soon, along with detailed speaker bios.

The conference will be held October 11–13, 2019, at the Chase-Park Plaza Hotel in St. Louis, MO. Hotel rooms are $150/night (plus taxes) and are comfortably shareable. (The conference rate is in place starting on Thursday, October 10.) The conference runs from 8 a.m.–5 p.m. Central time on Friday and Saturday, October 11 and 12, with continental breakfast and lunch included, and 9 a.m.–12 noon on Sunday, October 13, with coffee and tea provided. Dinner outings at nearby restaurants will be organized for the group, but are not included in registration.

This year’s conference is cosponsored by the National Association of Independent Writers and Editors (NAIWE) — an exciting first-time partnership. To register, go to https://naiwe.com/conference/ or www.communication-central.com.

The central location should be appealing for colleagues who have been interested in previous Communication Central events but found the East Coast location a challenge. We look forward to welcoming you to the Gateway City and an exciting panoply of resources to make your freelance efforts more productive and profitable!

Friday, October 11, and Saturday, October 12, 8 a.m.–5 p.m.
• You Oughta be in Visuals: Make Your Social Sizzle to Fire Up Your Freelancing, Walt Jaschek
Most of us are “word people,” but nowadays, it’s more and more important to promote a freelance business through visual media as well as the standard networking, social media (Twitter, LinkedIn, Facebook, etc.), website, press releases and other traditional efforts. Video content is expected to make up 80 percent of all Internet traffic by the end of 2019. Learn how to use video, Instagram, YouTube, Pinterest, podcasting and similar visual outlets to get the word out about your skills and services. This lively session will get you excited about adding visual elements to your promotional efforts.
• Finding and Working with Independent Authors, Dick Margulis
Independent authors might be the best, and fastest-growing group of, clients for many freelancers to work with, especially because many will pay for skills and services in editing, proofreading, design and layout, and publishing. Learn how to build up your freelance business by finding clients in, and structuring effective, profitable working relationships with, this sector of the publishing world.
• New Angles in Editing, Marilyn Schwartz
Those who revere Amy Einsohn’s classic Copyeditor’s Handbook will be thrilled to know that the University of California Press has published a new fourth edition, substantially revised and updated by Marilyn Schwartz, along with a new companion workbook prepared with co-author Erika Bűky. The Handbook has long served as
a valuable resource for writers and an essential reference for editors and proofreaders at every stage of their careers and in all areas of editing. Get the insider’s take on both the timeless wisdom of this beloved text and some critical new angles in editing that are explored in the revised edition and its accompanying Workbook.
• Working with Word/Acrobat, April Michelle Davis
Whether we like it or hate it, Microsoft Word remains the big dog on the word-processing playground and we all have to use it for writing, editing and proofreading work because it’s what most of our clients use — but using it effectively still presents challenges for many freelancers in publishing. Acrobat is also becoming a standard for not only proofreading, as it was originally designed for, but editing as well. Learn how to make the most of these essential tools, including practical tips and shortcuts/macros, educating clients unfamiliar with the programs, and rescuing documents from those dreaded crashes.
• Build a Better Website to Promote Your Freelance Business, Meghan Pinson and Ruth E. Thaler-Carter
It’s become common knowledge that freelancers need websites to build and support their business efforts. Find out why, and learn how, with tips on how to name your site, what to include, what not to do, how to make your site — and your business — look their best, and how to generate traffic through effective search engine optimization. If you don’t have a website yet, this session will get you started. If you already have one, this session will help you make it better at promoting your business and laying the groundwork for better interactions with clients.
• The Art of Persuasion: How to Get Paid What You Deserve, Jake Poinier
Getting paid what we’re worth is a challenge for freelancers both new and established. There always seems to be a new twist in how clients try to pay less than we expect or think we have earned. Pick up on practical, effective insights into positioning yourself with clients to ensure you generate the fees, rates and overall income that your experience and skills deserve, including tactics for increasing rates from current clients, developing referrals and more.
• Get it in Writing!, Dick Margulis and Karin Cather
The very idea of a contract for freelance editorial work scares many of us silly, so we often agree to projects without having agreements or contracts in hand. That can work — but it can backfire. The authors of The Paper It’s Written On (developed as a result of a previous Communication Central presentation) — one long-time freelance editor/book developer and one attorney/editor — will walk you through why a contract is important and what to include in one.
• The Business of Being in Business, April Michelle Davis
It takes more than good writing skills, a sharp eye for typos, a love of reading, the ability to alphabetize, a cellphone camera, etc., to be a successful writer, editor, proofreader, indexer, graphic artist or any other freelancer. Succeeding means being serious about the concept of being in business. You can be brilliant at what you do and still fail if you don’t set up your freelance effort as a business and treat it as such. Find out how to incorporate key business skills and tools to make your freelancing a success — or a bigger and better one.
• Effective Résumés for Freelancers, Rose “JobDoc” Jonas
Even in these days of online visibility through websites, LinkedIn profiles and similar ways to tell the world how great you are in your freelance niche, you often still need a résumé. Crafting one that works is a challenge, especially for those turning to freelancing after (or while still) working in-house. Find out what does and doesn’t work so you have the right document at hand whenever you need it.
• Your Best Publishing Option: Traditional, Hybrid or Entrepreneurial, Roger Leslie
As a freelancer, you decide how your books come to life. Knowing the key elements of book production, marketing and distribution direct you to the best publishing option for you. Choosing the publishing route that best suits your time, money and energy empowers you to do what you love most as your business and brand grow from a colleague whose goal is to help you “Live the Life You Dream.” Writers can use this session to get their work published; editors and proofreaders will find the session helpful in understanding how to work with aspiring authors.
• What Freelancers (Can) Do, Panel Conversation
You don’t have to be a writer or editor to freelance. Learn about opportunities for proofreaders, graphic artists, website developers, indexers and other types of freelancers — and resources they can use for success.

Sunday, October 13, 9 a.m.–12 noon
Freelancing 101: Launching and Managing Your Freelance Business, Meghan Pinson
Freelancing is a dream for so many people nowadays, and the “gig economy” is only expanding as time goes by. Learn when and how to launch and manage your freelance business to minimize the risks and maximize the advantages, along with tips about balancing work and family, among other important considerations.

2019 C-C conf Registration

2019 C-C Conf Topics and Speakers1

February 11, 2019

A new year brings new ventures

By Ruth E. Thaler-Carter

Here we are in early February and I’m just now wishing all of you a successful new year in 2019. I’d blame my new cat, but it really isn’t her fault, adorably distracting though she has been. I could blame the gratifying flow of new work I’ve been handling, but that isn’t a very good excuse. I’ll just say mea culpa, happy new year and I’ll be better at posting for you from this point onward.

Our big news is that An American Editor founder Rich Adin has done me the honor of handing off ownership of the blog to me. (This new level of responsibility should give me the necessary push to post more often and more regularly!) It has taken a few weeks to get all the business aspects and new contact details organized, but it looks like everything is all set. Rich will continue to contribute articles on occasion, so we won’t lose access to his experience and insights, which continue to be valuable to colleagues at all levels of editorial work.

This is also a good moment to let all of you know that Communication Central’s 2019 “Be a Better Freelancer”® conference, “Gateway to Success,” will be co-sponsored by the National Association of Independent Writers and Editors (NAIWE), and will be held from October 11–13 in the “Gateway City,” St. Louis, MO. This will be the 14th annual conference for Communication Central, now based in St. Louis, and the first such event for NAIWE, now under the skilled leadership of April Michelle Davis. The central location and NAIWE partnership should mean that more colleagues can attend to benefit from networking together and learning from each other. I’ve been wanting to try a Midwest USA location for a while, and am looking forward to welcoming colleagues to my new hometown.

AAE subscribers will again have access to a special discount on conference registration (details to come shortly). We are putting the program and speakers together and may open registration even before the program is fully in place.

Again, may this new year be one of success, prosperity and personal fulfillment to all of our subscribers. Let us know if you have any specific questions or concerns about your editing life, and we’ll do our best to help you deal with them.

May 25, 2018

Special AAE conference discount extended!

The special discount for AAE subscribers for this year’s “Make Your Own Luck,” Communication Central’s 13th annual Be a Better Freelancer® conference, has been extended to June 25. The discount offers substantial savings (even better than the colleague’s discount for past participants and members of professional associations) on this invaluable event.

Who says 13 is an unlucky number? The 13th annual Be a Better Freelancer® conference, September 21-22 in scenic Rochester, NY, with an extra session on the morning of September 23, is a great way to improve your luck in launching or enhancing your editorial business.

Go to https://www.communication-central.com/aae-registration to download a PDF and register today. The AAE password is Register2018.

There’s only a very narrow window for this rate, so be sure to take advantage of it soon!

Familiar presenter names include Victoria Brzustowicz, April Michelle Davis, Ally Machate, Dick Margulis, Chris Morton and Pamela Hilliard Owens, with new insights and topics to share. Adrienne Montgomerie will be back with a lively session on marketing your business. New to the conference are Ann Kellett and Brenda Siler, along with Susannah Noel and Nancy Marriott of the Editorial Arts Academy.

Sessions will be of value to aspiring and established freelancers, as well as in-house professionals in editorial work.

Speaker bios and session info will be added to the Communication Central website over the next week or so. Owner and conference hostess Ruth E. Thaler-Carter has only one functional hand and arm for the moment, so site updates will take awhile.

February 21, 2018

On the Basics: Developing and Posting Business Practices

Ruth E. Thaler-Carter 

Several things came together recently to make me think about aspects of my freelance business that I usually “just do” without conscious thought or planning.

It isn’t that I fell unthinkingly into being a freelance writer/editor. I did freelance writing for several years while working full-time, and one newsletter writing and editing project saved my bacon when I lost one of those jobs. That taught me to have at least one substantial freelance project in hand at all times, even with a satisfying full-time job. But I did reach a point in one of those jobs when I felt burned out and decided I was ready to freelance full-time.

Although I didn’t take what is common advice (including my own nowadays) to save several months’ worth of expenses beforehand, I did consciously plan the launch of my business: I negotiated turning that full-time, in-house communications manager job with a trade association into a freelance contract, along with finding two onsite editing projects. That meant I could start out with a known income and didn’t have to panic about finances, unlike unfortunate colleagues who experienced “involuntary freelancing” by being laid off unexpectedly, RIFFed (a government worker who was part of a Reduction in Force), or fired.

My approach was more reactive than proactive. I didn’t have a formal business plan, marketing strategy, set of policies, contracts, work process, or any of the other elements of what some people would say are important to a successful business. And I launched Communication Central with nothing but a list of conference topics and speakers jotted on a napkin! I would query potential clients — mostly publications and organizations I wanted to write for — and respond to unsolicited offers of projects, but none of it was especially organized, even though it was successful.

I did make a point of joining and being visible in professional associations even before going out on my own as a freelancer. Using the job bank of a regional writers’ group resulted in those two onsite projects that constituted two-thirds of my business when I officially launched my business, and helped me garner a variety of writing assignments as well.

I’ve done quite well over many years without a formal business structure for either my freelance business or Communication Central. Income went up and down over the years, but never down enough to be frightening. New work sometimes seemed to appear almost magically when needed. However, these recent developments made me think:

  • A friend and colleague posted about developing a mission statement for her coaching and presentation business. (She works primarily in the not-for-profit sector, where mission and vision statements are standard.)
  • A prospective client asked me about my process for handling editing projects.
  • Another prospective client asked how I handle deadlines.

I decided that it couldn’t hurt, and could help, to develop some formal guidelines for my business this year. Clients — whether current, prospective, or even past — might be reassured by knowing something about how I work and what my principles are.

My Business Principles

In thinking consciously about what I do and how I do it, I realized that I do have both a process and a set of principles or ethics to guide my editorial business. They may need some further fine-tuning — with each item I thought of, another one came to mind — but the essence is there.

Clients (and colleagues) can expect that I will do the following for the core services I provide.

Writing

Do research as needed for each assignment.

Write in a clear, active, direct voice.

Produce original material.

Quote or paraphrase sources accurately.

Include diverse voices as sources whenever possible.

Check facts.

Editing

Confirm and maintain client’s preferred style.

Maintain (and learn from) a library of current style manuals and grammar guides.

Retain/Respect the author’s or client’s voice and style.

Maintain consistency and accuracy throughout each document.

Check everything twice.

Proofreading

Stick to the proofreading perspective — maintain the distinction between proofreading and editing.

Any and all projects

Be reliable.

Meet or beat deadlines.

Provide quality and consistency.

Be accessible and responsive.

Provide new insights and resources.

Respond to clients promptly, pleasantly, and tactfully.

Track and respond to new trends and tools as they arise.

Continually learn new techniques and adapt to new technology.

Give clients more than they ask for.

Develop a network of colleagues for support in case of an emergency.

Respect and learn from colleagues.

Share resources and opportunities with colleagues.

Process

Provide prospective clients with background information.

Discuss project in detail.

Confirm client style preferences, project scope, rate/fee, deadline(s), revision policy, kill fee, cancellation policy, payment process, etc., before beginning project.

Request information about client — website, past issue(s)/previous edition, annual report, previous publications, CV or résumé, etc.

Obtain full contact information for interviewees and details of other research sources.

Alert client to any problems or concerns immediately.

Ask client before going beyond original hours or budget.

Complete project on schedule.

Invoice as agreed with client (advance and interim payments or on completion).

Do not accept projects involving unfamiliar technology or tools.

Wrapping Up

Now that I’ve clarified what I provide and how I work, maybe I should add something about what I expect from clients! In initial conversations about any new project, I do make a point of confirming as much of the project elements as possible and asking pertinent questions about how the client and I will work together (as noted in those process points). It might be worth posting the other side of the equation to my website. Something to think about.

Do AAE subscribers have written business practices, policies, or processes? If so, do these include any elements not discussed here? How do you relay them to prospective and active clients? Do you state any requirements for how you expect clients to work with you?

Ruth E. Thaler-Carter (www.writerruth.com) is the editor-in-chief of An American Editor; an award-winning provider of editorial and publishing services for publications, independent authors, publishers, and companies worldwide; and the owner of Communication Central, which hosts an annual conference for current and aspiring freelancers. Ruth can be contacted at Ruth.Thaler-Carter@AnAmericanEditor.com.

May 18, 2017

Worth Noting: Be a Better Freelancer 2017 Conference

Special AAE Registration Discount for the 2017 “Be a Better Freelancer®” Conference

Registration is open and AAE subscribers benefit from a special discount for “Better by the Dozen,” Communication Central’s 12th annual “Be a Better Freelancer®” conference, September 15–16, 2017, at the Hilton Garden Inn/College Town in Rochester, NY, with a separate special session on the morning of September 17. Hosted by AAE’s “On the Basics” columnist Ruth Thaler-Carter, this event brings together an outstanding array of presenters and a delightful group of colleagues at various stages of their freelance businesses. The deadline for the special AAE discount is July 1 and hotel rooms are going fast, so be sure to take advantage of this opportunity soon!

Confirmed speakers include Karin Cather, Bevi Chagnon, April Michelle Davis, Melissa Hellman, Ally Machate, Dick Margulis, Chris Morton, and myself. The focus of the 2017 conference includes increasing earnings by increasing efficiency; adding in-demand, skilled services to your repertoire; and enhancing your visibility to potential clients, whether you’re an editor, proofreader, writer, indexer, or other editorial freelancer — and whether you are thinking about, new to, or established as a freelancer. Sessions will be skill-centered and concept-oriented. As always, the program will offer great opportunities to network with and get to know colleagues in person.

The Communication Central event has often been the only U.S. conference specifically for freelancers in publishing and editorial work and is consistently the best conference for editors.

Further details are available at Communication Central. To register, go to the Communication Central  Special AAE Offer and use the password C-C2017AAE for session and speaker information, and your special discount on registration. Here’s to seeing many of you there!

September 17, 2010

A Reminder: The Finding Your Niche Conference

Just a reminder for those interested in attending the “Finding Your Niche/Expanding Your Horizons” conference October 1 and 2, 2010, in Rochester, NY (see A Gathering of Freelance Editorial Professionals) that time is running out to register — the conference is 2 weeks from today!

Lots of knowledgable people will be attending — both speakers and conference goers — so it will be a great opportunity to learn what you can do to enhance your freelance career. It will also be an opportunity to speak — one-on-one — to some of the people from whom you have sought advice in other forums. This conference will give you an opportunity to discuss some of your concerns about the future with some of the most successful freelancers around and people who are experts in using the tools of editorial freelancing to get the most bang for the buck.

For example, 3 gurus of Word macros for editors will be available to answer your macro questions. Plus there will be giveaways that are worth coming for in their own right.

Registration information for the conference, which includes a complete schedule, is available here.

If you are on the fence about attending, don’t be — this conference could be the event that opens new opportunities and worlds for you. I look forward to meeting readers of An American Editor at the conference.

(Note: Although I am a speaker at the conference, I have no financial interest in the conference or in the sponsor of the conference, Communication Central, other than that, as a speaker, I will be reimbursed for my expenses.)

August 6, 2010

A Gathering of Freelance Editorial Professionals

Today’s guest article is by Ruth Thaler-Carter. In her article she discusses the forthcoming “Finding Your Niche/Expanding Your Horizons” conference. If after reading her article you are interested in learning more, you can visit Communication Central’s website. Registration information for the conference, which includes a complete schedule,  is available here. Worth noting is that attendees will have an opportunity to discuss some of their concerns about the future, especially about competing and working more efficiently, with some of the most successful freelancers around and who are experts in using the tools of editorial freelancing.

_______________ 

Freelance editors (and writers, proofreaders, graphic artists,
desktop publishers, indexers, designers, etc.) unite! Or at least congregate … 

by Ruth E. Thaler-Carter, co-owner of Communication Central 

It’s an increasingly competitive world for editorial professionals these days, as publishing contracts, e-publishing expands, and outsourcing continues to drive down prices in some areas. One reality is that we all need to get ready to cope with the changing face of publishing. Regardless of the kind of editorial work we do, we need to become more familiar with e-books and how to compete globally, rather than locally — even if that globe might only encompass a state or a nation. Not everyone has to function internationally, but we all need to expand our perception of where to market our skills.

 

What’s a hardworking, skilled, experienced editor supposed to do? 

One thing to consider is getting together with colleagues (and maybe even competitors) to brainstorm ways of fine-tuning, and perhaps enhancing, an editorial career or business. One way of doing so is, if you’ll pardon the self-serving mention, attending a conference like “Finding Your Niche/Expanding Your Horizons,” the fifth annual Build Your Communications Business conference of Communication Central, a business I co-own. 

Freelance editorial professionals tend to be solitary types. There are professional associations we can join, but a lot of editors, writers, and other freelancers use their memberships only to get access to job opportunities or participate in online conversations. If someone joins a national association that doesn’t have a local chapter, the likelihood of meeting other members in person is slim. At an event like “Finding Your Niche/Expanding Your Horizons,” editors (and other colleagues) from all over the country can get together in person, put faces to all those electronic names, and share ideas about how to manage their business lives more effectively. 

In putting together this conference every year, we look at the tools being used by editorial professionals these days and the trends in how we work — and how we can work better and more profitably. Then we find people who can speak to those topics. Sometimes we go the other way around — we know of someone we respect and find a way to include that person in the conference. We aim to combine theory and practice, in a sense, by offering sessions both on ways of doing business and on making the best use of important tools in editorial freelancing. 

I am confident that this year’s program has something for everyone — those thinking about freelancing, just starting out, and/or with substantial experience in the field and their businesses. Here’s an overview of what we will explore at this year’s Communication Central conference: 

Rich Adin (of this blog) on getting the rates you deserve; Michael Brady on building a brand through effective design; Bevi Chagnon on using Word to go to InDesign; Katharine O’Moore-Klopf on profiting from being online; Karl Heinz Kremer on using Acrobat in editing; and Jack Lyon, Hilary Powers and Dan Wilson in an unprecedented “Word Summit.” I’ll present a session on what it takes to start and manage a communications business, and Communication Central co-owner Kat Nagel will offer tips for effective websites. 

And that’s just the formal sessions. Before, during, and after, the networking and friend-making elements of a gathering like this are immeasurably valuable — not to mention a lot of fun! 

If you’re serious about your editorial business, I think you’ll find this conference to be eminently worth attending. 

Full details are at: www.communication-central.com

Blog at WordPress.com.

%d bloggers like this: