By Richard Adin
In the early years of my freelance editing career, I joined the EFA (Editorial Freelancers Association) as a way to “meet,” via its chat list, other freelance editors. One thing that struck me was how united — except for me and a very few others — EFA members were in their approach to the business of editing. We outliers viewed our chosen career as a business, while most of our colleagues viewed what they did as more like art; that is, they paid as little attention as possible to the business side of freelancing and as much as possible to the skill (editorial) side.
There were many discussions about financial struggles, poor pay, added tasks, multiple passes, and the like. There were few discussions (and very few discussants) regarding advertising, promotion, business practices, calculating what to charge, negotiating — any of the business-side skills. And when business-oriented discussions did start, they often ended quickly because colleagues piled on about how craft was so much more important than something as pedestrian as business and money.
As I said, I was an outlier. For me, it was about the Benjamins (the money). Freelancing was my full-time job — my only source of income. I had a mortgage to pay and two children to feed, clothe, keep healthy, and school. I had no trust fund or wealthy relative who couldn’t wait to send me money on a regular basis. Although how well I edited was very important to both myself and my clients, the money was equally important to me.
I recognized from the start that if I didn’t pay close attention to the business side of freelancing, my family and I would be in trouble. When my son needed $5,000 worth of dental work, it was my job to make sure he got it. It was not my job to tell the dentist, “Sorry, but I am an artisan without sufficient income to pay for your services.” When it came time for college, it was my job to try to get my children through with minimal or no debt for them to deal with upon graduation. And this doesn’t even address such things as providing for my retirement or providing health insurance and auto insurance and the myriad other things that are part of modern life.
In other words, for me, it was all about the Benjamins in the sense that my editorial work could not be viewed through rose-colored glasses as if the only thing that mattered was artisanship.
Which brings me to the point of this essay: EditTools 9 and the project management macros that are part of the just-released EditTools 9 (www.wordsnSync.com).
In Business, Data Drive Success
What seems a lifetime ago, I wrote a series of essays for An American Editor about calculating pricing and why it is important not to look at rate surveys or ask colleagues for guidance (see, for example, the five-part essay “What to Charge,” beginning with Part I, and “The Quest for Rate Charts.” ) Yet, when I go to chat lists like Copyediting-l, it is not unusual to find colleagues asking “What should I charge?” or “What is the going rate?” Nor is it unusual to see a multitude of responses, not one of which is really informative or meaningful for the person who asked the question.
When I meet or speak with colleagues and these questions come up, I usually ask if they have read my essays (some yes, some no) and have ever actually gathered the data from their own experiences and used that data to calculate their personal required Effective Hourly Rate (rEHR) and their actual EHR, both for a project and over the course of many projects. Nearly universally, the answer to the latter questions (about data collection, rEHR, and EHR) is “no.” Why? Because “it is too much effort” or “the XYZ rate chart says to charge X amount” or “I can’t charge more than the going rate.”
But here are the problems: If you don’t collect the data,
- you can’t determine what you are actually earning (as opposed to what you are charging; you can be charging $3 per page but actually earning $45 per hour, or you can be charging $5 per page but actually earning $9.25 per hour);
- you can’t know what is the best way to charge to maximize your EHR for the kind of projects you do;
- you can’t determine whether some types of work are more profitable for you than other types; and
- you can’t easily determine what to bid/quote when asked for a bid/quote for a new project.
Ultimately, if you don’t know your rEHR, you don’t know if you are making money or losing money because you have nothing to compare your EHR against.
It is also important to remember that there are basically two ways to charge: by the hour or not by the hour (per word, per page, per project). Although many editors like to charge by the hour, that is the worst choice because whatever hourly rate you set, that is the most you can earn. In addition, it is not unusual to start a project and suddenly find that it is taking you less time — or more — to work than originally expected. If you charge by the hour and it takes less time than originally thought, you lose some of the revenue you were expecting to earn; if it takes more time, and assuming nothing has changed, such as the client making additional demands, you run up against the client’s budget. I have yet to meet a client with an unlimited budget and who doesn’t rebel against the idea that you quoted 100 hours of work but now say it will take 150 hours and expect the client to pay for the additional 50 hours.
However, to charge by something other than the hour requires past data so you can have some certainty, based on that past experience, that you can earn at least your rEHR and preferably a much-higher EHR. The way it works is this:
If you charge $3 per page for a 500-page project, you know you will be paid $1,500. If your rEHR is $30, you also know that you have to complete the job in no more than 50 hours. If you can complete the job in 40 hours, the client still pays $1,500 because the fee is not tied to the time spent but to the page count, and your EHR is $37.50. If you were charging by the hour and charged your rEHR of $30, you would be paid $1,200 — a $300 revenue loss.
All of this is based on knowing your data. During my years as a freelancer, I accumulated reams of data. The data were not always well-organized or easy to access until I got smarter about how track the information, but it was always valuable. Within months of first collecting data, I learned some valuable things about my business. I learned, among many other things, that for me (I emphasize that this applies solely to me and my experience):
- medical textbooks earned a higher EHR than any other type of project;
- charging by the page was better than charging hourly;
- calculating a page by number of characters rather than words was better;
- high-page-count projects that took months to complete were better than low-page-count projects (I rarely edited books of fewer than 3,000 manuscript pages and usually edited texts ranging between 5,000 and 7,500 manuscript pages; I often edited books that ran between 15,000 and 20,000+ manuscript pages);
- working directly with an author was highly problematic and to be avoided;
- limiting my services to copyediting was best (I phased out proofreading and other services);
- working only with clients who would meet my payment schedule was best;
- saying no, even to a regular, long-time client, was better for business than saying yes and not doing a topnotch job because I hated the work.
I also learned that investing in my business, such as spending many thousands of dollars to create and improve EditTools, paid dividends over the long term (the more-important term).
And I learned a lesson that many editors don’t want to accept: that sometimes you lose money on a project, but that is no reason not to try again. Too many editors have told me that when they have charged by a non-hourly method, they lost money, so they returned to hourly charging. How they know they lost money, I do not know, because they had no idea what their rEHR was, but their assumption was that if they earned less than they would have had they charged by the hour, they lost money. This is not only incorrect thinking, it is short-term thinking.
Such decisions have to be made based on data. Because collecting and analyzing accurate data is a stumbling block for many editors, EditTools 9 includes the Time Tracker project management macro, discussion of which will begin in Part 2 of this essay.
Richard (Rich) Adin is the founder of the An American Editor blog, author of The Business of Editing, owner of wordsnSync, and creator/owner of EditTools.
EditTools: Duplicate References — A Preview
Tags: Bookmarks, Comment Editor, EditTools, Find Duplicate References macro, Journals macro
The current version of EditTools is nearly 1 year old. Over the past months, a lot of work has gone into improvements to existing functions and in creating new functions. Shortly, a new version of EditTools will be released (it will be a free upgrade for registered users).
New in the forthcoming version is the Find Duplicate References macro, which is listed as Duplicate Refs on the References menu as shown here:
Duplicate Refs on the References Menu
The preliminaries
The macro works with both unnumbered and numbered reference lists (works better when the numbers are not autonumbers, but it does work with autonumbered lists). It also works with the reference list left in the manuscript with the text paragraphs and when the reference list has been moved temporarily to its own file (it works, like other reference-specific macros in EditTools, better when the references are moved to a separate, references-only file).
Like all macros, the Find Duplicate References macro is “dumb”; that is, it only finds identical references. The following image shows references 19 and 78 as submitted for editing. (For all images in this essay: For a larger, more readable image, right-click on the image and click “Open link in new tab.” This will open a larger version of the image in a new tab that can be kept open as you read the description of the image.)
Original References
As the image shows, although references 19 and 78 are identical references and are likely to appear identical to an editor, they will not appear identical to the Find Duplicate References macro. Items 1 and 2 show a slight difference in the author name (19: “Infant”, 78: “Infantile”). The journal names are different in that in 19 the abbreviated name is used (#3) whereas in 78 the name is spelled out (#4). Finally, as #5 and #6 show, there are a couple of differences in the cite information, namely, the order, the use of a hyphen or en-dash to indicate range, and the final page number.
Because any one of these differences would prevent the macro from pairing these references and marking them as potentially identical, it is important that the references go through a round of editing first. After editing, which for EditTools users should also include running the Journals macro, the references are likely to look like this:
The References After Editing
If you compare the same items (1 and 2, 3 and 4, 5 and 6) in the above image, you will see that they now better match. (Ignore the inserted comments for now; they are discussed below.) One more step is required before the Find Duplicate References macro can be run — you need to accept all of the changes that were made. Remember that in Word, when changes are made with Tracking on, the material marked as deleted is not yet deleted; consequently, when the macro is run, the Tracked items will interfere (as will any comments, which also need to be deleted). The best method is to (1) save the tracked version, (2) accept all the changes, (3) use EditTools’ Comment Editor to delete any comments, and (4) save this clean version to run the Find Duplicate References macro.
After accepting all changes and deleting the comments, the entries for references 19 and 78 look like this:
The References After Changes Accepted
Running the macro
When the Find Duplicate References macro is run, the following message box appears.
Find Duplicate References Message Box
To run the macro, the macro has to be told where to begin and end its search. If the references are in a separate file from the rest of the manuscript, check the box indicating that the references are in a standalone document (#5) and click Run (#6). If the references are in a file with other material, use bookmarks to mark the beginning and ending of the list as instructed at the top of the message box (#1). To make it easier, the Bookmarks macro now has buttons to insert these bookmarks:
The dupBegin and dupEnd Bookmark Insert Buttons
The Find Duplicate References macro matches a set number of characters, including spaces. The default is 120 (#4) but you can change the number to 36, 48, 60, 72, 84, 96, or 108 using the dropdown arrow shown at #4 in the Find Duplicate References message box above.
The macro does a two-pass search, one from the beginning of the reference and another from the end of the reference, which is why a list of duplicates may have repetitions.
The results of the search appear like this:
List of Possible Duplicate References
(They appear as tracked changes only if the macro is run with Tracking on; if Tracking is off, the results appear as normal text.) Note the title of the duplicates is “Duplicate Entries (Nondefinitive).” The reason for “Nondefinitive” is to remind you that the macro is “dumb” and there is no guarantee that the list includes all duplicates or that all listed items are duplicated. Much of the macro’s accuracy depends on the consistency of editing, including formatting.
For the examples in this essay, the Find Duplicate References macro was run on a list of 735 references and the list of possibilities shown represents those likely duplicate references the macro found. Note that references 19 and 78 were found (#19 and #78 indicate the portions of those references found duplicated by each pass of the macro); however, if, for example, in editing the page range separator in #19 was left as an en-dash in reference 19 and in reference 78 as a hyphen, the macro would not have listed the material at #19 as there would not have been a match. Similarly, if the author name in reference 19 had been left as “Infant” and in reference 78 as “Infantile”, the macro would not have listed the material at #78 as there would not have been a match.
The next step is for the editor to determine which of the listed possibilities are duplicates. This is done using Word’s Find Navigation pane, as shown here:
Verifying Duplicate References
Copy part or all of what was found (#1) into the Find field (#2). Find will display the search results (“3 matches”) (#3); clicking the Browse button (the rightmost button at #3) lists the three matches found (#4 to #6). The first entry (#4) is always the text in the duplicates list (#1), which means that, in this example, the possible duplicates are #5 and #6. Clicking on the text marked #5 to see the complete text of that entry. Then compare that text to the text of the reference at #6. (It is possible for the macro to find more than two possible matches for the same text — and all, some, or none may be duplicates.)
The Inserted Comment
When editing of the manuscript is finished, have the Reference Number Order Check macro export a renumbering report to send with the edited file to the client. A partial sample report is shown here:
Sample Partial Renumbering Report
Every report bears the creator’s identification information (#1) and file title (#2). You set the creator information once and it remains the same for every report until you change it using a manager. The file title is set each time you create a report.
As the report shows, reference 78 was deleted and all callouts numbered 78 were renumbered as 19 (#3). The prewritten, standard message (a new feature) can be inserted with a mouse click; only the numbers need to be inserted or modified. The report shows that the renumbering stopped at callout 176 (#4) and started again at 197 (#5). Number 6 shows another deletion and renumbering.
Clients like these reports because it makes it easy for authors, proofreaders, and others involved in the production process to track what was done.
The Find Duplicate References macro is a handy addition to EditTools. While it is easy in very short reference lists to check for duplicate references, as the number of references grows, checking for duplicates becomes increasingly difficult and time-consuming. The Find Duplicate References macro saves a lot of time, thereby increasing an editor’s profits.
Richard Adin, An American Editor
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