An American Editor

August 13, 2012

On Books: Value in an eBook World

eBooks have changed the way we think of value in regards to books. For myriad reasons, ebookers think that the price of ebooks should be no more than the price of a mass market paperback, and often less. Price is a reflection of value.

Much of the thinking revolves around a central point: unlike pbooks, ebooks are intangible — just a collection of bits and bytes. Yes, there are other reasons, too, such as the lack of secondary market value, lower production costs, restrictions on usage, and the like, but the reality is that most of the conscious and unconscious reasoning revolves around the matter of intangibility.

When I buy a pbook for $15, I have something solid to hold in my hand. I can put it on a shelf and admire its cover beauty; I can open the book and feel the pages as I turn them. An ebook lacks all of the sensory qualities of a pbook — it is intangible. The sensory experience lies with the reading device itself, not with the ebook.

I am aware that many ebookers pooh-pooh the sensory argument, but it really is not so easily dismissed. Many of the things that ebookers complain are restrictive about ebooks are not restrictive about pbooks because of the sensory experience. More importantly, it is difficult to become enamored with bits and bytes, yet the beauty that a pbook can project addresses the needs of multiple senses.

I think it is this sensory deprivation that drives the value argument. eBooks are of less value because they provide less of a sensory experience. We pay $100 for an ebook reader without a great deal of thought because it appeals to multiple senses; we complain about a $14.99 ebook price because it appeals to a limited number of senses.

Think about a rose. Do we value the magazine photograph of a rose the same as we value the physical rose in our hand? The photograph will last longer than the physical rose, yet we value the physical rose more than the photograph rose because the physical rose provides a more complete (and better) sensory experience.

Or consider this. Many more ebookers are willing to pirate an ebook — regardless of the rationalization given for doing so — than are willing to steal a pbook from a bookstore. Why is that? If the value is the same, the willingness to pirate/steal should be the same, yet it isn’t. I think it is because ebooks are intangible and thus viewed as of little to no value — ebooks simply do not ignite the same sensory experiences as pbooks.

Of course all of this ignores the fact that real value of a book — p or e — lies in the writing, not in its physical structure or presence. Yet when we talk about the value of books, the value of the content is rarely addressed. There is good reason for this. If we were to address the content value, then ebooks and pbooks should be equivalently valued. After all, the word content is the same, only the physical wrapper is different.

Another problem with addressing the content value is that the content value is not altered one iota by production costs (excluding editorial). If we value the content, we should value the content identically whether it cost $1 or $100 to produce. The production (excluding editorial) costs are wrapper costs, not content value.

eBooks have upset the valuation process. Prior to ebooks, value was determined largely by content. With the rise of ebooks, the wrapper has come to dominate the valuation argument and there is little to no discussion of content value. And this has consequences for the pbook world. This is what lies, I think, at the heart of the fear of the publishing industry: the idea that content will have little to no value, only the wrapper will determine pricing.

This tension between content and wrapper valuations is further fueled by the rise of the indie author. Readers are unwilling to gamble large sums on indie-authored ebooks from authors with whom they have little to no familiarity. If an indie author publishes a pbook and prices it similarly to other pbooks in its genre, readers are willing to pay that price even if they do not know the author because the price is aligned with what they expect to pay.

Yet this does not translate to indie-authored ebooks, where there is resistance to paying the higher pricing found with traditionally published ebooks. Consequently, indie-authored ebooks tend to be drawn to the lower end of the pricing scale. With the large number of ebooks found at that lower price point, that lower price point becomes a standard for the ebook. Again, valuation is based on the wrapper, not the content.

The next few years will be interesting as regards ebook pricing. Will the valuation of ebooks change so that content is the decider or will the wrapper valuation continue to dominate and also make inroads in pbooks? Although it is often heard that content is king, ebooks appear to be the exception. For ebook valuation, the wrapper is king.

June 6, 2012

The eBook Effect: Buying and Reading More

I have been reading ebooks for only a few years, yet there has been a steady shift in both how I read books (a shift away from pbooks toward ebooks) and the number of books I buy and read (I buy and read more books than when I was buying just pbooks) since I entered the world of ebooks.

Recently, I started a trilogy by indie author Joseph Lallo, The Book of Deacon. As was true for many of the ebooks I have bought and read, the first book in the trilogy, also called The Book of Deacon, was free. And like other books that I have enjoyed, I have purchased the subsequent books in the series, The Great Convergence and The Battle of Verril. I do not intend to review the books in this article, other than to say that this is a 4-star epic fantasy series, well worth trying.

I mention the trilogy, because it got me thinking about my reading habits and about numbers. The first book in the trilogy, I “bought” at Smashwords. I read it on my Nook Tablet, and when I came to the last page, immediately went online via the Tablet to the B&N ebookstore and purchased book 2. Book 3 was purchased the same way. What surprised me was that my Nook library, after purchasing The Battle of Verril, had 186 ebooks in it — and I have had my Nook Tablet for only two months! I wondered, how many ebooks have I purchased over the years?

From just three ebookstores — Smashwords, B&N, and Sony — I have purchased 722 ebooks (again, “purchase” includes ebooks gotten for free and ebooks that I have paid for). Add in the ebooks I purchased at Kobo, Baen, and several other ebookstores, the quantity rises above 900; add in ebooks obtained from places like Feedbooks and MobileRead, and the number climbs above 1,100.

I haven’t yet read all of the ebooks I purchased, but I am working away at the backlog, even as I increase the backlog by buying more ebooks. Since receiving my first Sony Reader as a holiday gift in December 2007 (the Sony 505), both my buying and reading habits have gradually, but dramatically, changed.

Before ebooks, I rarely bought indie-authored books. I also rarely bought novels. Nearly all my book purchases (at least 90%) were nonfiction, mainly biography, history, critical thinking, language, ethics, philosophy, and religion. I never cared much for the self-help books; I always felt that the only real self-help going on was the author helping him-/herself to my money. Books that I did buy either caught my eye on the bookshelf at a local bookstore, were reviewed in the New York Review of Books, The Atlantic, Smithsonian, The Economist, American Heritage, or other magazine to which I subscribed, or advertised in one of the magazines to which I subscribed. But the two primary sources for finding pbooks to buy were browsing the local bookstore and the New York Review of Books, including ads in the Review.

I didn’t buy indie-authored books because the authors were unknown and the books were expensive, especially as I only bought hardcover pbooks. Yet I did buy a lot of pbooks, rarely fewer than 125 pbooks a year (not including the pbooks my wife bought).

The advent of ebooks caused my reading and buying habits to shift. In the beginning of my personal ebook era, I continued to buy a large number of hardcover pbooks supplemented with a few ebooks. In the beginning, I was neither ready nor willing to simply move completely away from pbooks (which is still true). Nor was I ready nor willing to shift my focus from known authors and nonfiction to indie authors and fiction (which is no longer true). But as each month passed and I became more enamored with reading on my Sony Reader, I began to explore ebooks and with that exploration, came indie-authored fiction ebooks.

I am still unwilling to buy indie-authored nonfiction ebooks. I look at nonfiction books as both entertainment and sources of knowledge. Consequently, an author’s reputation and background remain important, and I still look to my magazines for guidance. However, where previously I rarely bought fiction and what fiction I did buy was not indie-authored, today I buy hundreds of indie-authored fiction ebooks. With the exception of perhaps a dozen nonfiction ebooks that I have purchased over the years (I bought the pbook first then decided to also buy the ebook version) and a handful of well-known fiction authors’ novels, every one of the more than 1,100 ebooks I have purchased are indie-authored fiction.

eBooks have had another impact on my reading in addition to the number and type of ebook purchases I make: I am reading more books than ever. Prior to ebooks, I would read 1 to 1.5 hardcover nonfiction pbooks each week (on average) over the course of a year. (I find that it takes me longer to read a nonfiction book than to read a fiction book; I tend to linger over facts and try to absorb them, whereas I consider fiction books to be generally a read-once-then-giveaway books.) Over my 4.5-year history with ebooks, the number of nonfiction pbooks that I purchase each year has steadily declined and it is taking me longer to read a nonfiction pbook, whereas the number of fiction ebooks I purchase has steadily increased and I read them faster than ever; I now read an average of two to three fiction ebooks a week — again, nearly all indie authored — in addition to my nonfiction reading.

Alas, not all is rosy in indie-authored ebookland. Sometimes I have to discard (delete) a goodly number of indie-authored ebooks before I find one that I think is worth reading from “cover-to-cover.” It is this experience that causes me to be unwilling to pay for the first ebook I read by an indie author. As those of you who are regular readers of An American Editor know, once I find an indie author who I think writes well, I am willing to pay for all of their ebooks that interest me. Indie authors that I have discovered and whose books I think are worth reading and buying include Rebecca Forster, Shayne Parkinson, Vicki Tyley, Michael Hicks, and L.J. Sellers. But finding these worthwhile authors is the difficult part, and ebooks have made the finding more difficult than ever.

The problem of ebooks, as the number of ebooks I have purchased attests, is that there are so many of them, which makes it hard to weed among them. I’ve lamented before that there is no gatekeeper for fiction ebooks. As poor as the gatekeeper system might be, it at least has the virtue of doing some preliminary weeding. True, sometimes gatekeepers do not distinguish between the wheat and the chaff, but at least with gatekeeping there would be some reduction in the number of ebooks that a reader would have to wade through to find the worthwhile indie-authored book. Under the current system, readers need to apply their own filters and hope for the best.

The ebook effect has altered the reading world by making more indie-authored books available to consumers, making gatekeeping a relic of the past, and making price a more important part of the reading-purchasing equation. eBooks change how readers relate to books. Whether ultimately this is for the better or not, remains to be seen.

May 25, 2012

On Books: Fairness and Freedom

This is really just a quick note to let you know about a new book I bought. The book is Fairness and Freedom — A History of Two Open Societies: New Zealand and the United States by David Hackett Fischer.

I was in my local Barnes & Noble to buy an antiglare filter for my Nook Tablet and after purchasing it, I decided to browse the new history shelves. (I bought the antiglare filter because I want to use my Tablet outdoors this summer, but unlike eInk screens, the tablet LCD screens washout in sunlight, necessitating some auxiliary help. I could have ordered the filter, but if you buy it in the store, they will put it on for you, which means that practiced hands will do it rather than me.)

Fairness and Freedom caught my eye because of the subject matter: a comparison of the United States and New Zealand. I had just finished Shayne Parkinson’s Daisy’s War (see Worth Noting: Daisy’s War by Shayne Parkinson for a review), which takes place in New Zealand, and I realized that what little I know about New Zealand comes largely from geography classes taken 50 years ago and from Parkinson’s novels. Consequently, this book looked like an excellent introduction to New Zealand. David Hackett Fischer is a well-known historian of American history, with Washington’s Crossing, which I read several years ago, probably being his best known work, having won the 2005 Pulitzer Prize for History and being a 2004 National Book Award for Nonfiction finalist.

The book is described as follows:

Fairness and Freedom compares the history of two open societies–New Zealand and the United States–with much in common. Both have democratic polities, mixed-enterprise economies, individuated societies, pluralist cultures, and a deep concern for human rights and the rule of law. But all of these elements take different forms, because constellations of value are far apart. The dream of living free is America’s Polaris; fairness and natural justice are New Zealand’s Southern Cross.

Fischer asks why these similar countries went different ways. Both were founded by English-speaking colonists, but at different times and with disparate purposes. They lived in the first and second British Empires, which operated in very different ways. Indians and Maori were important agents of change, but to different ends. On the American frontier and in New Zealand’s Bush, material possibilities and moral choices were not the same. Fischer takes the same comparative approach to parallel processes of nation-building and immigration, women’s rights and racial wrongs, reform causes and conservative responses, war-fighting and peace-making, and global engagement in our own time–with similar results.

I look forward to reading Fairness and Freedom and learning more about New Zealand and America.

April 25, 2012

Are eBook Authors Unwittingly Losing Sales?

In a recent article at his blog eBookAnoid, another blog that I regularly read, Tony Cole asked this question: “Do you remember the name of the ebook you have just finished reading?” Although I have not written about this topic before, I have often thought about how I rarely remember either the author or the book title of the ebook I am currently reading or have just finished.

My experience is that I can tell you the storyline of the ebook I am reading, and if it is particularly well-written, I can name and describe many of the characters. Some good examples are The Promises to Keep quartet by Shayne Parkinson and many of Vicki Tyley’s mysteries (see, e.g., On Books: Murder Down Under). Long-time readers of my blog know that I cannot say enough good things about the books written by Shayne Parkinson, Vicki Tyley, and L.J. Sellers (see, e.g., On Books: Detective Jackson Grows and Grows). These are three authors whose names and books I can still recall, even though, for example, it has been probably 2 years since I last read anything by Parkinson.

Yet since reading their ebooks, I have read hundreds of other ebooks. Out of those hundreds, I can recall the names of a handful of additional authors, but all the others, no matter that I enjoyed their work, I cannot recall. I could look them up and have my memory triggered, but that is not nearly as valuable as recall. The ability to recall means the ability to talk about.

I asked my wife if she remembers, and her answer mimicked mine. I then asked some other ebookers I know the same question, and got the same answer from them. It is not that they never remember; it is that 95% of the time, they do not remember.

When I read a pbook, I have to physically pick it up. It is usually in closed form with a bookmark indicating where I left off the day before. When I pick it up to continue reading, I can easily see the book’s title and author, which acts as a reminder of what I am reading. In addition, pbook authors and publishers learned decades ago — if not centuries ago — about the value of constantly reminding the reader of the author’s name and the book title, and so invented the running head (or foot), the place on every page of the pbook that information about what I am currently reading can be found.

In contrast, ebook authors and publishers tend to view the ebook as a continuous flow document and so disdain the use of running heads. True, there are some ebookers who also complain when an ebook has wide margins, blank lines between paragraphs, running heads, nonjustified text, indented paragraphs, and anything else that might make it easier for the reader to read the story. Because someone else (Tony Cole) openly asked the question, I realized that I am not alone in not remembering book titles and author names. That made me realize that ebook authors have missed an important lesson to be learned from pbooks (and marketing in general): You must remind the reader of what is being read and who wrote it constantly. That reminder, especially if the reader likes the ebook, will induce the reader to speak about the ebook and look for other ebooks by the same author.

I am aware that ebooks are not intended to mimic pbooks; if we wanted a duplicate of the pbook, the solution would be PDF. But that doesn’t mean that when creating the ebook, things that enhance the readability of the ebook and that act as good marketing should be ignored just because they are in pbooks. Rather, authors and publishers should be looking at pbooks, which have a long history of success and still constitute 80% of all book sales, to discover what important design elements should be adopted for the ebook. To my way of thinking, the most important element is the running head, which will constantly remind the reader what is being read and who wrote it.

It strikes me that the one thing any author wants is not to be anonymous. An author wants readers to remember their name and look for their books. After all, is not getting one’s work read the purpose of writing and distributing? Yet ebook authors fail to do the one simple thing that would reinforce their “brand” (i.e., their name) to their audience — they fail to include (or insist that they be included) running heads in their ebooks.

Okay, as I noted before, some ebookers will complain (although I suspect that the vast majority would not). But so what. To complain about your book means they remember it and they are speaking about it. Few people would refuse to buy an ebook because it has running heads; fewer people would likely give much weight to a complaint that had nothing to do with the story or the writing as opposed to because it has a running head.

Authors need to sell themselves constantly. They need to do those things that make people remember them. Most authors are not going to write that ebook that everyone praises for clarity, style, craftsmanship, and the like; rather, they are more likely to write what is a good read that numerous readers can enjoy — think of it as the difference between To Kill a Mockingbird and The DaVinci Code. In the case of the former, the author and book are remembered because of the craftsmanship; in the case of the latter, the book and author are remembered because the book was a popular read even if not particularly memorable.

Adding a running head that repeats the book title and author name is an easy and proven method for getting readers to remember what they are reading and who wrote it. It is good marketing. I suspect that authors are losing sales because readers do not remember their name or the ebook title. This one little step could make remembering happen.

April 4, 2012

eBooks: Is Agency Pricing Good or Bad?

Recently, there has been a lot of focus on the “conspiracy” between 5 major publishers and Apple regarding agency pricing and whether these 6 entities have violated antitrust law. The focus is not on whether agency pricing is good or bad, but whether the parties colluded. That question I’ll leave for the US Department of Justice.

I’m more interested in whether agency pricing has been good for me as a consumer. Various forums have been discussing this and Mark Coker, president of Smashwords, has written an excellent piece defending agency pricing (see Does Agency Pricing Lead to Higher Book Prices?) Mark Coker makes several salient points, but they are points from the author and distributor perspective, not the consumer perspective.

(Mark Coker does make, however, one interesting observation: Before agency pricing, there was the wholesale pricing model. A publisher would set a book’s list price at say $30 and wholesale to booksellers for $15. The booksellers were free to sell the book for any price they wanted, be it $5 or $10 or $25 or $30. The reality was, however, that no bookseller could sell all books at less than cost and survive, not even Amazon. At some point, a bookseller has to turn a profit or at least cover costs. Consequently, the wholesale price was, in effect, an agency price; that is, a minimum price at which a book could be sold without putting the bookseller out of business. In other words, there really isn’t much difference in effect between the wholesale scheme and the agency scheme as far as consumers are concerned. For retailers, the agency scheme ensures that the retailer makes a profit on every ebook sold.)

But what about from the consumer perspective, and even from the indie author perspective?

In the days before ebooks (i.e., my participation in the ebook marketplace), I spent, on average, $5,000 a year on pbooks, mainly hardcover. I am now into my fifth year of ebooking and each of those years has seen a steady decline in the amount of money I am spending on books overall. Combined, my pbook and ebook spending doesn’t exceed $2,000 in a year, and is often quite a bit less.

One reason, if not the major reason, for this is agency pricing. The traditional publishers, namely the Big 6 (Random House, Hachette, Simon & Schuster, Penguin, Macmillan, and HarperCollins), are overpricing their ebooks via the agency pricing. Consequently, I am simply not buying agency ebooks published by the Big 6. The newest James Patterson novel simply isn’t worth $12.99 or higher to me. They are good reads, but let’s face it — classic literature that I would read again and again and savor each phrase they aren’t. They are formulaistic books that provide entertainment but do not evoke a lasting passion.

Consequently, I consider agency pricing to be a positive for the consumer. It helps dissuade ebookers from spending excessive amounts of money on books that in an open marketplace, and without publishers setting a retail price that bears no correlation to the true value of the book, would not command such high pricing in perpetuity. It might command it for weeks or months, but not years.

Agency pricing has had another benefit for the consumer. It has made the rise of the indie ebook distributor, like Smashwords, possible along with the rise of the indie ebook author. It is not that these entities didn’t exist before; they did in the form of vanity presses for the pbook crowd. Rather, they have become legitimized, something the vanity presses never were able to accomplish.

Because the Big 6 agency pricing is so high, readers like me began to explore alternatives. And now I buy primarily indie authored ebooks at places like Smashwords. The competition among indie authors to get noticed and read has been such that ebooks are often priced at $2.99 and less, all the way down to free. Even here, however, agency pricing is beneficial because I can buy those books at Smashwords or Barnes & Noble or Books on Board or any number of outlets and not worry about price — it will be the same at every store.

I’ll grant that if my only interest in reading is today’s popular books by big name authors, what we used to call the New York Times Bestsellers but which name is no longer appropriate, agency pricing is a problem. After all, Amazon demonstrated that it was willing to sell those ebooks at a loss in order to gain market share. (Which raises another interesting observation: When Amazon was able to sell the bestsellers as $9.99 or less ebooks, it cornered nearly 90% of the ebook market. With the advent of a more level playing field, introduced by agency pricing, its market share has dropped to about 60%.) Amazon had the fortune to be able to sell at a loss because other product lines were making a profit and could support the ebook losses; most ebook sellers did not have that option if they wanted to remain in business.

Agency pricing doesn’t ensure the lowest price; the Big 6 demonstrate that daily. But from my perspective as a consumer, the advent of agency pricing has made ebook selling more competitive. Not because the ebooksellers are being price competitive but because the indie authors are being price competitive. Agency pricing has also ensured that there won’t be one supplier of ebooks, which is also important to me as a consumer.

In balancing the scale of good or bad, I think agency pricing is good for me as a consumer. It has saved me scads of money by limiting the number of expensive ebooks that I buy to a handful. It saves me money because I no longer spend as much on pbooks; I have too many ebooks to read in my to-be-read pile, so I buy fewer pbooks. It has broadened my reading. Before agency pricing I did as many readers and bought reasonably priced ebooks by name authors. Since agency pricing, I browse the indie author ebook offerings and buy indie ebooks at very reasonable prices.

One last observation: Even if the Department of Justice pursues the collusion matter, there appears to be nothing inherently wrong with agency pricing. I expect that at worst the 6 parties being investigated will pay large fines but I think agency pricing is here to stay.

What do you think? Is agency pricing good or bad for the consumer?

March 19, 2012

On Today’s Bookshelf (XI)

Filed under: Books & eBooks,On Today's Bookshelf — Rich Adin @ 4:00 am
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It has been a long time — 5 months — since the last On Today’s Bookshelf post, so I thought I’d share with you some of the hardcover and ebook purchases I have made since Bookshelf X. As usual, the list below is not comprehensive. Rather it is a partial listing of the purchases I have made, especially of ebooks.

My current to-be-read ebook pile has grown to more than 500 ebooks. My hardcover TBR pile now bulges at near 70 books. I am trying to figure out how to stop buying and to read faster, but books are my addiction. If I don’t buy the book that interests me when I encounter it, I am unlikely to ever buy the book, so I buy — and the TBR grows. I’m doubtful I’ll ever get to read all of the books I buy even when I retire, but that doesn’t dissuade me. It is just another of life’s challenges.

So here are the books and ebooks for today’s bookshelf —

Hardcovers —

  • The Swerve: How the World Became Modern by Stephen Greenblatt (also bought ebook)
  • Saladin by Anne-Marie Eddé
  • Lincoln and the Triumph of the Nation: Constitutional Conflict in the American Civil War by Mark E. Neely
  • Nazis on the Run: How Hitler’s Henchmen Fled Justice by Gerald Steinacher
  • The Greater Journey: Americans in Paris by David McCullough
  • The Death Marches by Daniel Blatman
  • The Heavens are Empty by Avrom BenDavid-Val
  • The YIVO Encyclopedia of Jews in Eastern Europe (2 vols) by Gershon David Hundert
  • Destiny of the Republic by Candice Millard
  • Roger Williams and the Creation of the Soul of America by John M. Barry
  • City of Dragons by Robin Hobb
  • Heinrich Himmler by Peter Longerich
  • The Language of Flowers by Vanessa Diffenbaugh
  • A Rising Thunder by David Weber (also bought ebook)

eBooks

  • Wrath: A Novel of Kentucky by Howard McEwen
  • The God’s Wife by Lynn Voedisch
  • The Deputy by Victor Gischler
  • The Color of Freedom by Michelle Isenhoff
  • Sherlock Holmes Omnibus by Arthur Conan Doyle
  • The Engines of Dawn by Paul Cook
  • Second Star by Dana Stabenow
  • Penumbra by Carolyn Haines
  • Nefertiti by Nick Drake
  • Mussolini’s Rome by Borden Painter
  • The Liberation of Alice Love by Abby McDonald
  • A Desert Called Peace by Tom Kratman
  • Gunwitch: A Tale of the King’s Coven by David Michael
  • Do No Evil: An Artemis Agency Novel by Ashley Goltermann
  • The Girl Born of Smoke by Jessica Billings
  • Nightbird’s Reign by Holly Taylor
  • Gap Creek by Robert Morgan
  • Birchwood by Roger Taylor
  • A Beautiful Friendship by David Weber
  • The Girl Who Tweaked Two Lion’s Tails by Pierre Van Rooyen
  • Mama Does Time by Deborah Sharp
  • Deadly Sanctuary by Sylvia Nobel
  • Black Out by John Lawton
  • Oppression by Jessica Therrien
  • Hose Monkey by Tony Spinosa
  • Healer by Linda Windsor
  • Eden by Keary Taylor
  • The Black Knight by S.C. Allen
  • New Religion: Rys Rising Book III by Tracy Falbe
  • The Pawn by Steven James
  • Den of Thieves by David Chandler
  • The Unwelcome Warlock by Lawrence Watt-Evans
  • Transfer of Power by Vince Flynn
  • I Dreamt I was in Heaven: The Rampage of the Rufus Buck Gang by Leonce Gaiter
  • The Curse of Chalion by Lois McMaster Bujold
  • Murder Over Easy by Marshall Cook

Most of the books and ebooks in the above lists I have yet to read. The lists are not recommendations, just a compilation of books and ebooks I have bought in the past few months.

Most of the hardcovers are nonfiction and nearly all of the ebooks are fiction. Hardcovers go into my permanent library collection. Some day, my children will have to figure out what to do with them. With the advent of ebooks, I have come to the conclusion that collecting a print library of books is really a way of getting even with one’s children for all the heartache they caused. Now they will have the headache of dealing with hundreds, if not thousands, of pbooks. A little bit of afterlife revenge :).

In reality, I like hardcovers because I grew up with them as the way to conduct research. I still prefer a print dictionary over an online dictionary; I like to see what comes before and after an entry. Besides, there is something aesthetically pleasing about some hardcover layouts, something that makes the eye want to look at the page. Someday that will also be true of ebooks, but not yet.

Are you stockpiling books and ebooks? Are there books and ebooks you would recommend?

January 16, 2012

Why Won’t Amazon Compete in the ePub Market?

Since the beginning of the “modern” ebook era, when Amazon entered the marketplace with its Kindle, I’ve wondered why Amazon chose to follow its own path as regards format and DRM rather than adopting the ePub standard and a more benign or universal form of DRM. I’ve wondered because by choosing its own path, Amazon has decided that readers who are not Kindlers (by which I mean consumers who read on dedicated e-ink devices that are incompatible with Amazon and thus cannot buy ebooks at Amazon unless they are willing to strip the DRM and convert the file, which the majority are either unwilling or unable to do) is not a demographic to woo.

What is it about ebooks that makes them different from virtually every other market that Amazon is in? Amazon sells, either directly or indirectly, all kinds of universally usable electronic equipment and entertainment. It does not sell, for example, digital music or movie DVDs that are incompatible with the devices consumers already own or buy at Amazon or elsewhere. Only in ebooks has Amazon struck a different path.

In every other category of goods for sale at Amazon, Amazon tries to woo every consumer it can. Only in ebooks does it deliberately exclude millions of potential customers. Why? What is it about ebooks that warrants this divergence by Amazon from its very successful business plan? Granted that Amazon would prefer to sell you a Kindle and lock you into its eco system, but that, at least on the surface, makes no sense as a reason to exclude millions of other ebook consumers from being able to buy ebooks at Amazon. One would think that Amazon’s priority is to sell ebooks on which it makes a profit, not reading devices on which it is said to lose money.

Try as I might, I see no obvious reason for this discrepancy. Amazon could sell its Kindles and also sell ebooks in a Kindle-specific format alongside an ePub format. Or it could sell its Kindles and simply make Kindles ePub compatible. Yet it does neither. It prefers to exclude millions of ebookers who are using devices that require the ePub format.

So I ask again: What makes the ebook market different from the other entertainment markets in which Amazon competes?

It surely can’t be because Amazon doesn’t think it can have a winning hand. Amazon has competed and continues to compete in the hardcover and paperback market on equal terms with all competitors, yet it is the dominant bookseller in those markets. I would expect Amazon to dominate in the ePub ebook market as well, simply because of its marketing prowess, its reputation for value and low prices, and its willingness to operate at a loss fiscal quarter after fiscal quarter.

Although no one has accurate numbers, I think it is reasonable to speculate that Sony, Kobo, and Barnes & Noble have sold millions of ereading devices, not one of which is compatible with the Amazon ebook store. Yet every B&N-branded device is compatible with the Sony and Kobo ebookstores (and every ePub ebookstore except Apple’s) — buy a book at Sony, download it to your computer, and sideload it onto your Nook. No questions asked. Similarly, Kobo and Sony devices work the same with any ePub ebookstore except B&N and Apple.

Why is Amazon willing to ignore the millions of readers in the ePub market? Strategically, Amazon has always tried to make people want to shop at Amazon because of price, selection, and ease of buying. Isn’t that the rationale behind the patenting of the 1-click system? And this is the strategy Amazon follows in everything it sells — except ebooks. Why?

I wonder about this but have no answer. I’m certainly open to suggestions, but I struggle to see how ebooks are different from movie DVDs, digital music, televisions, baby diapers, or any other commodity within Amazon’s sales world. The rationale for establishing an exclusionary system for ebooks when all else is inclusionary eludes me.

What else also eludes me is why Amazon thinks this is good policy for Amazon. Amazon has always worked on the principle that if a person buys their hardcover or paperback books from Amazon, they will also buy their TV from Amazon. So if a person won’t or can’t buy their ebooks from Amazon, are they likely to buy their TV from Amazon? Does this exclusionary policy on ebooks have a snowball effect on other items Amazon sells and on the other markets in which it competes?

Consider this difference as well: Amazon has gone to great effort to create the Kindle, its own dedicated reading device using a proprietary format and DRM scheme. But it hasn’t gone to that effort for other devices such as a DVD player. Why? What makes ebooks and the ebook market different from every other commodity that Amazon sells and every other market in which Amazon competes?

The only answer I have come up with, and I don’t find it a satisfactory answer, is that of all the industries represented by the goods that Amazon sells, the weakest in every sense of the word is the publishing industry, making it the one industry that is highly vulnerable to a direct attack by Amazon. Amazon can become a major publisher because of the industry’s weakness and thus be a vertically integrated enterprise — something that would be much more difficult and costly if attempted in the movie or TV production industries.

Of course, the same question can be asked about B&N’s choice of a DRM scheme, but at least B&N has made it freely available to all other device makers. That it hasn’t been adopted by Kobo or Sony, for example, does make me wonder if B&N hasn’t made a major error in not changing its DRM scheme to be compatible with Sony and Kobo. I think given a choice between the Sony, Kobo, and B&N ebookstores, most ebookers would shop at B&N, even if they prefer the Sony or Kobo device over the Nook.

What do you think?

October 19, 2011

Thinking About Presidents: The Election of 1948

One of the discussions that takes place in my household with some frequency revolves around the questions “who were our greatest presidents and why?” Over the years, Harry Truman has ranked among my top presidents. (I also admit that I love that classic photograph of Truman holiding the Chicago Daily Tribune newspaper with the headline “Dewey Defeats Truman.”)

The issue is not do I agree or disagree with what a president did, but rather the impact of the president on the United States. I cannot imagine making the decision to drop the second atomic bomb after having witnessed the destruction of the first.

Truman was a leader in many ways. Barack Obama’s national health care plan got its first breath of life under Harry Truman. Just as today’s Republicans oppose Obama’s plan, the Republicans opposed Truman’s plan in the late 1940s.

Truman broke the ground on civil rights, too. When the Republican Congress refused to integrate the U.S. military, Truman did it by executive order.

Perhaps, most importantly, I think Truman saved the United States from a crisis that could have been as impacting as was our Civil War. General Douglas MacArthur was a World War II hero and commanded a lot of attention among GIs. In fact, MacArthur was put forth as a nominee for president in the 1948 election by those who were seeking anyone but Truman.

But MacArthur had an ego that was significantly larger than deserved or appropriate, with the result being that he instigated a constitutional crisis during the Korean War. At the time, MacArthur was much more popular than Truman, which helped lend credence to the crisis.

MacArthur was ordered not to cross the Yalu River. Truman was fearful that doing so would bring Russia into the war and potentially could lead to atomic war. Truman preferred to use a “containment strategy” that would limit the scope of the Korean War. Because MacArthur made it publicly clear that he disagreed with Truman’s strategy, Truman ordered MacArthur to clear his plans with Truman, an order he was entitled to give as commander-in-chief. MacArthur disobeyed  Truman’s order by privately communicating with Congress and disparaging Truman in those communications. Consequently, on April 11, 1951, Truman relieved MacArthur of his command.

This firing raised the issue of whether the military was subordinate to the president, something that was part of the American tradition of military-civil relations, but which was strained as a result of the firing. Truman’s firing and its subsequent confirmation by a congressional committee established to determine whether the firing by the president was lawful finally firmly established civilian and presidential superiority over the American military.

What brings all this to the table today? I just finished reading 1948: Harry Truman’s Improbable Victory by David Pietrusza. This is a well-written fascinating look at presidential politics of 1948.

Within months of winning the 1944 election, Franklin Delano Roosevelt died and Harry Truman became president. Although Truman successfully completed World War II, albeit not without controversy largely over his use of the atomic bomb, he rapidly became a rejected-by-his-party president. In 1947-1948, the Democrats tried to convince Dwight Eisenhower to run as their candidate. Polls showed that no matter who ran against Truman, Truman would lose the 1948 election.

In the end, as we know, Truman won. Why he won makes for a fascinating story, especially as his Republican opponent, Thomas E. Dewey, even on election day as ballots were being counted, was prognosticated to win the election handily. Surprisingly, it was Truman who won handily. The reasons were many, not least of which was that Americans liked Truman’s feistiness, which was in contrast to Dewey’s play-it-safe posture during the campaign.

Truman’s 1948 victory has lessons for Barack Obama. With the contempt that many prior supporters are showing for Obama, it is clear that Obama needs to do something if he wishes to resurrect himself and be reelected in 2012. He could do much worse than to read about Truman’s approach, especially as Truman faced greater opposition within his own party than Obama currently does.

Regardless, Pietrusza’s 1948: Harry Truman’s Improbable Victory is not only well-written, but it is one of the best edited books I have read in a long time (definitely 5-star) — at least the print version is; I did not buy the ebook version as I wanted this for my library. I have ordered The Last Campaign: How Harry Truman Won the 1948 Election by Zacharay Karabell (2000) in hardcover and am planning on ordering Irwin Ross’s The Loneliest Campaign: The Truman Victory of 1948 (1968) so I can compare author insights into this fascinating election.

I highly recommend Pietrusza’s 1948: Harry Truman’s Improbable Victory for anyone interested in true life, come-from-behind, against-all-odds stories.

October 17, 2011

On Today’s Bookshelf (X)

Filed under: On Today's Bookshelf,To Be Read — Rich Adin @ 4:00 am
Tags: , , , ,

My to-be-read pile keeps getting higher and higher. Fortunately, ebooks don’t take up much in the way of physical space or I would be in trouble. I must have a backlog of close to 500 ebooks waiting to be read.

I’m beginning to think that being a booklover is more akin to an illness than to anything else. The ease with which we can accumulate and store ebooks — and that so many of us are unable to resist adding to our ebook collection — should create a new psychological disorder along the lines of hoarding. I’m not sure what to name it, but now is the time to start thinking of names so perhaps I can get bragging rights when the American Psychological Association finally recognizes my named disorder.

Anyway, it’s time to list the new acquisitions. As usual I begin with hardcovers.

Hardcovers —

  • 1948: Harry Truman’s Improbable Victory by David Pietrusza
  • The Last Campaign: How Harry Truman Won the 1948 Election by Zachary Karabell
  • The Annotated Hunting of the Snark by Lewis Carroll
  • The Decline and Fall of the British Empire 1781-1997 by Piers Brendon
  • Emancipation: How Liberating Europe’s Jews from the Ghetto Led to Revolution and Renaissance by Michael Goldfarb

eBooks (a partial list of recent acquisitions) 

  • Show No Mercy: A Michael Dodge Thriller by Brian Drake
  • Mist Warriors by Rebecca Shelley
  • The Chicago Druid and the Ugly Princess by Thomas Kennedy
  • Hunting the Wolfpack by Michael McQuade
  • Starseeker by Stephen Shypitka
  • Openers by Michael E. Benson
  • Dark Moon Rising by B.K. Reeves
  • Dead is Dead by James Gabriel
  • Vindicator by Denney Clements
  • Untouchable by Scott O’Connor
  • The Girl Born of Smoke by Jessica Billings
  • Shadow Touch by Erin Kellison
  • Ransome’s Honor by Kaye Dacus
  • Night Bird’s Reign by Holly Taylor
  • Legwork: A Casey Jones Mystery by Katy Munger
  • Gap Creek by Robert Morgan
  • Birchwood by Robert Taylor
  • Deadworld by J.N. Duncan
  • The Girl Who Tweaked Two Lions’ Tails by Pierre Van Rooyen
  • Mama Does Time by Deborah Sharp
  • Deadly Sanctuary by Sylvia Nobel
  • Until Proven Guilty by J.A. Nance
  • Rys Rising by Tracy Falbe
  • The Society of Dirty Hearts by Ben Cheetham

As is usual with the ebooks, the purchase price of nearly all of the ebooks was “free.” With all of the free ebooks that are available, including from traditional publishers, I am beginning to wonder if there is really a future for the larger corporate publishers. I am accumulating so many freebies that I never have to buy a high-priced Agency 6 book to have something to read — even if 85% of the freebies turn out to be not readable at all.

For the big publishing houses, this should be worrisome. Alas, I do not think it even registers with them — if it does, it isn’t reflected in the pricing of Agency 6 ebooks.

October 3, 2011

Is This the Next Sneak Attack on eBookers?

Here’s something I’m sure every major publisher is thinking about: How can I get consumers to buy both the pbook and ebook versions of a book? Well, maybe they aren’t really sitting around the table thinking about that, but with my latest pbook purchase, I’m wondering if they are thinking about it.

I have enjoyed the “Safehold Series” of books by David Weber. Because Weber is one of my favorite authors, I buy his books in hardcover so I can read them and add them to my permanent library. A week ago, the fifth book in the series, How Firm a Foundation, was released. I had preordered it in hardcover and eagerly awaited its arrival.

It arrived and I put down my Sony 950 Reader to take up Weber’s book. That lasted a whole five minutes and two pages. The publisher chose a font size that was so small I could barely read the text. For my eyes to read the text, I needed a magnifying lens. This is the first time this has happened; I don’t know whether my eyes suddenly got worse (not likely based on the lack of problem I have with any other pbook I own) or the font size was deliberately smaller than usual in an attempt to keep production costs down.

Now I was in a quandary. Do I struggle to read the book? Do I put the book aside and simply not bother to read it? Do I break down and buy the ebook version, thereby doubling my cost because the book is published by TOR, an Agency 6 imprint? I struggled with these choices for about 30 minutes and ultimately settled on the third choice. The ebook cost $1 less than the hardcover, which was significantly discounted, so I effectively doubled what I paid to read this book.

This experience started me thinking: Will this be the next ploy of publishers? Will the Agency 6 decide that a small font size that is difficult for a good portion of readers is the best way to force readers to buy an overpriced ebook?

Experience demonstrates that publishers are investing fewer dollars in quality control, and fewer dollars in otherwise standard production services like editing. Experience also shows that overpriced ebooks from the Agency 6 are likely more profitable for them, which means a push to agency-priced ebooks.

In olden days, I would not have even thought to view what happened through the lens of conspiracy. But the Agency 6 have so badly botched their public relations regarding ebooks and ebook pricing that the conspiracy lens jumps right out at me. The Agency 6 publishers have met their Waterloo — consumer mistrust that paints everything the Agency 6 does with the brush of distrust.

It seems to me that for publishers to maximize return, they need to help move readers to ebooks and away from any form of pbook. I know I’ve written this before (see, e.g., The Business of Books & Publishing: Changing the Pattern), but if I were a publisher today, seeing that the trend is rapid growth in ebooks and no to flat growth in pbooks, I would be working on plans to drop mass market paperbacks and publish only trade paperbacks, hardcovers, and ebooks. Phase 2 of my planning would be to eliminate trade paperbacks and just publish hardcovers and ebooks. Perhaps a decade or two down the road, I would look at publishing hardcovers in limited edition runs for collectors and those pbook diehards.

So, moving back to David Weber’s new book and the font size, I guess it is possible that this was unintentional (i.e., using a small font in hopes of selling the ebook version) but now that it has occurred, I wonder if someone at TOR is following sales closely enough to draw a conclusion whether future TOR books should also use this hard-to-read font size.

I’m continually amazed at how the Agency 6 stumble around the periphery of a plan for ebooks but never quite have the moxie to do something constructive for them and for their readers. Recently, I wondered if they were going to draw the right lesson from the Harris Interactive Survey (see The Survey Gives a Lesson?). It is not that I’m cheerleading for the Agency 6 — frankly, I think their pricing scheme is a major consumer ripoff that has no merit — but there are certain things that I would like to see the Agency 6 accomplish because I think it would be good for me as a consumer and for ebooks. The question is how to lead them by their collective nose to those things that would benefit everyone.

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