The trouble with books is that there are too many of them that interest me. If I see a book advertised that interests me, I tend to buy it. I don’t wait to see if it will be reviewed in one of my magazines because I know the odds of that happening are very long and even should the book be reviewed, who knows when the review will appear. Even though my to-be-read pile is enormous and I could wait before buying another book, I can’t bring myself to do so.
I mention this because in recent weeks six of the books I have bought have been reviewed in at least one of the magazines I trust for reviews. Had I read the reviews first, I probably would not have bought the books. In the case of a seventh book, I haven’t yet bought it and am debating whether to do so.
In the case of the book I have yet to buy and of one that I did buy, The Economist reviewed the books. The books are “World Without End: The Global Empire of Philip II” by Hugh Thomas (the book I have not yet bought) (The Economist, July 12, 2014, p. 75) and “Fierce Patriot: The Tangled Lives of William Tecumseh Sherman” by Robert O’Connell (which I had already bought) (The Economist, July 26, 2014, p. 69).
In both cases, The Economist‘s reviewer praised the book then damned it. In the case of “World Without End,” the reviewer wrote:
“World Without End” would have benefited from better editing. Two of the chapters on the Yucatán are reprised from an earlier volume of the trilogy and refer to events that took place well before Philip became king in 1556. Several of the epigraphs that introduce chapters are irrelevant or misplaced. A dizzying cast of minor officials confuses rather than enlightens. (p. 76)
As to “Fierce Patriot,” the reviewer wrote:
The book would also have benefited from better editing. It is oddly organized, with later parts doubling back chronologically on already-trodden ground. (p. 69)
Several of the other books that I bought received negative reviews in the New York Review of Books, but the editing was not specifically noted.
The better editing comments are directed at better developmental editing, not at better copyediting, but if the developmental editing is bad or nonexistent, I wonder about the copyediting.
There is an interesting factoid about these two books: they are both published by the same megapublisher, Penguin Random House, although by different imprints, Allen Lane (“World Without End”) and Random House (“Fierce Patriot”). This worries me.
As an editor, I know that many publishers, especially the megapublishers, have spent years cutting back. If they haven’t eliminated an author service, they have sought to minimize the service’s financial impact by limiting budgets for items that produce “hidden” value, such as editing. It is rare that a review takes a book to task for poor editing, but it is even rarer for reviews doing so to be so close together in time and to be of books from the same publishing house.
That these two books are from the same megapublisher but from different imprints bodes ill for imprint independence. It also makes me wonder what impact, if any, reviews noting the editorial flaws will have on future behavior of the megapublisher. Because the complaints are about developmental editing issues, my suspicion is that there was no developmental editing and poorly paid copyediting. I also suspect that the reviews will dent sales but that the wrong lesson will be taken from the dented sales.
That sales are low or lower than expected will be taken as justification for editorial cost cutting rather than seen as a result of ill-advised cost cutting.
I wondered what university presses were thinking when they set such high pricing for print-on-demand hardcover books (see What Are They Thinking? UPs and the Road to Self-Destruction). Now I wonder what the megapublishers are thinking as they limit editorial budgets. Clearly, the university presses see the audience as being so limited that the audience will either pay the high price or buy the paperback, doing either without complaint. The megapublisher also sees the audience for these books as limited and doubts a negative review will have much of an effect on sales when the review’s negativity is editorial quality not content-quality based.
In the end, blame really rests on the shoulders of the editors. We have not made the case for why our services are valuable and needed. Few readers (and I am beginning to think reviewers) have either the skills or the interest or the knowledge to notice poor editing — whether developmental editing or copyediting — and thus fail to note it as a flaw.
Is it not interesting that The Economist reviewers spoke of “better editing” without distinguishing between developmental editing (which is what they meant) and copyediting? Or does that distinction not matter?
To me it matters greatly. Had the reviewers said that the books were badly copyedited — misspellings, wrong word choices, bad grammar, etc. — there is no doubt that I would not have bought the books and I would have returned those that I had bought (assuming I could do so; if I couldn’t, they would be relegated forever to the very bottom of my TBR pile and read only in desperation); but that is not true of poor developmental editing. Books that are poorly developmental edited are in somewhat of a limbo land with me.
“World Without End” will not be bought (and had I already ordered it, I would have tried to return it). What ails that book, according to the reviewer, is significant enough to prevent me from buying; what is wrong goes to the heart of the book. The problems with “Fierce Patriot” do not seem so terrible in comparison, especially as I already own the book. They will be annoying and will reflect poorly on the publisher and the author, but they are developmental editing problems that I can suffer with; they are not of such caliber that I feel compelled to try to return the book. Had I known of the problems beforehand, I would not have bought the book.
What is your reaction to these reviews?
Richard Adin, An American Editor