An American Editor

June 8, 2010

The WYSIWYG Conundrum: The Solid Cloud

Note: I wrote the following article as a guest piece for Kris Tualla’s Author & Writing Blog, where she has been discussing ebook publishing, among other topics. Kris published The WYSIWYG Conundrum on June 3, 2010, as part 6 of her series “The Death of Traditional Publishers?” I recommend reading the other articles in the series as well as her blog for an author’s look at the publishing world.

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We’ve had this discussion about the value and importance of professional copyediting but it seems that it is a topic that just won’t die in the eBook Age. As I have noted before, too many authors believe that they are capable of doing everything themselves while producing a superior product. I admit that out of 1 million authors (in 2009, more than 1 million books were published) there are a handful who can do it all themselves and even do a very credible, if not superb, job — but it is a handful. As my grandfather used to say about a neighbor who thought he could do it all, “jack of all trades, master of none.”

Like writing, editing is a skill. It is a developed skill, that is, experience brings a higher level of editing quality just as an author’s second novel is often better written than the first as the author’s experience grows. There is a significant level-of-quality difference between a well-experienced professional editor’s skill set and a nonprofessional editor’s skill set.

When we look at a sentence, we see what we expect. When we look at thick clouds, they look solid enough to walk on (do you remember being a child and talking about how someday you were going to walk among and on the clouds?), but as we know, our expectation that they can support us is a false expectation. What we see is not what we get — the WYSIWYG conundrum!

The same is true of words on paper (or computer screen). We often see what we expect, not what is really there. If we always saw only what was really there, we could turn out perfect manuscripts every time. But the truth is that if you hand a manuscript to 5 different people, each of the 5 will find something that the other 4 missed, in addition to what all 5 do find.

Think about eyewitness identification. This is a field that has been explored by scientists for decades and the conclusion hasn’t changed: eyewitness identification is one of the least-reliable forms of evidence because the eyewitness has certain expectations that unconsciously get fulfilled, even if those expectations deviate from the facts. (If you haven’t watched it recently, I highly recommend Twelve Angry Men with an all-star cast lead by Henry Fonda.)

Professional editors provide a dispassionate look at an author’s work. They provide a skilled, experienced eye that is trained to find the kinds of errors that the author, who is intimately familiar with the manuscript, will miss when he or she tries to self-edit. A good author lives with his or her manuscript for months and years, lives with the characters, and lives with the plot. The author knows how the heroine spells her name and whether or not she is left-handed, the color of her eyes, and all the other important details. Consequently, it is not unusual for an author who is self-editing to miss the extra “r” in Marrta because the author expects to see Marta. Our mind skims over minor errors, converting them into what should be because we have trained ourselves to see it as it should be.

It is this role that the professional editor, the “indifferent” or “dispassionate” set of eyes, fills. The professional editor can stand back — aloof — from what the author has lived with and can note the misspelled or changed name, that in 20 other instances the heroine was left-handed but now is right-handed, the sentence construction that the author understands but the reader doesn’t. If nothing else, this last item can be the most valuable service the professional editor provides an author — making sure that the story, the plot, the characters can be followed by the reader.

Authors tend to forget that most readers read a novel once and then never look at it again. They also tend to think that their work deserves the same intense scrutiny that a reader would give to a nonfiction book about the theory of relativity, but novels are intended to entertain, which means nonintense reading. The reader does not want to have to spend time trying to follow the storyline and certainly does not want to study the text to make it understandable. But the author rarely is capable of standing in the reader’s shoes because of the intimate relationship the author has with characters, plot, and storyline. The author knows where it should be going and expects it to go there; the reader doesn’t know, doesn’t have the intimate knowledge needed to draw everything together in some logical fashion. The author’s job is to draw it all together for the reader, but if the author can’t stand in the reader’s shoes, the author can’t honestly judge how well he or she has accomplished that task. The professional editor can because the professional editor is disinterested; there is a difference between one’s passion and one’s job that enables one to stand back and look objectively at one’s job but with bias at one’s passion.

Professional editors bring many skills that are complementary to the author’s skills to the table. These skills cannot be brought to bear on the project by the author because the author cannot separate him- or herself from his or her writing. The author suffers from the WYSIWYG conundrum: the author sees what the author expects to see.

The authors who recognize this conundrum and who take steps to have their work professionally edited are the authors who enhance both their readers’ enjoyment and their likelihood of success in an overcrowded marketplace. Success is much more than the number of downloads of free or 99¢ ebooks, especially when there is no way to know how many of those downloads actually were read or well thought of. Instead, success is having readers clamor for your books, talk about your books, express a willingness to pay a higher price for your books — all things that a professional editorial eye can help an author achieve by preventing the kinds of mistakes that turn readers away.

12 Comments »

  1. This is key: “The authors who recognize this conundrum and who take steps to have their work professionally edited are the authors who enhance both their readers’ enjoyment and their likelihood of success in an overcrowded marketplace.”

    You want to know where the publishing industry is headed? That is the answer.

    Comment by Sue Lange — June 8, 2010 @ 8:11 am | Reply

  2. [...] This post was mentioned on Twitter by Jose Afonso Furtado and sell ebooks, Araman Consulting. Araman Consulting said: RT @jafurtado: The WYSIWYG Conundrum: The Solid Cloud, by Rich Adin |American Editor http://is.gd/cH9gj [...]

    Pingback by Tweets that mention The WYSIWYG Conundrum: The Solid Cloud « An American Editor -- Topsy.com — June 8, 2010 @ 8:24 am | Reply

  3. [...] also has a post on what he calls the WYSIWYG Conundrum – how it can be hard to edit (and particularly hard to edit our own words) because  we see [...]

    Pingback by Stumbling Over Chaos :: Extremely extreme linkity — June 11, 2010 @ 7:13 am | Reply

  4. [...] expect, as well the difference between an amateur and a professional, see the following articles: The WYSIWYG Conundrum: The Solid Cloud; The Professional Editor’s Bookshelf; On Words: Is the Correct Word Important?; For the Lack of [...]

    Pingback by I Published My Book But Readers Keep Finding Errors « An American Editor — June 28, 2010 @ 8:35 am | Reply

  5. [...] In the Face: eBook Errors; I Published My Book But Readers Keep Finding Errors; The WYSIWYG Conundrum: The Solid Cloud; On Words: Is the Correct Word Important?; and On Words & eBooks: Give Me a Brake! These [...]

    Pingback by Symbiosis: The Authorial and Editorial Process « An American Editor — March 23, 2011 @ 6:14 am | Reply

  6. [...] Shelley Holloway of Holloway House sums it up simply: “You need another pair of eyes on your work to see what you don’t.” [For the An American Editor perspective, see The WYSIWYG Conundrum: The Solid Cloud.] [...]

    Pingback by The Editor: A Writer’s Fairy Godmother or Ogre? « An American Editor — May 2, 2011 @ 5:05 am | Reply

  7. [...] Shelley Holloway of Holloway House sums it up simply: “You need another pair of eyes on your work to see what you don’t.” [For the An American Editor perspective, see The WYSIWYG Conundrum: The Solid Cloud.] [...]

    Pingback by Vicki Tyley discusses ebook editing, good advice for authors | eBookanoid.com — May 2, 2011 @ 9:18 pm | Reply

  8. [...] in several earlier articles. Two examples are On Words & eBooks: Give Me a Brake! and The WYSIWYG Conundrum: The Solid Cloud. For one author’s perspective, see The Editor: A Writer’s Fairy Godmother or [...]

    Pingback by Is There a Future in Editing? « An American Editor — August 11, 2011 @ 6:44 am | Reply

  9. [...] Shelley Holloway of Holloway House sums it up simply: “You need another pair of eyes on your work to see what you don’t.” [For the An American Editor perspective, see The WYSIWYG Conundrum: The Solid Cloud.] [...]

    Pingback by Ebook Editing from and Author’s Perspective | Christian Ebook Editing — January 23, 2013 @ 7:03 pm | Reply

  10. [...] the “what-you-expect-is-what-you-see” phenomenon. I discussed this some time ago in The WYSIWYG Conundrum: The Solid Cloud. It is not unusual for an editor to see the correctly spelled word because it is expected when [...]

    Pingback by Losing Money the Paper Way | An American Editor — February 27, 2013 @ 4:00 am | Reply

  11. [...] Authors Need Them (Part 1), Professional Editors: Publishers and Authors Need Them (Part 2), and The WYSIWYG Conundrum: The Solid Cloud, but this is a topic that never [...]

    Pingback by The Commandments: Thou Shall Use a Professional Editor | An American Editor — April 22, 2013 @ 4:02 am | Reply

  12. […] that editors face is that they are like authors in that they, too, see what they expect (see The WYSIWYG Conundrum: The Solid Cloud). Yet, this is one hallmark of the professional editor (in contrast to the nonprofessional editor) […]

    Pingback by On Language: Infer or State? | An American Editor — June 26, 2013 @ 4:01 am | Reply


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